1. Doing Business on the Internet 2012 – Part 2 10 th Annual Rogue Valley Business Resource Fair October 27, 2012  Tips on effectively doing business on the internet  Web Site design and essential Internet marketing Techniques  Internet Tools for Growing your Business  Jim Teece  Jim@ProjectA.com

2. About this Session  Website Design Techniques  Essential Internet Marketing Techniques

3. About Jim Teece  Married and Moved to Ashland, Oregon in 1992  I am a parallel entrepreneur  Project A, Scarab Media, Art Authority, Planeteria Hosting  Ashland Home Net and Ashland TV  Database Driven Websites, Mobile Apps  Global eCommerce Experts  TV show – Tech Talk  Jackson County Fair  Very involved in the community

4. About Project A  Founded in 1990  Creators/Inventors of Site-In-a-Box(tm) - Clients include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts,  eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone  Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema  Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20

5. The future is yesterday…  Mobile  Global  Faster  Facebook  Twitter  SMS

6. Design  Subjective  Standard  Stand Out if it matters  Fast  Small  Mobile  Define “Success”

7. Design with change in mind  Building a website is not publishing a document  It lives, breathes, breaks, reacts and is different for everyone  Browsers  Operating Systems  Monitor Sizes  Speed of Computer  Software installed  Don’t be held hostage by your webmaster

8. What's your favorite site?  Amazon  Google  Digg  MSN  Bing  Apple  Bank of America  Why?

9. Lets surf  Review our favorites  Discuss what we like about each site  Google “Web Site Design”

10. Marketing your website  Customer Engagement  Satisfaction  Loyalty  Advocacy  Customer Service  User Generated Content (on and off site)  SEM vs SEO  YouTube

11. Internet Technology  Customers expect to be directly connected with  Every transaction is confirmed via email  Self help  Anywhere, Anytime  Instant Gratification  Banks almost get it - Example

12. OLD School Internet Marketing  Search Engine Optimization  Search Engine Marketing  Pay for clicks  Banner ads  Reciprocal Links  Email  H1 tag  Page Title  Do NOT try to fool the search engine  Do NOT design for the computer… we are still humans

13. How many of you?  Facebook  Google Plus  Twitter  mySpace  Youtube (post, watch)  SMS  Mobile Surf  Cell Phone Types  iPad

14. Google “Jim Teece”  JimTeece.com (my Blog)  Project A (my company)  Facebook, mySpace, Twitter (my social networks)  Scarab Media, Ashland Home Net & Ashland TV (my other companies)  AIFF, SOU, ACOC, Asante (my community involvement)  SiB, TV20, TodayInAshland, eOneOne (my creations)

15. Metrics  How do you know if your successful?  How do you know what is working and what is not working?  How can you test different campaigns?

16. Google Analytics  FREE  Stats  Segmentation  Motion Charts  Adwords integration  eCommerce integration  Benchmarking  Geo targeting  Site Search Analysis

17. 17 Facebook  1 Billion Friends  Ever Changing  It’s a platform  Competing with Goggle, Twitter  Mobile?  Targeted Ads Work

18. Thank you!  Launch your business – GO!  Drop me a line to let me know how its going  Become my friend  Jim@ProjectA.com  JimTeece.com  Facebook.com/jimteece  Twitter.com/jimteece