1. +

2. Background Design & Structure Motives & FitsPerformance Problems & Success Factors Microsoft: leading software companies – developing, manufacturing and licensing software products Accenture: global management consulting, technology and outsourcing company – helping its clients be high-performance businesses and governments In 2000, Microsoft and Accenture see the need of advanced and reliable technology, forming Joint Venture called “Avanade”

3. Background Design & Structure Motives & FitsPerformance Problems/ Future Motives & Fits Problems & Success Factors For Microsoft: Access to the customers of enterprise market Innovation – healthcare, oil and gas, digital marketing, client- focused CRM solutions and cloud computing For Accenture: E-commerce Reducing operation costs Improve collaborations Provide flexibility for its global work force

4. Background Design & Structure Motives & FitsPerformance Problems/ Future Motives & Fits Problems & Success Factors Avanade: Consulting industry, focusing on developing and implementing information technology solutions Mission – design, develop and implement high-end e-commerce and enterprise platforms Advantages for both: Customer satisfaction Easy communication between consulting and the IT-part Closer relationship Profit Sharing

5. Background Design & Structure Motives & FitsPerformance Problems/ Future Joint venture – deliver enterprise class business solutions on the Microsoft platform – Financial and Intellectual capital investment Accenture’s Point of View – Access Microsoft R&D – Cost effective Microsoft innovation for better customer reliability and satisfaction Microsoft’s Point of View – To access enterprise market – Develop skills and expertise of Accenture Alliance Design Problems & Success Factors

6. Background Design & Structure Motives & FitsPerformance Problems/ Future Avanade was built with a $ 1billion capital investment Started with a 50-50 share between Microsoft and Accenture At present, Accenture holds 80% and Microsoft 20% Alliance Structure Problems & Success Factors

7. Background Design & Structure Motives & FitsPerformance Problems/ Future 5,100 projects 1,600 clients more than 110 cross-industry and industry- specific solutions Unique access to Microsoft products, resources and skills Maintain more than 40 delivery centers worldwide Operating in 24 countries and keeps more than 10,000 professionals. Avande’s Performance Problems & Success Factors

8. Background Design & Structure Motives & FitsPerformance Problems/ Future In 2007 – generated revenue of $593 Million. In 2010 —approach the $1 Billion mark in annualized sales. Presented with the 2010 Microsoft Enterprise Partner of the Year – For the sixth time and third consecutive year Avanade’s Performance Problems & Success Factors

9. Background Design & Structure Motives & FitsPerformance Exclusivity – Avanade is highly dependent on Microsoft Software problems can lead to low performance and customer satisfaction – Accenture subcontracts its services to Avanade – If Avanade encounters problem with Microsoft: Accenture will also be affected Possible Problems Problems & Success Factors

10. Background Design & Structure Motives & FitsPerformance Commitment to excellence Distinctive assets Business intelligence Industry expertise (Accenture) Deep technical expertise (Avanade) Product expertise (Microsoft). Success Factors Problems & Success Factors