1. Expansion and Growth in Affordable Housing Solid, Quick, Sustainable & Quality Mass Solution Sam Circle Venture Amber Malhotra, Managing Principal APUHF 2012- New Delhi,

2. Sam Circle VentureThink Ideate Innovate Implement Nurture Model T produced in 1908 by Ford Motor Company was the first car to be manufactured by ASSEMBLY LINE PRODUCTION rather than HAND CRAFTED METHOD and became the AFFORDABLE car for mass Americans.

3. Sam Circle VentureThink Ideate Innovate Implement Nurture Housing in India is still HAND CRAFTED brick by brick and layer by layer and are un-affordable to large population

4. Sam Circle VentureThink Ideate Innovate Implement Nurture And we Know Huge shortage of affordable housing 26 Million+ Urbanization 40% by 2030 Limited Land Inefficient land use Real Estate Industry is emerging asset class 269 Industries supporting real estate Working continuously on innovation in products Housing Finance Requires new products

5. Sam Circle VentureThink Ideate Innovate Implement Nurture The Solution Construct or Manufacture The Process Customized or Standardized What we do not Know

6. Sam Circle VentureThink Ideate Innovate Implement Nurture Development Process Customized=Expensive =not affordable Land Approvals Construction= On Site Labor inefficiency Material wastage Planning Time Cost Architect Consultants Contractor Material Manufacture Isolated Supply Chain

7. Sam Circle VentureThink Ideate Innovate Implement Nurture Customized = Expensive Expensive = Not Affordable to Masses from 250 million to 800 million by 2030 Affordability = Standardization Not in Control LAND & APPROVALS In Control PLANNING & CONSTRUCTION All the current discussion are focused on NOT IN CONTROL Scope for INNOVATIONS and new business models

8. Sam Circle VentureThink Ideate Innovate Implement Nurture Integrated supply chain Automobile Industry Image: BMW

9. Sam Circle VentureThink Ideate Innovate Implement Nurture Embedded System FOUNDATIONFLOORWALLSROOFINFILL There are 4000 components in a typical western urban home. On siteOff site Image: Blu Homes

10. Sam Circle VentureThink Ideate Innovate Implement Nurture Planning & Construction Integrated supply chain HOME UNIT Component Fabricators Assemblers Tier 1Tier 2 Tier 3 PRODUCT

11. Sam Circle VentureThink Ideate Innovate Implement Nurture Hybrid Embedded Factory Manufactured Yard- BasicFully Automatic

12. Sam Circle VentureThink Ideate Innovate Implement Nurture What we require is not only a Model T and Ford Motor Company equivalent but INDUSTRY CATEGORY where houses can be manufactured and customized like Dell and Serviced like Apple in an INTERATED MANNER Assembly line and Standardization Standardization with customization Product with Services

13. Sam Circle VentureThink Ideate Innovate Implement Nurture ICH Kt-1 KT Design PW Manager Model Evolves Build Show House Along with technical partners Set up entity to manage IP Role: R&D Marketing Supply Chain Development Training New Products Role: R&D Marketing Supply Chain Development Training New Products Supply Chain Patented Panel Manufacturer To be established Suppliers exist; chain needs to be setup Investors required Multiple locations Investors required Multiple locations Authorised contractor sources from above and builds Customer gets his house IT Binds everything together Support Customer care cum sales outlets Business Model

14. Sam Circle VentureThink Ideate Innovate Implement Nurture Government Policy Manufactured Homes RegulatorsBanks States Government Manufacturing Units Assemblers Skills Training Mass housing through assembly line production would require building an eco system The backlog construction is estimated at $ 104 Billion at $ 4000 dwelling unit cost As on 31 March 2011 there were 151 billion dollar companies in India In real estate the largest company in terms of net sales is around $ 600 million as on 31 March 2011 and that include all type of asset class not just houses. Enabling eco systems MANUFACURED HOMES IS THEREFORE A HUGE OPPORTUNITY TO CREATE A SOCIAL AND ECONOMIC IMPACT ON INDIAN ECONOMY

15. Sam Circle VentureThink Ideate Innovate Implement Nurture India Concept House ( ICH) in association with RICS is conceived with the same objectives to address the mass urban housing shortage In India and potentially as a way to make houses in future.

16. Sam Circle VentureThink Ideate Innovate Implement Nurture Hybrid Model- 40,000 SFT serviced units in 6 months

17. Sam Circle VentureThink Ideate Innovate Implement Nurture Sam Circle Venture is an incubation based asset management firm. Our focus is businesses or assets which are value driven and create both socio and economic impact through our OPERATING and BUSINESS PARTNERS COMPANY OR ASSET HousingHealthcareEducation Developed economies over the years through large investments in R&D led to many inventions. Sam Circle Venture is partnering with identified partners in these economies to innovate & customize the applications for implementation in emerging economy like India Invention is Expensive Innovation is Creative About Us