1. Fatme Karailanska Emine Karailanska BE A BETTER PERSON BY

2. History Coca-cola is made by John Pembartan in 19 century. Over time, Coca-Cola earned a place on the world market leader for soft drinks.

3. Product quality Resource orientation Customer orientation Product range Market share Advertising Cost Competitive success factors

5. THE BEGINING Therefore it's time Coca-cola to become more than just a soft drink and the client to make a choice Client has numerous alternatives

6. BE A BETTER PERSON BE A BETTER PERSON the little things in life lifestyle more than cause users - look deep into their hearts and souls

7. NEW PRODUCTS Coca – Cola By FERRE Coca – Cola Ice Cream Coca – Cola By Cavalli Coca – Cola By Lagerfeld

8. CONCLUSION Coca-cola has many products. Nowadays it’s important the message, which one brand carrying. It’s important the promise, which one brand gave to the client. For that by the message “Be a better person” Coca-cola will make the client to look in the little things in life!!!

9. THANK YOU FOR ATTENTION