1. Professor Michael J. Losacco CIS 1150 – Introduction to Computer Information Systems Presentations Chapter 3

2. Chapter3P 2/14 Overview Describe Benefits of Presentations Define Structure Define Simplicity & Clarity Explain Legibility Define Balance & Maximization Explain Color Use

3. Chapter3P 3/14 Benefits Audience Enhanced Interest "Listeners" Listen Between 25% - 50% Confidence in Presenter Assists Difficult Concepts Helps Improve Recall Short-term Memory Holds Only 5 to 7 Points Remember 10% Heard vs 50% Read

4. Chapter3P 4/14 Benefits Presenter Influence Decisions Favorably Perceived Increased Interaction Create Energy Flow

5. Chapter3P 5/14 Structure Attention-getting Opener Brief Overview of the Topic Describe the Problem Explain the Solution Action Steps Conclusion & Brief Summary

6. Chapter3P 6/14 Elements Combine Sensory Channels Left Brain Words, Sentences Right Brain Graphs, Charts, Symbols, Pictures

7. Chapter3P 7/14 Elements Simplicity Complement Oral White Space One Topic per Slide Clarity Know Audience Demographics Use of Jargon Content Over Appearance

8. Chapter3P 8/14 Elements Legibility Typeface Title v. Body Size Title v. Body Title Should Not Wrap Attributes Bold, Italic, Underline

9. Chapter3P 9/14 Elements Graphics Logo on Every Slide Just Because Balance Maximization 8 x 8 Rule Bullet Text Should Not Wrap

10. Chapter3P 10/14 Color Contrast Psychological Response Red Power, Warmth, Passion, Aggression, Danger Green Nature, Health, Good Luck, Jealousy Problems in Global Market Blue Trust, Conservative, Security, Order

11. Chapter3P 11/14 Color Psychological Response Yellow Optimism, Hope, Cowardice, Betrayal Sacred Color to Hindus Purple Spiritual, Mystery, Royalty, Arrogance Orange Energy, Balance, Warmth Signifies a Product is Inexpensive in the US

12. Chapter3P 12/14 Color Psychological Response Brown Earth, Reliability, Comfort, Endurance Successful Food Packaging in US Poor Sales in Columbia Gray Intellect, Future, Modest, Sadness, Decay

13. Chapter3P 13/14 Color Psychological ResponseWhite Purity, Cleanliness, Innocence, Death Signifies Marriage in the US Signifies Death in India, Other Eastern Cultures Black Death, Mystery, Fear, Unhappiness Packaging Power, Sexuality, Sophistication, Elegance

14. Chapter3P 14/14 Shape Psychological Response Rectangle Order, Logic, Containment Circle (Female) Connection, Community, Wholeness Warmth, Comfort, Sensuality, Love Triangle (Male) Energy, Power, Law, Science, Religion Strength, Aggression, Dynamic