2. What is Marketing Making the Phone Ring

3. Marketing Activities Return to Kindergarten –You Walk –You Talk –You Love Show & Tell

4. You Walk Face-to-Face Advantage Access to pool of clients 3 ft Rule Important Become a Familiar Face

5. You Talk Get out and network Talk to organizations Talk to businesses Help from “Gatekeepers”

6. You Show “Intangible” product sale Make customers feel what your selling them Create Travel Albums Use Destination DVDs

7. You Show Sponsor “Travel” Day/Night –Cruise Night –Disney Night –Vegas Night –Golf Day

8. Now Tell Marketing Plan MUST include Advertising “Inside the Box Advertising” –Radio –Cable TV

9. Now Tell –Magazine –Newspaper –Yellow Pages

10. Now Tell The Internet –Feasible for business –Cost-per-Click –Set-Price Advertising

11. Website Reminders “10” Second Rule CAPTURE THE USER Ask others to evaluate your website & get feedback See if they see the “image” your trying to project

12. Website Reminders Modify your website on a regular basis Add a comments section Add a BLOG

13. Outside the Box You are local, think Local What local advertising is already available in your community?

14. Signs for Cars How much time do you: –Spend in your car driving –Spend sitting at red lights? –Is your car parked in lots? –Is your parked on streets?

15. Signs for Cars Car Advertising is the fastest growing form of advertising. www.signsnow.com

16. Grocery Stores Register Tapes Ad Carts Bus Stop Benches

17. Restaurants Lobby Displays Placemats

18. Movie Theatres Movie Facts moviefactsinc.com Cinema Slide screenvision.com

19. Direct Marketing Use materials that get noticed. –Postcards –Coconuts via USPS –Do Your Materials Sell You? Letterhead Labels Business cards Presentation folders

20. Creative Promotions Family of 4 Bound for Disney World –Send the kids a letter from Mickey –Put their tickets in a Travel Bag with lots of fun Disney items

21. Creative Promotions 4 Couples headed to Las Vegas –Present tickets in a slot cup with cards –Add dice & sight seeing information for added fun

22. Creative Promotions Couple going to Sandals (Jamaica) –Present their tickets in a beach towel –Add snorkeling masks for added fun

23. Marketing Calendar Put the calendar on your office wall Allows you to see 6 or more months Constant reminder to plan ahead Doesn’t clutter client info –Meetings/shows you plan to attend –Weeks/months a campaign is running

24. Conclusion Marketing is Trial & Error –Customize these ideas to meet your needs –Be Creative –Don’t be afraid to try something new