2. Lessons Learned October 27, 2011 Paycloud launched and since then the number of merchants has nearly quadrupled from the beta’s success in Chicago, IL With agents across the country talking about Paycloud with their clients and prospects we’ve learned a great deal about how to successfully sell Paycloud, and would like to share those lessons with you

3. Top Lessons Learned Top Lessons learned: How to foot canvas What to say Who to sell to How to close After sales steps

4. How to Foot Canvas Foot canvasing is an effective way to sell Paycloud because it’s a difficult product to describe and easier to show For best results, canvass between 11AM and 6PM and in teams of two Decision makers are not always in their store, so be prepared to leave your card and marketing materials, but always get their names, numbers, emails and best way to reach them

5. Who to Sell to It may be difficult to sell to merchants selling very high-end or low-end quality products Don’t shy away from industries with infrequent customers, they may want to use Paycloud to push informational offers rather than using expensive deals of the day, or may know who would be a good fit

6. What to Say Lead in with “Mobile Rewards Program” or “Paycloud’s a way to push consumers announcements, deals and offers”-speak their language Don’t say loyalty, merchants don’t understand, instead say rewards Give real examples to clarify what Paycloud can do, for example share that you can store their punch cards in a customer’s smartphone Offer examples of offers and messages they may want to share on Paycloud

7. How to Close Assuming the sale is most successful. Have one team member share your Paycloud pitch, while the other starts filling out the Paycloud Setup Form and Terms and Conditions. Share that you’re signing up their neighbors and want them on the map, too Mention other merchants on Paycloud, how you helped them, offers they chose and why they said yes Have marketing collateral and press clipping available and if they want to research Paycloud, setup a specific follow-up time and date

8. After the Sale Steps Ask for a time their available to follow-up regarding artwork and what offer they’d like to start with Ask for referrals whether they say yes or no Send in paperwork immediately to get their dot on the network as soon as possible Cloverleaf all appointments sharing that you just spoke with their neighbor about Paycloud

9. All resources can be found at: http://sparkbase.com/resources