1. How GSMP Brussels April 15, 2008 GPC Unites the Supply Chain?

2. 2 ©2008 GS16 Years of Standards Excellence Housekeeping Slide GS1 Antitrust All mobile devices on silent mode Please take all personal items with you when you leave the meeting rooms. GSMP nor the hotel can be responsible for items left unattended in the room. No side bar conversation Meetings will begin promptly at designated start times Coffee Break AM (10:30 - 11:00) and PM (15:00 - 15:30) While enjoying your stay in Brussels, please keep your personal items safe. Share your feedback You will receive an email with on on-line event survey. Please take the time to give GSMP your feedback.

3. 3 ©2008 GS16 Years of Standards Excellence Agenda Objectives: Understand how GPC unites the supply chain Approach: Demonstrate case studies Best Buy, Carrefour, Wal-Mart, SA2, GS1 Canada

4. 4 ©2008 GS16 Years of Standards Excellence Information Emphasis is Changing

5. 5 ©2008 GS16 Years of Standards Excellence Information Emphasis is Changing

6. 6 ©2008 GS16 Years of Standards Excellence How GPC Unites the Supply Chain? When a seller organisation implements GPC, then the GPC Brick ensures the correct recognition of the product category through the extended supply chain and the buyer organisation can use the same GPC Brick to route the seller's product information to the right buyer

7. 7 ©2008 GS16 Years of Standards Excellence Commercial Role: Delivering Better Assortments, Sales, Margins

8. 8 ©2008 GS16 Years of Standards Excellence GPC Connects Views

9. GPC Update from Best Buy Patricia Vessey

10. 10 ©2008 GS16 Years of Standards Excellence Best Buy Co., Inc. Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through more than 1,200 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five- Star.cn) and Speakeasy (speakeasy.net). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.BestBuy.comBestBuy.ca BestBuy.com.cnFutureShop.caGeekSquad.comGeekSquad.caPacificSales.comMagnoliaav.comFive- Star.cnspeakeasy.net 2007 Sales: $40 Billion

11. 11 ©2008 GS16 Years of Standards Excellence Best Buy Co., Inc. Best Buys use of GPC Results of analysis of GPC that Impacts Best Buy - Segments (23) and Families (41) - Classes (98) - Bricks (329) Key Learnings from Best Buys GPC Journey

12. 12 ©2008 GS16 Years of Standards Excellence Best Buys use of GPC We have 13 vendors using GDSN currently, an increase of 8 vendors in the past year that send data using GPC codes. This list continues to grow year over year. We continue to update the mapping of BBY hierarchy to GPC as changes are made and submit Change Requests as we identify them. We have begun using GPC bricks to allow us to be more accurate in taxing our product for our Taxation systems for Retail stores. As we move into international market, we have taken Best Buy use of GPC to affect how we implement our new international Retail systems.

13. 13 ©2008 GS16 Years of Standards Excellence Key Learnings from our GPC Journey GDSN limitations on communicating GPC attributes and subscription at the attribute level continue to present difficulties and complicate the GDD item data model. The most critical use of GPC has been to assign new items to the appropriate internal category in our PIM system. - We use the GPC provided through GDSN by our vendors to map to our internal category hierarchy. - These categories are used to define attributes required for an item. - We have defined 333 PIM Internal categories to date which are mapped to 329 Bricks. Benefits of GPC use include standardization across internal business units for category reporting, including international. We need to keep an eye on segment development as Best Buy has continued to expand the GPC categories we sell.

14. 14 ©2008 GS16 Years of Standards Excellence GPC Segments (23) that Impact Best Buy Segments (23) Arts/Crafts/Needlework Audio Visual/Photography Automotive Beauty/Personal Care/Hygiene Clothing Communications Computing Electrical Supplies Food/Beverage/Tobacco Healthcare Home Appliances Homecare Household Kitchen Merchandise Household/Office Furniture/Furnishings Lawn/Garden Supplies Music Personal Accessories Plumbing/Heating/Ventilation/Air Conditioning Safety/Security/Surveillance Sports Equipment Stationery/Office Machinery/Occasion Supplies Textual/Printed/Reference Materials Toys/Games

