1. CONFERENCE ON SOCIAL INNOVATION AND SOCIAL POLICY EXPERIMENTATION European Commission DG EMPLOYMENT Brussels, Crown Plaza Hotel 26 November, 2012 Elements of a Social Innovation Strategy for the EU Josef Hochgerner Zentrum für Soziale Innovation

2. Social change, development, crisis and ‚Grand Challenges‘: Resources and solutions Evolution of Brains Innovative Technologies Why SOCIAL Innovation ? Social Innovations >> Cultural Evolution Collaborative intelligence & intelligent collaboration

3. WHY SOCIAL INNOVATION NOW ? The most famous steam engine -Optimised by James watt, 1776 „Humans by Design“:Optimisation in the 21 st c.? „Brave New World“:Optimisation of human bevaiour in social systems – 20th century Innovations embedded in social change Acceleration ‚speed kills‘ Pressures „Work-Life Balance“ Work-load Weak ties in social relations: ‚Flexibility‘ Standardisation

4. ‚ Social innovations are new practices for resolving societal challenges, which are adopted and utilized by the individuals, social groups and organizations concerned.‘ An analytical definition of „Social Innovation“ *) *) Zentrum für Soziale Innovation, 2012: „All innovations are socially relevant“ ZSI-Discussion Paper 13, p. 2,... with reference to Schumpeter: They are »New combinations of social practices« Distinction between idea and implementation: an idea becomes an innovation in the process of social implementation – it changes and improves social practices Theoretical considerations

5. The „4-i process“: –Ideation >> What‘s the issue, what could be the solution? –Intervention >> Conceptualisation, find methods and allies –Implementation >> Overcoming resistance, stakeholders, life cycle! –Impact >> Not necessarily ‚good‘, nor for the whole of society Ideation Intervention ImplementationImpact The making of social innovation Three perspectives to analyse objectives and impact:  the „social demand“ perspective,  the „societal challenges“ perspective, and  the „systemic change“ perspective. Agnès Hubert et al. (BEPA – Bureau of European Policy Advisors) „Empowering people – driving change. Social Innovation in the European Union.“ http://ec.europa.eu/bepa/pdf/publications_pdf/social_innovation.pdf

6. Elements of a European Union Strategy 1: Topical areas Social demand perspective: Employment – EU2020: „75% of the workforce“ – - Immediate issue: YOUTH unemployment! → support programmes country by country ► EU Budget, structural funds ? Education – EU2020: „Reducing school drop-out rates below 10% and enabling 40% of age cohorts to complete third level education“ – - Inter-generational learning, flexible schooling, training and re-training Social Services – EU2020: „Reducing the number of people in or at risk of Poverty and Social Exclusion by 20 million“ – - MDG (Millennium Development Goals) - Social innovation programmes for social service providers, national and European levels: Analysis, objectives, measures, implementation, assessment Objectives in critical sectors of social development (1)

7. Societal challenges perspective: Ageing – - Co-ordination of policies (social, economic and education policies) for all generations - Reform of pension systems: consider birth rights, prevention and participation instead of insurances Migration – integration – diversity: - Balancing within the European Union, inclusion policies combined with focused re-structuring of 3rd-country support measures Climate change – - Focal points in ERDF, ESF, Cohesion Fund, DG ENV, DG REGIO... - Key issues are awareness, analysis, adaptation Objectives in critical sectors of social development (2) Elements of a European Union Strategy 2: Topical areas

8. Systemic change perspective – new priorities, innovation culture, and changing frames of reference: Financialisation – (‚the problem behind the problems‘, F.-J. Radermacher): - „Financialization“ is a „pattern of accumulation in which profit making occurs increasingly through financial channels rather than through trade and commodity production“ (Krippner, Greta, 2004: ‘What is Financialization?’; mimeo, UCLA Dpmt. of Sociology, p. 14.) - It leads to depletion of productive economic resources due to financialisation ►Perhaps the most needed social innovation of the 21st century: ‚Management of abundance‘ Stop & reverse financialisation for SMART GROWTH ► Consider forms of money circulation without interest and compound interest (as applied in cases of ‚regional currencies‘ and historic examples) Energy and resources – „20% less greenhouse gas emissions, 20% increase in energy efficiency, 20% of energy from renewable resources“ – - Energy for all, distributed/shared innovations, prevention of lock-in situations: cf. „The Hartwell Paper“, 2010: www2.lse.ac.uk/researchAndExpertise/units/mackinder/theHartwellPaper/Home.aspx Democracy / solidarity – what future to the EU: Federal state, trans-national entity, relapse into rising nationalism and dissolution? Institutions and inclusion of citizens Elements of a European Union Strategy 3: Topical areas (3)

9. Innovating innovation by research – 100 years after Schumpeter * Vienna, Sept. 19-21, 2011 www.socialinnovation2011.eu What is required from social science to meet the high expectations in social innovation? Elaboration on the particular features of the concept and definition Embedding the concept of social innovation in a comprehensive theory of innovation Development of coherent methodologies to identify and measure social innovations Prioritised research topics (14 selected out of 56 by conference participants) → next slide Elements of a European Union Strategy 4: Research (1)

10. The potential of SI Competencies of SSH Measuring, indicators Value creation ec/env/soc Processes of co-operation Workplace innovation Innovation in services Social media & communication Inclusion & integration Partic. combat of poverty LLL & socially active ageing Educ. impact on quality of life Civil Society Business, firms, soc. entr. Key issues in science and research on social innovation Topical research areas according to the Vienna Declaration Public sector Elements of a European Union Strategy 5: Research (2)

11. Elements of a European Union Strategy 6: Support Research and education: EU2020 on RTDI: 3% of GDP, Horizon2020, Structural Funds... plus: Establish the „European School of Social Innovation“ to boost research, education and training Initial elements in place: European School of Social Innovation (ESSI) – AT, DE, ES Course of study „M.A. in Social Innovation“ Danube University Krems (AT), in collaboration with ZSI www.donau-uni.ac.at/masi Promotion and awareness raising: Continuation of www.socialinnovationeurope.eu Roadshow through Member States Network of „European Social Innovation Cities“ (initial core: Tilburg, Bilbao, Dortmund, Vienna) Awards and Prize competitions for social innovations (examples www.sozialmarie.org [rewarding] and European Social Innovation Competition [initiating], http://ec.europa.eu/enterprise/policies/innovation/policy/social- innovation/competition/index_en.htm) Direct funding and earmarked financial support to social innovation projects: Incubators for social innovation and start-up social enterprises Development of programmes to initiate and manage socially innovative regions Support learning from each other across Europe (evaluation and assessment of cases...) Instruments with potentially major impact: NEW – starting 2012 -2013 »The first academic education of social innovators«

12. Prof. Dr. Josef Hochgerner Centre for Social Innovation Linke Wienzeile 246 A - 1150 Vienna Tel. ++43.1.4950442 Fax. ++43.1.4950442-40 email: hochgerner@zsi.at http://www.zsi.at Thank you for your attention