1. Doing Research In Online Communities Richard Adler Digital Places (radler@digiplaces.com) If We Build It, Will They Will Come? Monday, April 26, 4:00-5:00 pm

2. Digital Places http://www.digiplaces.com Basic Metrics Hits Hits Page views Page views Sessions (total visitors) Sessions (total visitors) Unique visitors (reach) Unique visitors (reach)

3. Digital Places http://www.digiplaces.com Metrics for Stickiness Sessions/visitor/month Sessions/visitor/month Average session length/visitor Average session length/visitor

4. Digital Places http://www.digiplaces.com Metrics of Participation Number of active forums Number of active forums Number of messages posted Number of messages posted Chat sessions (number, length) Chat sessions (number, length) Number of registered members Number of registered members Most active participants Most active participants Sales Sales

5. Digital Places http://www.digiplaces.com Feedback on Content Most popular topics Most popular topics Most popular threads Most popular threads Requests for new topics Requests for new topics

6. Digital Places http://www.digiplaces.com Tools for Member Feedback Online polls Online polls E-mail surveys E-mail surveys Online focus groups Online focus groups Forum for comments & suggestions Forum for comments & suggestions

7. Digital Places http://www.digiplaces.com Types of Member Feedback Satisfaction Satisfaction Sense of belonging Sense of belonging Favorite features Favorite features Problems and frustrations Problems and frustrations Ideas for new features Ideas for new features

8. Digital Places http://www.digiplaces.com Profiles of Participants Demographics Demographics Interests Interests Community participation Community participation E-commerce activity E-commerce activity