15. 15 ©2008 GS16 Years of Standards Excellence GPC Families (41) that Impact Best Buy Arts/Crafts/Needlework Supplies Audio Visual Equipment Audio Visual Media Beverages Body Products Bread/Bakery Products Clothing Communications Computers/Video Games Confectionery/Sugar Sweetening Products Cosmetics/Fragrances Electrical Cabling/Wiring Electrical Connection/Distribution Electrical Lighting General Electrical Hardware Greeting Cards/Gift Wrap/Occasion Supplies Hair Products Home Diagnostics Home/Business Safety/Security/Surveillance Home/Business Surveillance Equipment Household Cleaning/Care Household Energy Household Kitchen Merchandise Household/Office Furniture In-car Electronics Lawn/Garden Supplies Light Application Major Domestic Appliances Musical Instruments/Accessories Ornamental Furnishings Personal Accessories Personal Hygiene Products Photography/Optics Plumbing/Heating/Ventilation/Air Conditioning Prepared/Preserved Foods Skin Products Small Domestic Appliances Sports Equipment Stationery/Office Machinery Textual/Printed/Reference Materials Toys/Games

16. 16 ©2008 GS16 Years of Standards Excellence GPC Classes (98) that Impact Best Buy Air/Gas Controlling Appliances/Parts Alarm Systems Audio Visual Accessories Automotive Anti-Theft Products Automotive Appearance/Fragrance Accessory Automotive Decorative Lighting Baking/Cooking Mixes/Supplies Batteries/Chargers Board Games/Cards/Puzzles Body Massage/Toning Books Cables/Wires Cabling/Wiring Management/Control Car Audio Car Video/Navigation Cleaning Appliances Clocks Clothing Accessories Coffee/Tea/Substitutes Communication Accessories Computer Components Computer Drives Computer Networking Equipment Computer/Video Game Accessories Computer/Video Game Control/Input Devices Computer/Video Game Peripherals Computer/Video Game Software Computers Confectionery Products Cosmetic Products Developmental/Educational Toys Diagnostic Monitors Diagnostic Tests Electric Lamps/Light Bulbs/Lighting Electrical Connection Electrical Distribution Fixed Communication Devices Food/Beverage Preparation Appliances General Electrical Hardware Gift Wrap/Accessories Greeting Cards/Invitations Hair Care Products Hair Removal/Masking Products Home Audio Equipment Home/Business Surveillance Equipment Household Beds/Mattresses Household Cleaning Household Food Measuring Equipment Household Water/Beverage Equipment Household/Office Seating Household/Office Storage/Display Furniture/Screens Household/Office Tables/Desks Kitchen Washing Appliances Laundry Care Appliances Lawn/Garden Cooking/Heating Appliances Lawn/Garden Pools/Ponds/Water Features & Ornaments Lawn/Garden Weather Monitoring/Observation Major Cooking Appliances Major Laundry Appliances Mobile Communication Devices/Services Musical Instrument Accessories Musical Instruments (Non Powered) Musical Instruments (Powered) Musical Toys Needlework/Toy Making Craft Supplies Non Alcoholic Beverages – Not Ready to Drink Non Alcoholic Beverages – Ready to Drink Office Machinery Optics Oral Hygiene Organizational Planning Stationery Periodicals Personal Bags/Luggage/Umbrellas Photography Photography Printing/Dark Room Equipment Pictures/Mirrors/Frames Portable Air Control Appliances Portable Audio/Video Portable Electric Lighting Pre-recorded Media Recordable Media Refrigerating/Freezing Appliances Sanitary Ware Skin Care Small Cooking/Heating Appliances Snacks Stationery Cutters/Trimmers Stationery Paper/Card/Film Sweet Bakery Products Televisions Toy Vehicles – Non-ride Upper Body Wear/Tops Video Game Consoles Video Recording/Playback/Receiving Warming Appliances Waste Disposing/Compacting Appliances

17. 17 ©2008 GS16 Years of Standards Excellence Contact Details Maureen Wissel 7601 Penn Avenue South Richfield, MN 55423 T USA 612-291-7134 E maureen.wissel@bestbuy.com

18. GPC Update from Carrefour Olivier Mouton

19. 19 ©2008 GS16 Years of Standards Excellence Agenda 1. DataSync at Carrefour 2. Roll-out status 3. DataSync Roadmap 19

