1. Social Media

2. PURPOSE

4. SOCIAL MEDIA PLATFORMS

5. VIDEO PLATFORMS

7. FACEBOOK IS OUR BIGGEST PLATFORM

8. We reached 20,000 LIKES!

9. Reach: The number of unique individuals who have seen your post.

10. Happy 4 th of July! Reach: 27,795

11. New Jazzman’s Patio Reach: 19,749

12. Student Submission Reach: 11,351

13. Virality : The percentage of people who have created a story from your post out of the total number of unique individuals who have seen it. Stories are created through likes, comments, shares and responses.

14. Student Submission Virality: 8.08%

15. Binghamton Now Photo Virality: 7.52%

16. Top 3: Posts with the most COMMENTS

17. What is a “Comment”? Comments can be entered below each post by Facebook users. They are used to interact with the post as well as the individuals who can see it.

18. Favorite Professor Status 109 Comments

19. William Baldwin ‘85 Binghamton Now 80 Comments

20. 66 Comments INFINITY FOUNTAIN

21. Top 3: Posts with the most SHARES

22. What is “SHARE”? Individuals who have taken your post and re- posted it on to their Facebook page. It becomes visible to their friends list to increase the post’s audience.

23. LIGHTNING PHOTO 66 Shares

24. Debate Team 25 Shares

25. Ranking Photo 31 Shares

26. BINGHAMTON SCHOOLS ON FACEBOOK

27. STUDENT RESOURCES ON FACEBOOK

28. BINGHAMTON pride ON FACEBOOK

29. We have a directory! http://binghamton.edu/social-media

31. Questions? Thanks for your attention!