1. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   2005 Executive Council Input Director of Publicity and Media Submitted by Josh McNeil and Ann S. Waterman August 21-22, 2005 The Westin Horton Plaza San Diego, CA

2. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   Part I: Report from Josh McNeil

3. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 20063 Publicity and Media From Josh McNeil: Accomplishments for SY 2005 –Maintained Recent Changes page to document all Web changes –Provided news items on Society’s Web site: 23 rd ISSC newsletters and announcements Bob Sweginnis obituary System Safety Society elections –Archived 22 nd ISSC as a past Conference –Created space for 24 th ISSC Albuquerque –Updated archive for past eJSS and moved eJSS issue Vol. 39 No. 3 from ASWaterman site to Society’s site –Deleted Hive as a posting service due to spammers. Have not found a suitable replacement. –Updated current, future and related Conferences pages

4. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 20064 Publicity and Media Accomplishments for Society Year 2005 (cont’d) –Updated job descriptions for various Officers and Directors [on Web] –Updated links page to include various safety standards, including draft MIL-STD-882E –Updated Corporate Members page with logos for new Corporate members –Added EC minutes for 2004 EC and 2003 & 2004 Society Annual reports –Restored entire Web site from archive (4/01/05) All files in the Society’s Web folder were deleted some time over the weekend of March 26 th Chapter pages and other folders were not affected

5. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 20065 Status of current activities and initiatives as of June 30, 2005: –Membership database Purchased SSL certificate Need to develop database ANN’S NOTE: Please confirm that people want this. Concerns: security, privacy and permissions. –22 nd ISSC past Conference page Created past Conference page Need to upload Conference Program and presentations ANN’S NOTE: Please confirm that people want their presentations on the Web. Concerns: permissions; security and copyright issues. –Goal: Publish color Corporate & Member brochure Some text drafted Need to finalize into brochure format Need to distribute to Chapters and post on Web ANN’S NOTE: Done in July. –Distribute Publicity materials for Chapters Membership Drive presentation completed Need to distribute to Chapters and post on Web ANN’S NOTE: Needs edit first. Need to write Promotion form letter for local events Publicity and Media

6. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 20066 Issues that need to be addressed, as of June 30, 2005: –Find a suitable replacement posting service for Hive –Promote JSS more, including university libraries –Publish color Corporate & Member brochure ANN’S NOTE: Interim version done and posted 7-05. See later note. –Distribute Publicity materials for Chapters Membership Drive presentation/brochure Promotion form letter for local events Publicity and Media

7. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   Part II: Report from Ann S. Waterman

8. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 20068 Publicity and Media I.New accomplishments since 7-1-05, Web site: –Substantial Web site overhaul, including updated content, revision for grammar/style/readability/ usability, plus resolution of site “identity crisis” –Enhanced security and convenience, and removed some annoying features: Improved the “Web safety” margin: encoded email addresses, removed mail-to’s (except where requested) Stopped “surprise downloads”; made it clear which is which Made text more inviting Solved mystery as to why database and scripting functions weren’t working –Will implement “fix” after Conference

9. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 20069 Publicity and Media I.New accomplishments since 7-1-05, Web site, cont’d: –Assisted some chapters in creating chapter Web sites –Clarified Chapters page and made links more obvious –Resolved some implementation issues with Hiwaaynet –Performed the usual updates (corp. member logos, news, etc.) –Tracked site revisions (but out of public eye)

10. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 200610 Publicity and Media I.Plans for Web site: Add Web features that members and other officers/directors want Implement Society email addresses E.g., membership@system-safety.org would attract a lot more inquiries than syssafe@ns.gemlink.com; conferencereg@system-safety.org (would last from Conference to Conference); journal@system-safety.org We are entitled to 80 email addresses now Create replacement for The Hive (e.g., PHPnews) Further enhance site security Make complete off-site backup (in progress)

11. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 200611 Publicity and Media II.New accomplishments since 7-1-05, Publicity: Created updated color brochure; made available for download from Web site John notified EC by email Meantime, working on “designer” version –Drafted PR form; distribute today (please fill it out) Almost everyone here has news to publicize Election to office Conference news Chapter meetings –Published and linked in a new issue of eJSS –Negotiated print bids; can now add full-color cover to print edition JSS at no extra cost

12. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 200612 Publicity and Media II.Plans, Publicity: Public Relations — Has always been the forgotten item on the duty list: Create coordinated PR campaign, including established media contacts with related publications (e.g., Professional Safety, Safety-Critical Systems Club newsletter) Ad swaps — not just for Conference Create ads for the Society itself Article swaps, including corporate publications Send out general press releases at least quarterly Consider direct mail campaign, perhaps with free issues of JSS

13. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 200613 Publicity and Media II.Plans, Marketing (it’s a part of Publicity): Create consistent “look and feel” for the Society, and a Corporate Identity standard for logos, formats, terminology Create style guide for entire Society, available on Web For example, the above logo does not conform Make graphics and logo files easily locatable on Web, and understandable Include templates for letterhead, meeting minutes, press releases, presentations Make it mandatory Develop a coordinated marketing plan (always on duty list, but never done) Attract new members and Corporate Members

14. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 200614 Publicity and Media Issues: –Another identity crisis: What should JSS be for us? (Membership vehicle? Scientific journal? News vehicle?) Should JSS be in the business of influencing elections? Is it still the best and most timely means of communication for things like that? –Is eJSS a good investment? –How much information should be available on the Web? Copyright issues Privacy, consent and legal issues –Controlling the organization of the Web site

15. SYSTEM SAFETY SOCIETY Professionals Dedicated to the Safety of Systems, Products & Services Organized 1962 Incorporated 1973   August 200615 Publicity and Media Issues, cont.: –Does the EC still want: Members-only area (if so, with what level and type of access) On-line registration and membership dues payment E-commerce (first, check non-profit status vs. right to sell merchandise) –All can be done; will require outside vendor to implement