1. Consumer Health

2. I. Consumer A person who buys or uses products or servicesA person who buys or uses products or services

3. II. Consumerism The practice of making well-informed purchases.The practice of making well-informed purchases.

4. III. Advertising A form of selling in which individuals are informed of products and servicesA form of selling in which individuals are informed of products and services

5. IV. Advertisement A paid announcement.A paid announcement.

6. V. Commercial An advertisement on television or radio.An advertisement on television or radio.

7. VII. Media Various forms of mass communication such as television, radio, magazines, and newspapers.Various forms of mass communication such as television, radio, magazines, and newspapers.

8. VIII. Bandwagon Appeal - Everyone else has it, so should you. IX. Brand Loyalty Appeal - A particular brand is better, and to get anything else would be cheating yourself. X. False Image Appeal - Using a certain product will give a certain impression.

9. XI. Glittering Generality Appeal - Benefits of the product are greatly exaggerated. XII. Humor Appeal - Use of a humorous slogan, jingle, or cartoon to keep the consumer’s attention. XIII.Progress Appeal – New and improved.

10. XIV. Reward Appeal - Special gift or reward for purchasing the product. XV. Scientific Evidence Appeal – Results of surveys or lab tests to provide confidence. lab tests to provide confidence. XVI. Snob Appeal – Convinces people that they are worthy of a product or service because it is the best. XVII. Testimony Appeal – Promotion by a well-known person.