1. TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008 Damian Price – Mott MacDonald damian.price@mottmac.com

2. Structure of presentation Introduction to one-off travel planning The 4 pilot travel plans Key findings from pilots Potential impact Moving forward How could established travel plan practices work for venues that hold one-off events? Is there a case for one-off event travel planning?

3. What type of events are covered? Process is for venues that hold one-off events

4. Why travel plan for a one-off event? The events industry is by its very nature, a throw-away industry. We need to minimise this where possible & A recent survey of music event attendees found 84% were concerned about the environmental impact of travel to and from such events

5. One-off events in London Conferences / Exhibitions o 145 trade events o 71 consumer shows o 6.6m visitors to London o ~14m total event attendees Large music event venue: 0.5 million attendees annually Typical workplace of 250 staff 56,000 trips Medium venue of 2000 400,000 trips

6. Characteristics to consider The audience o Not engaged with venue o Limited contact opportunity o Low knowledge of options o Wide catchment The event & venue o Timings vary o Space/design limitations o Event & venue separate o Ticket purchase Regulatory Issues

7. The 4 pilot travel plans International Confex 2008 Carling Academy, Brixton Kentish Town Forum

8. Approach Amending and adapting the workplace approach Establish objectives and stakeholders Baseline (site audit) Travel survey Initiatives Action Plan Follow up

9. Key Issues Face to face surveying ensures data Information should be number one priority: No information provided Only flight information Eurostar terminates at Waterloo Incorrect information Nothing on walking and cycling

10. Visitor travel – Origins Wide catchment: Only 46% for Kentish Town from London Only 29% for Brixton from London (17% from overseas) 62% for Earls Court directly from their home 57% for Kentish Town directly from home Origins for Brixton Academy

11. The 4 pilots – key findings Mode Share (main mode)

12. Travel Plan Initiatives - Internet

13. Travel Plan Initiatives – Real Time Info

14. Initiatives – Facilitating Walking

15. Initiatives – Facilitating Cycling

16. The impact of the pilots Potential Modal Shift: Earls Court:3,000,000: annual visitors Aim: 3% increase in sustainable travel = 90,000 visitors Academy – 15,000 / Forum – 8,000 Other Benefits for the Venue Car Parking Management Corporate and Social Responsibility Increase attractiveness of the venue

17. Next Steps Should one-off event travel planning be rolled out further? Assessment of the project: Overall Individual travel plans Transferable benefits Follow up monitoring Criteria for site selection Amending workplace approach Expansion of the impacts of travel planning

18. damian.price@mottmac.com Thank you – any questions?