20. 20 ©2008 GS16 Years of Standards Excellence Recipient Data pool Webform Supplier B Source Data pool Recipient Data pool Supplier PIM Recipient Data pool Recipient Data pool Source Data pool Supplier A Source Data pool Any supplier will be able to electronically transfer 100% of the data that Carrefour needs by using one of the 3 following channels: GENERATIONRECEPTIONTRANSFER 2. PEER TO PEER (direct flow) 3. GDS 1. WEBFORM Canal Global Data Synchronization: Publication of the product information in a data pool by the supplier On-line form in which the supplier enters his dataDirect flows between partners; integration files in a given data format DataSync at Carrefour 20

21. 21 ©2008 GS16 Years of Standards Excellence 2. Roll-out status 1. DataSync at Carrefour 3. DataSync Roadmap 21

22. 22 ©2008 GS16 Years of Standards Excellence France Roll-out : Figures 446 18 672 1st of March 2008 22

23. 23 ©2008 GS16 Years of Standards Excellence 3. DataSync Roadmap 1. DataSync at Carrefour 2. Roll-out status 23

24. 24 ©2008 GS16 Years of Standards Excellence Production Time Schedule Food and Non-Food Information Provider #SKUsJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC CEREAL PARTNERS 69 1 RICARD SA 113 1 BEIERSDORF 709 1 COLGATE PALMOLIVE 619 1 LAVAZZA France 27 1 HENKEL Detergents & Cosmetics 395 1 PHILIPS Lighting 433 1 HEINEKEN 120 1 SCA - Hygiene Pdts 91 1 GENERAL MILLS 139 1 GEORGIA PACIFIC 129 1 HEINZ 50 1 J&J - Vendome Lab. 305 1 PHILIPS Cons. Elec. 239 1 PHILIPS DA & PC 176 1 RECKITT BENCKISER 454 1 CEPASCO / SPIGOL 115 1 ERIC BUR 488 1 KIMBERLY CLARK 135 1 MCCORMICK - Ducros 488 1 CADBURY 351 1 MATTEL 492 1 PEPSICO 266 1 SC JOHNSON 270 1 NESTLE 876 1 PROCTER & GAMBLE 755 UNITED BISCUITS 197 24

25. 25 ©2008 GS16 Years of Standards Excellence Manufacturers Roll-Out for Carrefour France o All Food Manufacturers Live by End 2008 o Food & Beverage, Home Care, Personal Care, Wine o Non-Food roll-out by Q2 2008 (Pilot with Philips Lighting) including Electronics Equipment and Major and Small Domestic Appliances o Excluding Clothes and Culture Manufacturers Country roll-out o Priorities : Spain and Belgium o Roadmap to be validated by Carrefour Board in April Price Synchronization in scope for Carrefour France GPC : no link with Internal Classification for the moment DataSync Roadmap 25

26. GPC Update from Wal-Mart Bruce Hawkins

27. 27 ©2008 GS16 Years of Standards Excellence Wal-Mart and GPC Wal-Marts interest in GPC revolves around: Product Classification Product Attributes

28. 28 ©2008 GS16 Years of Standards Excellence Wal-Marts interest in GPC Product Classification Allow Buyers to subscribe (via GDS) to the product groupings they are interested in. Product Attributes Category Management Which products should we carry? Which products should be displayed together? Help determine why and where some products perform better than others e.g.: –where do liquid detergents outperform powdered detergents? –does canned fruit sell better in a regular or light syrup? –Bedding: analysis of sales using attributes like sheet type or thread count.

29. 29 ©2008 GS16 Years of Standards Excellence Wal-Marts interest in GPC Product Attributes (contin) Use to associate or group products for: Business Intelligence reporting & analytics Planning & Budgeting Replenishment settings Compliance management Merchandising e.g. centralized/regional buying Track Company initiatives e.g. sustainability Price management

30. 30 ©2008 GS16 Years of Standards Excellence Factors that inhibit the use of GPC Insufficient coverage Less than 10% of all items in Wal-Mart have a valid GPC brick code. 75% of GTIN's sent via GDS have a valid GPC brick code. 10% of GTIN's sent via GDS have 999s for a GPC brick code. GPC attributes are not currently available via the data pool These may be added in the next release? Difficult for organizations to systemically and automatically interact with GPC e.g.: Receive system notification when a new release is made available. Ability to systematically extract full downloads of the GPC data.

