1. Teradata – StrongView Integration
ADVANTAGE
Teradata – StrongView Integration

2. Frustration
Are you experiencing any of these challenges with your existing ESP?
Reintegration of campaign data back into Teradata Customer Interaction Manager (CIM)
Data transmission latency
Lack of advanced marketing features
Recurring and escalating CPM fees
Issues with scalability, performance and usability

3. The Solution Teradata + StrongView
Increase the value and ROI of your Teradata CIM implementation
Integrate natively with CIM output tables, eliminating manual data transfer
Easier re-integration of data and correct attribution to Teradata CIM
Increase data transfer frequency, allowing a real-time view of customer activity

4. Experience You Can Count On: Overstock
Extensive RFP and market review
Live in 3 months, including both ad-hoc & transactional campaigns
Integrate deeply with Teradata for all batch & triggered/transactional s
Provide marketers with a sophisticated app for channel execution

5. Experience You Can Count On: The Cosmpolitan Of Las Vegas
Offered the tightest integration with Teradata
Easiest most intuitive UI for marketing team
Increased campaign performance and streamlined execution
Ability to execute more sophisticated campaigns that are highly dynamic and automated

6. Teradata CIM: How It Works
Develop Communication
Define Target Groups
Validate & Launch Communication
Reports
Data Mapped To CIM Response Tables
Success, Aggregate, & Tracking Data
Point to Data Source
Define Target(s)
Create Message Templates
Create Mailing
Response Data
Launch/Schedule Mailing
CIM UI
CIM Generated
Temp Tables
Message Studio
Track & Collect
Data Warehouse
StrongView Data Connect

7. Summary Increase the value and ROI of your Teradata CIM implementation
Integrate natively with CIM output tables, eliminating manual data transfer
Easier re-integration of data and correct attribution to Teradata CIM
Increase data transfer frequency, allowing a real-time view of customer activity