1. 1 Supply Chain Strategy Dira Ernawati, ST. MT Jur. Teknik Industri UPN “Veteran” Surabaya Suppliers Customers/ Retailers

2. Definisi Strategi Supply Chain The pattern of strategic decisions and actions which set the role, objectives and activities of the operation Kumpulan kegiatan dan aksi strategis di sepanjang Supply chain yang menciptakan rekonsiliasi antara apa yang dibutuhkan pelanggan akhir dengan kemampuan sumber daya yang ada pada supply chain tersebut. Strategi tidak bisa dilepaskan dari tujuan jangka panjang

3. Tujuan Strategis pada Supply Chain Untuk bisa memenangkan persaingan pasar maka supply chain harus bisa menyediakan produk yang : 1) Murah 2) Berkualitas 3) Tepat waktu 4) Bervariasi Tujuan-tujuan diatas akan tercapai bila memiliki kemampuan untuk : 1) Beroperasi secara efisien 2) Menciptakan kualitas 3) cepat 4) Fleksibel 5) Inovatif

28. 28 Supply Chain: The Magnitude Estimated that the grocery industry could save $30 billion (10% of operating cost) by using effective logistics and supply chain strategies. A typical box of cereal spends 104 days from factory to sale A typical car spends 15 days from factory to dealership Understanding how changes in the Supply Chain impact performance (operational & financial) is critical!

29. 29 Managing the flow of Information Information Requires an understanding of: Information systems design and technology Enterprise-wide Information systems Suppliers Customers/ Retailers

30. 30 Suppliers Producers (e.g., P&G) Wal-Mart Distribution Supplier Distribution Wal-Mart’s Supply Chain Effectively managing point-of-sale data is critical to WM’s success. They have invested heavily in information technology and software, such as Electronic data interchange (EDI). Point-of-sales data

31. 31 Use of emerging technology in Wal-Mart’s SC Wal-Mart is a leader in the use of Radio Frequency ID (RFID) RFIDs have the potential to move data collection from the checkout line to the store shelves. Here’s how the system might work: Pull from Store shelf Inventory Management system prompt Action Supplier’s Production system is updated Supplier’s inventory system is contacted Their suppliers are notified Re-supply inventory Restock Shelves Shelf Mounted scanner alerts stockroom RFID

32. 32 Enterprise-Wide Systems These systems are know by a number of different names: – Enterprise Resource Planning (ERP) – Customer Relationship Management (CRM) Integrated information systems, Provide commonality with regard to databases, Support enterprise processes.

33. 33 Basic ERP Modules Data Analysis Sales & Marketing Supply-Chain Management Manufacturing Accounting and Finance Human Resources Customer Service ERP System  Information integration across the organization

34. 34 What are the basic steps necessary to process a customer: What actions will you need to take? What information will you need? Where will it come from? What information will you need to generate? Pick List Customer Enter Order Inventory ? Conventional Order Processing

35. 35 Invoice Integrated Information requirements – Customer Orders Order Entry Pick List Lowe’s Shipment Accounts Receivable General Ledger Inventory Control Suppliers Purchase Order Receiving Accounts Payable Inventory Status

36. 36 Requires an understanding of: Management of Inventory – Demand Forecasting – Inventory Control Management of Distribution/Logistics – Distribution Systems – Transportation Systems Materials Managing the flow of Materials Suppliers Customers/ Retailers