31. GPC Update from SA2 Grant Kille

32. 32 ©2008 GS16 Years of Standards Excellence SA2 and Global Product Classification Both former Agentrics and Sinfos implementations support GPC bricks Agentrics supports brick attributes and values SA2 implementation will also support all brick attributes and attribute values SA2 provides access to the GPC via a robust user interface GDSN suppliers have been slow to adopt the valid brick codes Most suppliers still using the dreaded all 9s We are contacting all suppliers to get them moving to classify properly

33. GPC Update from GS1 Canada Mike Sadiwnyk

34. 34 ©2008 GS16 Years of Standards Excellence Canadian Implementation Road Map Value Added Validation Services Stage Data Clean Stage Critical Mass Loading Stage Startup PhaseRollout Phase Data Sync STDS Implement Stage Bus Process STDS Stage GS1 ID Standards Implement Stage Governance Steering Stage 1234567 Data Integrity 8 Process Re-engineering & Legacy integration

35. 35 ©2008 GS16 Years of Standards Excellence 5.Implementation Deadlines and Compliance Protocol Audits Canadian Implementation Road Map Value Added Validation Services Stage Data Clean Stage Critical Mass Loading Stage Startup PhaseRollout Phase Data Sync STDS Implement Stage Bus Process STDS Stage GS1 ID Standards Implement Stage Governance Steering Stage 1234567 Data Integrity 4.GS1 Business Process Data Requirements 1.GS1 Prefix Ownership Audit 2.GS1 Barcode Verification 3.GS1 GTIN Assignment & Allocation rules 6.GS1 Data Completion Audits on Mandatory Data 7.GS1 GTIN Discrepancy Reports – Online Error Mgmt 8 Process Re-engineering & Legacy integration

36. 36 ©2008 GS16 Years of Standards Excellence Canadian Implementation Road Map Value Added Validation Services Stage Data Clean Stage Critical Mass Loading Stage Startup PhaseRollout Phase Data Sync STDS Implement Stage Bus Process STDS Stage GS1 ID Standards Implement Stage Governance Steering Stage 1234567 Data Integrity Data Validation Services / Business Process Scorecards 8.Listing Process- Normalized Product Description Validation Service 9.Shelf Management Process -Images & Dimensions Validation Service 10.POS Management - Tax Validation Service 11.Advertising Management Process - Advertising Image Validation Service 12.DC Receiving -Case Dimensions, TiHi Validation Service 13.ECCnet Next Generation / Item Centre / Retailer Portal No paper – Listing s Price Synchronization Online / Visibility (Sales / Buyers Account) Upgraded Data Validation Engine Integration to 1SYNC 8 Complete Business Relationship Data Synchronization Process Re- engineering & Legacy integration

37. 37 ©2008 GS16 Years of Standards Excellence Retail Portal / Item Center Service Framework Relationship Data (ie Price) GDSN Data Retailers Own Data Current Retailer listing Forms Extended Retailer Internal Data Forms

38. 38 ©2008 GS16 Years of Standards Excellence Typical Retailer Workflow 1.Retailer (category manager) can search & view Vendors products populated from a data pool, then subscribe by catalog or GTIN 2.Alert message to Vendor to populate proprietary product attributes (using Retailer specific rules / edits) 3.Review & approve / reject Vendor data (workflow & messages to manage collaboration) 4.Add internal only data using customized edits & business rules 5.approve product for listing 6.Link to ERP using API data interface to download (push or pull) approved product data, transform & update ERP / PIM / staging Complete visibility to product status and change history at all times

39. Category Manager can go through a series of custom workflow screens for searching, viewing and subscribing to Items. Manager can reject items that require more information via the GDR process or invite Vendor to add proprietary data Category Manager can go through a series of custom workflow screens for searching, viewing and subscribing to Items. Manager can reject items that require more information via the GDR process or invite Vendor to add proprietary data McKesson ECCnet Next Generation - Collaboration Zone

40. Vendor inputs missing proprietary data and saves item. Alert sent to Category Manager advising that required information is now complete Vendor inputs missing proprietary data and saves item. Alert sent to Category Manager advising that required information is now complete ECCnet Next Generation - Collaboration Zone

41. 41 ©2008 GS16 Years of Standards Excellence GPC Enables Routing Vendor Data to Retail Buyer GPC Brick + Attribute Selection String Retailer Merchandise Category Retailer Buyer Assignment GTIN Filter GTIN Assignment & Subscription

42. Retailer/Distributor Welcome Screen Customized in appearance and filtered for items of interest based on the Individuals role and privileges Customized in appearance and filtered for items of interest based on the Individuals role and privileges Planogram Images Search and Download Click Here Click on an icon to link to a GS1 service Click on an icon to link to a GS1 service ECCnet Next Generation - Collaboration Zone

