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Tobacco: The Smoker’s Gun A tool for trainers Ministry of Health and Quality of Life, Mauritius (Health Information, Education and Communication Unit)

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Presentation on theme: "Tobacco: The Smoker’s Gun A tool for trainers Ministry of Health and Quality of Life, Mauritius (Health Information, Education and Communication Unit)"— Presentation transcript:

1 Tobacco: The Smoker’s Gun A tool for trainers Ministry of Health and Quality of Life, Mauritius (Health Information, Education and Communication Unit) Tel: 212 3222, 211 2884

2 Factors influencing smoking (1) Peer pressure Desire to experiment Tobacco advertising and promotion Role models

3 Factors influencing smoking (2) Peer pressure GYTS 2008 Peer pressure: 25.7% Desire to experiment: 56.7%

4 Factors influencing smoking (3) Tobacco advertising and promotion Why advertising? Attract new smokers (especially young people) Increase demand for tobacco Increase profits

5 Factors influencing smoking (4) Tobacco advertising and promotion The Tobacco Industry associates smoking to: Success Courage Fashion Pleasure Maturity Emancipation

6 Factors influencing smoking (5) Actors Musicians Parents/relatives Parents/relatives Health professionals Health professionals Role Models Fashion Models

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