1. You Want to have some drink?

2. Dasani mineral Water (A product of Coca-Cola)
What is Dasani?
What does the name Dasani mean?
Is it the "Roman god of water?"
When was the Dasani launched?
Why not Dasani?

3. Dasani mineral Water Why was Dasani launched?
Need
Want
Why not Dasani?

4. Dasani mineral Water Where does the water for Dasani come from?
Where can I find Dasani
Why not Dasani?

5. Dasani mineral Water What is the Marketing Concept?
- The societal marketing concept
Why not Dasani?

6. Dasani mineral Water Internal forces: Company departments
Suppliers departments
Marketing Intermediaries
Customers
Public
Why not Dasani?

7. Dasani mineral Water External forces Demographic Economic Natural
Technology
Cultural
Political
Why not Dasani?

8. Dasani mineral Water Consumer behaviour Social Personal
Why not Dasani?

9. Dasani mineral Water
Conclusion 
Thanks
Why not Dasani?