1. © 2010 Cisco and/or its affiliates. All rights reserved. Fast Track 2 - Small Business Switching – Module 4 David Harper August 2011

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Switching 101: Switching Fundamentals Which Switch? Choosing the Right Switch Price Sensitive Customers: Unmanaged & Smart Smaller Networks: Managed & Stackable 1 2 3 4 Larger Networks: Layer 3 & Borderless Networks 5 Competitive Positioning 6 Winning with Cisco: Programs & Promotions 7

3. © 2010 Cisco and/or its affiliates. All rights reserved. For Smaller Networks Layer 2/2+ Managed Switching

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4  From very small (technology aware) to large companies (likely the broadest addressable  Installed by a VAR (Reseller), technical department, Self installed by “the technical guy”  Understand the need for VLAN, QoS – they leverage the network  Either VoIP today or interested for the future  Network is important, may not be not core yet. Usually have an IT budget and have a buying plan vers. being reactive, might have a dedicated technical person  Price / Performance is important vers. just price  Technology aware – Solution may be key  Selling arguments: Cisco is #1, service and support, NBD energy saving, WebUI CLI SNMP, VoIP and other real time traffic, …

5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5  Security  Performance  PoE Support  Expansion Ports  Stacking and Stacking Capacity  Energy Savings  Diagnostic Tools  Management  Application Support (e.g. Voice)  Mounting Options  Warranty

6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6  The main challenges of deploying VoIP within a data network are: Mass configuration of phones and switches Consistent configuration across the network VoIP traffic quality  Things to consider when choosing a switch for both voice and data: Port Density and Bandwidth Speed Power over Ethernet (PoE) Quality of Service VLAN management

7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 A way to deploy switches en-masse Uses DHCP Options 66 and 67 Switch automatically loads its config from a TFTP Server DHCP Auto Configuration LLDP - Stds-based discovery mechanism similar to CDP Switch learns devices attached to specific ports Switch notifies endpoint which Voice VLAN to use, QoS parameters to set, etc LLDP-MED + CDP Smartports - pre-created macros to speed up deployments Auto Smartports - Apply appropriate Smartports role to port based on discovered device Auto Smartports Dynamic creation and propagation of Voice VLAN Auto Voice VLAN Text-based Command Line Interface to ease mass deployment TextView CLI Additional Management options: Full SNMP support, FindIT, CCA

8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 UC560/UC320 (HSB – SRP or IAD) SF300-24P SG300-28P 7975 AP541 SPA525 Gi0/1/0 Gi4 Fa1 Fa4 Gi1 CDP Advertises Voice VLAN 100 1 VLAN 100 created on switch – assigned to port Gi4 2 Voice VLAN 100 and DSCP/COS values advertized via VSDP 3 VLAN 100 created on switch – assigned to Gi28 4 Gi28 CDP/LLDP Advertizes Voice VLAN 100 and DSCP/COS values – switch adds to Fa1. Sets port with ideal Parameters for Phone 5 CDP/LLDP Advertises Voice VLAN 100 and DSCP/COS values – switch adds to Gi1. Sets port with ideal Parameters for Phone 6 CDP/LLDP Advertises Voice VLAN 100 and DSCP/COS values – switch adds to Fa4. Sets port with ideal parameters for AP 7

9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9  OSI model ‘Layers’  Layer 2 switch operates at data link layer (no routing) Communicates at frame level based on layer 2 information  Layer 2+ and Layer 3 switches operate at both data link and network levels based on layer 3 information Layer 2+ switch does static routing at network layer Layer 3 switch operates at network layer and routes dynamically (acts like a router) – communicates at packet level  Cisco Small Business Managed 300 Series and Managed Stackable switches are Layer 2+

10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 IPv6 Products will include IPv6 support: Provides customers with support for Next- Generation Internet Delivers consistent functions across breadth of portfolio Enables next generation of applications and operating systems Supports IPv4 RoutersSwitchesApplicationsCamerasPhones Telephone Gateways

11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Basic Connectivity Basic Management Advanced Management Options Basic QoS Advanced QoS VLAN VoIP Video CLI Stacking      Upsell: Add Business Class Wireless, add VoIP, Video Sur., Storage Alternative: Position Smart switches as edge switches     Internet SG300-52 SG300-10P 

