1. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 001-85174 Rev *I Design Win Replication: PSoC 1 Solution for Thermal Management Fail-Safe Thermal Management for Mission-Critical Systems: Simplify Your Design with a Customized, One-Chip Solution Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

2. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 2 Thermal Management Must Be Fail-Safe Fail-safe Thermal Management is required for mission-critical systems Telecommunications switches and networking routers Rack-mounted servers and storage switches Industrial automation and medical imaging equipment Thermal Management provides critical reliability functions to maintain system temperature within specified ranges continuously Mission-critical systems require a customized, fail-safe Thermal Management solution Rack-Mounted Servers Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. Up to six fans and two Temperature Sensors per rack Service Router by Cisco Twenty-four fans and four Temperature Sensors per router PSoC 1 CPU Air out Report to the Central System Controller Fan control 1 Fan control 2 Fan control 3 Temperature Sensor 1Temperature Sensor 3 Temperature Sensor 2 Temperature Sensor 4 Generic PSoC ® 1 Thermal Management System One PSoC 1 measures four temperatures, including air and CPU temperatures. It then drives three fans independently, each to a precise speed. The system is redundant and reports to the central system controller.

3. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 3 Terms You Will Hear Today Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. Temperature Values Temperature Sensors Temperature Sensing Thermal Algorithm Fan Controller Analog Outputs Fan rpm targets Fans rpm targets rpm actuals Thermal Management System Maintains specified temperature ranges in your mission-critical system Temperature Sensors Convert temperature to an electrical signal Resistance Temperature Detector (RTD): changes ~0.387 Ω/°C, requires Current Source and ADC Thermistor: changes ~400 Ω/°C at room temperature, requires Voltage Source and ADC Thermocouple (e.g., type K, J, T): generates ~40 µV/ o C, requires ADC and a reference temperature sensor Temperature diode: changes ~250 µV/°C, requires Current Source and ADC Temperature Sensing Converts the analog output signal of the Temperature Sensors to a digital temperature value Requires special analog ICs and a microcontroller running firmware algorithms to correct and linearize the digital measurements Thermal Algorithm Calculates target fan revolutions per minute (rpm) from temperature measurements for proper temperature control Requires a microcontroller and complex firmware algorithms to calculate the target fan rpm Fan Controller Drives fans to target rpm by making continuous adjustments in a closed-loop system

4. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 4 Additional Terms Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. Current/Voltage Source An IC that generates a precise current or voltage supply Current-Output Digital-to-Analog Converter (IDAC) An IC that generates a precise Current Source for Sensors from a digital input Analog-to-Digital Converter (ADC) An IC that converts an analog signal, such as a Temperature Sensor output, to a digital signal Pulse Width Modulator (PWM) A digital circuit that creates square waves with controlled, variable pulse widths (duty cycle) Used by the Fan Controller to drive fans at rpm targets Tachometer (TACH) Measures actual fan rpm with Hall-effect sensors Used by the Fan Controller to set the fan rpm and detect failures Host Processor Main system processor that controls one or more Thermal Management Systems System Management Bus (SMBus) Industry-standard communication bus used in Thermal Management Systems Defined in a 60-page specification by the SMBus Industry Forum Used to implement system command protocols running on I 2 C Host Processor Communicating with Multiple Thermal Management Systems Thermal Management System 1 Host Processor … SMBus Thermal Management System n Each Thermal Management System communicates the fan status and temperature information to the Host Processor over I 2 C

5. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 5 PSoC Terms 100+ other User Modules to complete the system design Fan Controller and SMBus User Modules to drive fans, monitor fan rpm and communicate with a Host Processor ADC, I 2 C and LCD User Modules for Voltage Monitoring, Communication and Display Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. PSoC Designer™ PSoC 1 Integrated Design Environment (IDE) Software that installs on your PC Allows concurrent hardware/firmware design of PSoC systems User Modules Free embedded ICs represented by an icon in PSoC Designer software Used to integrate multiple ICs and system interfaces into one PSoC Dragged and dropped as icons to design systems in PSoC Designer Inherently connected to the MCU via the main system bus Thermal Management User Modules are used to maintain specified temperature ranges in your mission-critical system User Module Wizards Simple graphical user interfaces in PSoC Designer Embedded in each User Module Used to customize User Module parameters Accessed by right-clicking a User Module

6. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 6 Design Problems Engineers Face Each Storage Rack has two Thermal Management Systems with 16 fans and two Temperature Sensors Storage Rack by IBM Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. Mission-critical systems cannot tolerate Thermal Management failures When fans wear out or become blocked, or When SMBus interfaces to the Host Processor go down Fans create noise and consume significant power at maximum rpm They must be driven at the minimum feasible rpm to minimize noise and power They require a microcontroller running Thermal Algorithms to calculate the minimum feasible rpm Every design requires difficult, time-consuming customization for: A different numbers of fans and different types of Temperature Sensors Specialized analog ICs for each Temperature Sensor Microcontroller-based firmware algorithms to correct and linearize sensor outputs PSoC solves these problems PSoC monitors the fan rpm for failures and supports redundant SMBus interfaces to the Host Processor The Thermal Management Kit includes Thermal Algorithms in PSoC User Modules to minimize fan noise and power One PSoC can control and monitor up to 8 fans and 24 Temperature Sensors PSoC integrates the specialized analog ICs for each Temperature Sensor, including the ADC and IDAC ICs PSoC Temperature Sensor User Modules provide firmware algorithms for accurate sensor conversion PSoC User Module Wizards create customized Thermal Management configurations in minutes PSoC creates a one-chip, customized, fail-safe Thermal Management solution

7. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 7 Fan Controller PSoC One-Chip Solution PSoC Kit Thermal Management Kit Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. And prototyped and validated using the PSoC and Thermal Management Kits… And create system designs that are customized in minutes by entering parameters into each of the User Module Wizards… PSoC Designer User Modules integrate common Thermal Management ICs… Fan Controller User Module Wizard Blade Server by IBM To create a one-chip, customized, fail-safe Thermal Management solution. To get started, you should: Buy $249 PSoC Kit (CY8CKIT-001)PSoC Kit Buy $129 Thermal Management Kit (CY8CKIT-036)Thermal Management Kit Install PSoC Designer software and Thermal Management Kit on your PCPSoC Designer software Open the example project in the Thermal Management Kit Use the Fan Controller App Note for complete system design guidelinesFan Controller App Note Actual PSoC Thermal Management Design by IBM Fan Controller User Module Fan Controller PSoC Thermal Management Kits

8. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 8 System Design in PSoC Designer IDE 1.Explore the library of 100+ User Modules 2.Drag and drop User Module icons to complete your hardware system design in the main design workspace 3.Configure User Modules using the User Module Wizards 4.Access User Module datasheets directly from the User Module Wizard for technical specifications 5.Codesign your application firmware with the PSoC hardware using the PSoC Designer IDE C compiler 6.Use the PSoC Fan Controller App Note for complete system design guidelines Thermal Management Example Project in PSoC Designer IDE Cypress Solution: Compelling CY Designer introduction to solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started.

9. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 9 PSoC Fan Controller User Module Create a custom, closed-loop Fan Controller in minutes Drag and drop the Fan Controller User Module into the main design workspace Right-click on the User Module to configure Fan Controller parameters with the User Module Wizard Choose the number of fans to be controlled and monitored (up to 8 with speeds up to 25,000 rpm) Enter fan parameters from the manufacturer’s datasheet to map PWM duty cycle to fan rpm Enter hysteresis comparator parameters to filter the TACH input Enable alert for a stalled fan (optional) Enter control loop period (in milliseconds) to specify how frequently the PWM duty cycles are adjusted Enter tolerance (in %) to specify acceptable difference between the target rpm and the actual rpm Select feature to reduce acoustic noise by limiting fan rpm acceleration (optional) Fan Controller Fan Controller User Module Fan Controller User Module WizardCustomize Your Fan Controller Parameters Cypress Solution: To give details on CY products and show compellingly how they solve the challenges highlighted on a previous slide. To provide a short, clear list of what to do to get started. Fan (PWM) outputs used to drive fans at the target fan rpm TACH inputs used to measure the actual fan rpm

10. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 10 Example Project from the Thermal Management Kit with Two Fans and Three Temperature Sensors Example Project with Two Fans 1.Closed-loop Fan Controller for controlling and monitoring the fans 2.TACH input for measuring actual fan rpm and detecting failures 3.Timer input for measuring the PWM pulse width output of a Temperature Sensor 4.One-wire communication for interfacing with a Temperature Sensor 5.Comparator for controlling fan rpm based on TACH input 6.ADC for interfacing with a Diode Temperature Sensor Thermal Management Example Project: Digital Workspace Thermal Management Example Project: Analog Workspace Cypress Solution: To give details on CY products and show compellingly how they solve the challenges highlighted on a previous slide. To provide a short, clear list of what to do to get started.

11. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 11 Prototype Your Solution Use the Thermal Management Kit (CY8CKIT-036) Connect to your PSoC Kit (CY8CKIT-001) Prototype with the two fans provided in the kit Or attach your own fans using on-board connectors Open the PSoC 1 Thermal Management Example Project Configure your fan controllers with User Module Wizards Watch our demo video: www.cypress.com/go/ThermalManagementwww.cypress.com/go/ThermalManagement PSoC Kit with PSoC 1 processor module CY8CKIT-001 Thermal Management Kit CY8CKIT-036 Thermal Management Kit (CY8CKIT-036) Diode Temperature Sensors Temperature Sensor with one-wire interface Fan Socket SMBus Connector Temperature Sensor with a PWM output Temperature Sensor with I2C interface Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on a previous slide. To provide a short, clear list of what to do to get started.

12. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 12 Block Diagram Solution Examples: To give detailed one-page PSoC Solution Examples from the field in the specified format. PSoC 1 One-Chip Solution Design Challenges Control and monitor four fans Measure and report temperature Communicate with the Host Processor PSoC 1 Solution Integrates two ICs to control and monitor four fans Implements a thermistor Thermal Algorithm Communicates with the Host Processor via I 2 C PSoC Value Integrates multiple ICs: AMUX (Analog Multiplexer) ADC with PGA (converts analog to digital) Fan Controller (controls and monitors fans) I 2 C (Host Processor communication interface) PSoC Designer User Modules Blade Server by IBM Thermal Management System with four fans and thermistor Temperature Sensor, plus support for voltage monitoring ADC + PGA 2 Host Processor I2CI2C Thermistor Reference Voltage M8C MCU Firmware Algorithms Thermal Algorithm Thermistor Converter Desired Fan rpm Fan Controller 8 4 TACH Actual Fan Speed 8 EEPROM (emulated) Flash SRAM Thermal Management User Modules Thermistor Temperature Sensor Analog Output Digital Temperature Temperature Measurement PWM Fan Speed Control PSoC ® 1 Thermal Management Solution Example – Blade Server 8 4 M U X A

13. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 13 PSoC 1 Solution vs. Competition’s Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. Feature PSoC 1 (low cost) ADI ADT7470 MCHP/SMSC EMC2303/5 TI LM96000 Maxim 31785 No. of Fans 8 4 536 No. of Sensors 24 1 226 Sensor Types Diode, RTD, Thermocouple, Thermistor TMP05/06 Diode Redundant SMBus Yes No I 2 C Sensors Yes No Yes

14. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 14 Competitor Thermal management IC: Hardware monitor with integrated fan control TI LM96000CIMTX/NOPB Price: $2.40 1 BOM Integration Thermal management IC: Hardware monitor with integrated fan control TI LM96000CIMTX/NOPB Price: $2.40 1 $2.40 $4.80 Competitor Thermal Management IC BOM Integration Value Total Value Delivered Target PSoC Solution: Total Cost: 27% Total Savings: CY8C28445-24PVXI $3.50 1 $1.30 1 Digikey website 1ku pricing on 4/29/2015 EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. PSoC 1 Thermal Management Solution Value

15. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 15 PSoC Thermal Management Solutions FeaturePSoC 1PSoC 3PSoC 4PSoC 5LP Core M8C8051ARM ® Cortex™-M0ARM Cortex-M3 No. of Fans 2 to 88 to 162 to 48 to 16 No. of Temp. Sensing Channels 8 to 2416 to 3210 to 1416 to 32 Sensor Types Diode, RTD, Thermistor I 2 C Sensors Yes Price Range 1 $1.53 to $3.22$3.48 to $4.73$1.74 to $1.92$5.00 to $5.59 PSoC Solutions Portfolio: To show the capabilities of CY solutions. To enable customers to select the appropriate CY solution for their requirements. 1 1ku pricing from Cypress website on 7/31/2014

16. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 16 Here’s How to Get Started Call to Action: To tell customers how to start their design process. 10G PowerEdge™ Server by Dell 1.View our demo video: www.cypress.com/go/ThermalManagement www.cypress.com/go/ThermalManagement 2.Buy the PSoC Kit and Thermal Management Kit: www.cypress.com/go/CY8CKIT-001www.cypress.com/go/CY8CKIT-001 (CY8CKIT-001) $249 www.cypress.com/go/CY8CKIT-036www.cypress.com/go/CY8CKIT-036 (CY8CKIT-036) $129 3.Install PSoC Designer software: http://www.cypress.com/PSoCDesigner Datacenter Networking Switch by Quanta Each switch, which has up to eight fans and five Temperature Sensors, replaces two competitive Thermal Management ICs Each server has up to four fans and a thermistor Temperature Sensor, plus support for voltage monitoring Blade Server by IBM

17. Engineering Presentation Owner: JHNW Rev *I Tech lead: VVSK 17 References and Links Demo video: www.cypress.com/go/ThermalManagementwww.cypress.com/go/ThermalManagement Demonstration of the CY8CKIT-036 PSoC Thermal Management Kit Thermal Management Kit (CY8CKIT-036): www.cypress.com/go/CY8CKIT-036www.cypress.com/go/CY8CKIT-036 Contains kit documentation and example project for Thermal Management design PSoC Kit (CY8CKIT-001): www.cypress.com/go/CY8CKIT-001www.cypress.com/go/CY8CKIT-001 Contains processor modules for PSoC 1, PSoC 3 and PSoC 5LP, documentation and example projects User Module Datasheet for Fan Controller: www.cypress.com/go/module_FanControllerwww.cypress.com/go/module_FanController User Module Datasheet for SMBus: www.cypress.com/go/module_SMBuswww.cypress.com/go/module_SMBus App Note (AN66627) for Fan Controller: www.cypress.com/go/AN66627www.cypress.com/go/AN66627 App Note (AN66477) for Thermistor: www.cypress.com/go/AN66477www.cypress.com/go/AN66477 App Note (AN60590) for Diode: www.cypress.com/go/AN60590www.cypress.com/go/AN60590 App Note (AN78737) for TMP05 / TMP06 I 2 C Temperature Sensor: www.cypress.com/go/AN78737www.cypress.com/go/AN78737 App Note (AN2163) for 1-wire Temp Sensor: www.cypress.com/go/AN2163www.cypress.com/go/AN2163 App Note (AN78646) for Integrated Power Manager: www.cypress.com/go/AN78646www.cypress.com/go/AN78646 Cypress Platform PSoC Product Roadmap: www.cypress.com/go/PSoCRoadmapswww.cypress.com/go/PSoCRoadmaps References and Links: Provide comprehensive view of resources to assist in learning about and adopting the solution