1. bengin The Project Version 1.0 Draft, not for Distribution bengin The Project V1.0_e

2. Our goals are...... To earn money! To be the leader in establishing new standards in structuring and quantifying tangible and intangible assets To be the leader in establishing new standards in structuring and quantifying tangible and intangible assets To be the 1 st choice for worldwide customers for innovative solutions for the complex Business World To be the 1 st choice for worldwide customers for innovative solutions for the complex Business World

3. Value to be Mapped Value to be Mapped Business Model intangible tangible new old T Complexity of the new Business World rises and the Business Models have to reflect this

4. The art of being profitable is first to understand the new Business World......we do! World 1 World of RealReality World 2 World of Experiences Human beings behavior World 3 World of Explanations Economy People cognition Models Business Real World is in a fast development process. The development of the Models is far behind the needs. Business Real World is in a fast development process. The development of the Models is far behind the needs.

5. We have developed new models for the new Business to deliver new solutions Customized Solution Form & Content SoftWare Application Operating System Hardware Real Economy MindWare Application Business Theory Basics GCI E&Y KPMG PwC.... Root Oracle SAP SAS... Microsoft B’E Systems Partner b Partner a Others

6. The market has new needs and is looking for new solutions FOR THE „TYPICAL“ CUSTOMERS: Old economy companies:Models and Tools to analyze and optimize asset management (banks, production, etc.)(tangible and intangible) Investment companies: Models and Tools to understand what assets they are buying (tangible and intangible) Start up companies: Models and Tools to explain what assets they are building up (tangible and intangible) FOR THE CONSULTANTS: Consulting firms:Licence of Models and Tools to implement added value services at their client site FOR THE INSTITUTIONS: Universities:A new methodoly to understand and valuate the new complex Business World

7. Our competitors deliver structures. We go further! delivering models, quantifying elements, the metrics and the intellectual property to use it! StructureQuantify Arthur Andersen+-Cracking The Value Code Boston C G0-Real Asset Value Enhancer CG EY / EY+-Value Creation Index PwC+-Value Reporting Skandia (IC Visions) +-Tobin, „Intellectual Capital“ Stern Steward--MVA, EVA Sveiby+-Intangible Asset Monitor

8. Our contacts show strong and rising interest and need for several reasons..... Ernst & Young: they need better methodology for nonfinancial audit. D....z: they need new visual models to monitor their KPIs N......s: they need to understand their intangible assets. S.... L...: likes the basically holistic Value-Solution. European call center: they need a visualizing system for their Balanced Scorecard

9. We set up a base for developing, servicing and licensing solutions for the new Economy. Three Basics. 1) We are wide open for 200% commited people 2) We work on an international Resource Base: people money infrastructures 2) We work on an international Resource Base: people money infrastructures 3) We rely on Respect, Trust and Truth

11. Todays multidimensional Business World can only be represented through a graphical interface t 1 t 2 t 3 t 4 t 5 t 6 t 7 a a/c P/E t aPaP cEcE t3t3 t5t5 t4t4 t6t6 t1t1 t2t2 t7t7 $$ i$ b t3t3 t5t5 t4t4 t6t6 t1t1 t2t2 t7t7 a c i$ b 2 b 1 t3t3 t5t5 t4t4 t6t6 t1t1 t2t2 t7t7 a c 1 c 2 Vectors/ complex Number: z = a + bi Absolute: a, b, c..... Relation: a/b, a/c..... Numbers Graphics

12. 1. Structure 2. Quantity 3. Direction 4. Optimization We developed the original know-how, the procedures and the instruments to analyze the new Business World and to find the needed Solutions.

13. Contact: Peter Bretscher Ingenieurbüro für Wirtschaftsentwicklung Alpsteinstrasse 4, CH-9034 Eggersriet peter.bretscher@bengin.com ++41 (0)79 650 49 04