12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Next-generation Cisco Small Business Managed Switches replacing Cisco SRW Series—not a rebrand 8 to 52-port models up to Gigabit Ethernet Easy configuration, deployment, and management Green energy-efficient technology Enhanced features including security, QoS, and IPv6 Three-Year Small Business Extended Service (available option) through Small Business Support Center Limited lifetime warranty w/NBD

13. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 SG 300-10 10 10/100/1000 ports 2 combo mini-GBIC ports SG 300-10P 10 10/100/1000 PoE ports 2 combo mini-GBIC ports SG 300-10MP 10 10/100/1000 Maximum PoE ports 2 combo mini-GBIC ports SG 300-20 18 10/100/1000 ports 2 combo mini-GBIC ports SG 300-28 26 10/100/1000 ports 2 combo mini-GBIC ports SG 300-28P 26 10/100/1000 PoE ports 2 combo mini-GBIC ports SG 300-52 50 10/100/1000 ports 2 combo mini-GBIC ports SF 302-08 8 10/100 ports 2 combo mini-GBIC ports SF 302-08P 8 10/100 PoE ports 2 combo mini-GBIC ports SF 302-08MP 8 10/100 Maximum PoE ports 2 combo mini-GBIC ports SF 300-24 24 10/100 ports 2 10/100/1000 2 combo mini-GBIC ports SF 300-24P 24 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports SF 300-48 48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports SF 300-48P 48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports SF 300-08 8 10/100 ports Fast Ethernet Gigabit Ethernet

14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14  Consistent user interface and product feature set across the entire family  Products localized into seven languages: English, German, French, Spanish, Italian, simplified Chinese, and Japanese Localized user interface, support documentation, help system, and website and product discovery*  Standards-based features for easy integration with existing and Cisco ® Small Business solutions  Smart Designs and Smart Tips guides solution integration  TextView: management and mass deployment  Text-based configuration: mass deployment and troubleshooting *Industry first among managed switching competition

15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Cisco Discovery Protocol and Cisco SmartPorts for easy management TextView (CLI) for text-based configuration for mass deployment Cisco FindIT & Cisco Configuration Assistant (CCA) Standalone configuration using the embedded Web GUI Remote monitoring support using SNMP Menu-based access through console for disaster recovery Web GUI CCA TextView CLI FindIT SNMP Mgmt Platform

16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Length Limited lifetime warranty (new) Hardware Replacement Next business day advance replacement (where available, otherwise same day ship) Complimentary Phone Support One year Online Chat Support One year Software Updates for bug fixes Term of warranty

17. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17  3 rd party Tolly Group report/analysis  Test compares  Cisco 300 Series switches  HP Networking E-Series  NETGEAR  D-Link  300 Series switches win all categories  For full report: www.cisco.com/go/300switchestolly “Cisco has raised the bar for this product category” – Kevin Tolly, Founder, The Tolly Group

18. Cisco Confidential 18 © 2010 Cisco and/or its affiliates. All rights reserved. Nikola Vs ESW ESW200/300 Series Switches Fixed – IP phones on set ports and trunks on uplinks. All Static. Manual Smartports. Flexibility – supports and sets APs, phones, switches, routers, etc as they are dynamically learned across all ports. Auto Smartports and user- defined Smartports supported Default port config restricts number of users on port and re-marks specific QoS Less restrictive – broader support. Can support endpoints using VMWare and any QoS settings Fixed and unchanged VLAN 100.Dynamic – Any voice VLAN can be used. Dynamically learned and propagated in network. Same for QoS. Supports CDP for Cisco devices onlyMore visibility – Supports CDP endpoints but also any LLDP-MED standard endpoints. Optimized only for fixed UC deployments. 9 total switches supported Expansive – Supports HSB (Centrex) and UC deployments without config changes. Also supports 15 Managed (300 Series) and 11 Smart (200 Series) POE and non-POE have different defaults around port settings Consistent – same product defaults across POE/non-POE and across 200/300 series

19. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Basic Connectivity Basic Management Advanced Management Options Basic QoS Advanced QoS VLAN VoIP Video CLI Stacking     Upsell: Add Business Class Wireless, add VoIP, Video Sur., Storage      Internet SFE Core Stack WAP200 SRW2008P NSS6000 

20. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Managed, stackable L2+ switches 8- to 48-port models FE, GE and PoE options Advanced features including security, QoS, and Layer 3 Stacking up to 8 units (or 192 ports) Easy configuration, deployment, and management Small Business Support Center Limited lifetime warranty

21. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Fast Ethernet Gigabit Ethernet SFE2000 24 Port Adv QoS, Mgmt, Security SFE2000P 24 Port FE with PoE Adv QoS, Mgmt, Security SGE2000 24 Port GE Adv QoS, Mgmt, Security SGE2000P 24 Port GE with PoE Adv QoS, Mgmt, Security SFE2010 48Port FE Adv QoS, Mgmt, Security SFE2010P 48 Port FE with PoE Adv QoS, Mgmt, Security SGE2010 48 Port GE Adv QoS, Mgmt, Security SGE2010P 48 Port GE with PoE Adv QoS, Mgmt, Security

22. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Number of Stacking Units – Up to 6 units with support up to 192 10/100 ports / GB ports Stacking Topology - The stack is managed as a single virtual switch. The topology can be Ring or Chain. In the event of a link failure, the ring topology fails to a chain topology. Hot Insertion and Removal – It’s possible to add or remove units from a running stack with no service loss RING Chain

23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 Layer 2/3 Switching Security Quality of Service Performance Management and General Cisco ® Discovery Protocol and Smartports  Wirespeed performance on Fast Ethernet and Gigabit Ethernet switches  Non-blocking switch fabric  VLANs  Spanning tree  Link aggregation  802.1Q Trunking,  Port Mirroring (SPAN),  Multicast  Static routing: 32 routes  Access control list  MAC-based port security  IEEE 802.1x  Secure management: SSH/SSL  Private VLANs  Storm control  Classification  802.1P  DSCP/CoS  WRR/SP  Rate Limiting  Shaping  Intuitive interface  IPv6 Host  SNMP/RMON  Port and VLAN Mirroring  DHCP Options 66, 67, and 82  TextView (CLI)  Localization  LLDP-MED  Auto Voice VLAN  Desktop  Cisco phone + Desktop  Router  Switch  Access point  Other Designed for Small Business

24. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24 Fast Ethernet Transceivers Gigabit Ethernet Transceivers MFEBX1 100 BASE-BX-20U SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 20 kilometers MFEFX1 100 BASE-FX SFP transceiver  1310-nm wavelength for multimode fiber  Support for 100-Mbps speed up to 2 km MFELX1 100 BASE-LX SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 10 km MGBBX1 1000BASE-BX-20U SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 40 km MGBLH1 1000BASE-LH SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 40 km MGBLX1 1000BASE-LX SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 10 km MGBSX1 1000BASE-SX SFP transceiver  850-nm wavelength for multimode fiber  For distances up to 550 meters

25. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 Cisco 300 Series Switches http://www.cisco.com/cisco/web/solutions/small_business/products /routers_switches/300_series_switches/index.html-tab-ForPartners http://www.cisco.com/cisco/web/solutions/small_business/products /routers_switches/300_series_switches/index.html-tab-ForPartners Partner Central Small Business Switching www.cisco.com/go/smbpartner/switching Cisco Small Business Support Community https://www.myciscocommunity.com/community/smallbizsupport Cisco 300 Series Switches Warranty http://www.Cisco.com/go/warranty Cisco Small Business Service www.cisco.com/go/smbservices

26. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26  Online Device Emulator available https://supportforums.cisco.com/community/netpro/small- business/onlinedemos?view=overviewhttps://supportforums.cisco.com/community/netpro/small- business/onlinedemos?view=overview  300 Series Managed Switches, AP500 Series Wireless Access Points, NSS300 Series Smart Storage, RV Series Routers, SA500 Series Security Appliances

28. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28  One question based on presentation content  First correct answer in the chat window wins a $100 pre-paid VISA card  Make sure your chat is directed to Everyone or Panelists Get Ready…

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