1. Rocket Fuel Inc. Breakfast Meeting – 26 March 2014 Under the hood of programmatic buying

2. Agenda 9.30Welcome: Andy McNab, MD UK, Rocket Fuel 9.40Mark Torrance, CTO, Rocket Fuel 10.15John Kimbell, Managing Partner, Navigate Digital 10:30 Meliá case study, presented by Matthias Koch, E-Marketing Manager Europe, Meliá Hotels International 10.45Q&A Panel (all of the above) 11.00Summary & Close

3. ….we’ve moved!!!!

4. Our new Sales structure Global Agency Independent Agencies Independent Agencies Direct Client POD 1POD 2POD 3 MORE FOCUS/ BETTER SERVICE Regional

5. What we’ve covered… Audience vs. Content Branding on line Attribution modeling Big Data Man VS Machine.And today…..

6. Introducing our speakers today…

7. Matthias Koch E-Marketing Manager EMEA for Meliá Hotels International based in Spain Previously e-commerce Manager for Barceló Hotels and Resorts for four years looking after SEM, Affiiate Marketing, Displaymarketing, Online-cooperations (KAYAK), Tripadvisor, Travelzoo, etc across Spain, Germany, UK, USA, Mexico and more Prior to this, Matthias has worked for nonstopConsulting, Hotelopia, EM Publicidad and IP Deutschland Vincent?

8. John Kimbell Co-founded Navigate Digital in July 2007 - a full service digital media agency, that provides clients with bespoke, innovative and cost efficient digital media solutions An established media professional with experience in both on and offline media Specialities include: Media Planning & Buying, Performance Marketing, Paid Search, Social Media, Brand Activation and Consultancy Prior to Navigate, John worked for UM, Saatchi & Saatchi and Brann Worldwide Vincent?

9. Mark Torrance Runs the science and engineering groups at Rocket Fuel responsible for modelling and data visualisation for our analyst users and external customers He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship on the newly emerging World Wide Web He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet. His startup was one of the first and largest customers of the DoubleClick ad network Vincent?

10. THANK YOU!