43. 43 ©2008 GS16 Years of Standards Excellence Product Planogram Images

44. Workflow can be extended to publish information to Retail Pharmacist Workflow can be extended to publish information to Retail Pharmacist Category Manager can review item, add any internal data required for product listing and download to ERP Category Manager can review item, add any internal data required for product listing and download to ERP McKesson ECCnet Next Generation - Collaboration Zone

45. 45 ©2008 GS16 Years of Standards Excellence GPC Enables Routing Vendor Data to Retail Buyer GPC Brick + Attribute Selection String Retailer Merchandise Category Retailer Buyer Assignment GTIN Price assignment/Approval

46. 46 ©2008 GS16 Years of Standards Excellence Value to Retailer Drive headcount cost reductions in product listing process Streamline vendor/retailer collaboration using workflow & messages instead of voice, fax, email & paper Eliminate keying for item master updates – download from Kiosk Reduce errors – data entered by Vendor (source) using Retailer specific edits and rules Accelerate listing process for new products – immediate access Workflow queues and standard reports to measure individual productivity, assist in analyzing process bottlenecks at Retailer Single platform to view sales collateral from Vendor – images, sales sheets, promotions, special uses, MSDS, etc. Provides visibility to status of a product moving through listing process to both Vendor & Retailer

47. 47 ©2008 GS16 Years of Standards Excellence Value to Vendor Standardize product listing process across multiple Retailers Streamline vendor/retailer collaboration using workflow & messages instead of voice, fax, email & paper Consistent web solution (process) for multiple Retailers Reduce errors – data entered by Vendor (source) using Retailer specific edits and rules (no more guess work) Provides common visibility to status and product data moving through listing process to both Vendor & Retailer Single platform to distribute sales collateral to Retailer – images, sales sheets, promotions, special uses, MSDS, etc Accelerate sales listing process for new products – immediate access to enter new products for a Retailer

48. 48 ©2008 GS16 Years of Standards Excellence Contact Details Mike Sadiwnyk Chief Standards Officer 1500 Don Mills Road, Suite 800 Toronto, Ontario, Canada M3B 3L1 T +1 416 510 8039 F +1 416 510 1916 W www.gs1ca.org E mike.sadiwnyk@gs1ca.org

49. 49 ©2008 GS16 Years of Standards Excellence What User Benefits Brings GPC? Enables GDSN related processes Internal, external and network synchronisation processes by organising and validating data Enables granularity and aggregation internally within a company and between trading partners. Simplifies matching the publication data with subscription data. Improves accuracy and integrity of item set-up and maintenance. Language barriers could be eliminated Facilitates faster implementation into GDSN Monthly / quarterly updates at aggregate (Brick) level

50. 50 ©2008 GS16 Years of Standards Excellence What User Benefits Brings GPC? – cont. Accelerates new product introduction Denotes what type of product it is If new products come in via GDSN the validation workflow is triggered and the product is routed to the buyer All externally facing communication that references product data could use GPC such as Product specs; Price Lists; Shipment and Share Reports; Inventory Positions; Product Image Management; Point of Sale (POS) Data; Shelf Data (plan-o-grams); Joint Business Plans; Order Acquisition & Shipment Status; Consumer Response;

51. 51 ©2008 GS16 Years of Standards Excellence What User Benefits Brings GPC? – cont. Data Management – Product Information Management: Single source, high quality master data and services; Enter Data Once; Common Data Standards; Single Point of Accountability; Atomic Level Data Aggregation Data cleansing facilitation (all products going forward should use the appropriate Brick code) Eliminates redundant activities by avoiding costly mis-matches Allows mapping to different trading partners or third party solution providers – reducing costs. Reporting facilitation by using GPC Brick and attributes as an industry standard that will cross all product silos Enables category management. Provides an opportunity to group products with category specific product group attributes in catalogues allowing global SKU (Stock Keeping Unit) mix Allows globally standardised positioning of products Establish category level product attributes

52. 52 ©2008 GS16 Years of Standards Excellence Why Address Classification at all? GS1 Industry Classification Standard(s) Selling Organizations Map Internal Product Classifications Buying Organizations Map Internal Product Classifications Buyers need to align products to multiple internal classifications structures (Buyer, Merchandiser, Logistics…) Sellers need flexibility to profile products in multiple views and align to internal classifications without compromising own systems. Many functions, different classification needs