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2. 1 Key figures 2008 Total revenues 14.6 billion Operating profit 2.6 billion Results after taxes 1.3 billion Staff 36.702 fte 25.073 fte excl. Getronics Business market Wireless 1.487 Fixed lines 1.581 Customer numbers (x 1.000) Consumer market Wireless 6.248 Fixed lines 3.444 Internet (ISP) 2.536 TV 775 KPN International E-Plus17.777 BASE 3.445 Mainly broadcast DTT

3. HBB? Hybrid as in –Leveling different bearers for optimal service delivery at lowest cost? Network offload –Wholesale the best return channel for broadcast service offerings? High quality CDN infrastructure –Delivering white labeled a interactive service complementing a broadcast service? High quality CDN plus encryption, subscription ….. –Synchronizing interactive services that are part of a broadcast delivery? Voting, subtitling certain language, multiple commentators at one life broadcast. –Dont understand we do… Fiber Fiber Fiber.. Fiber is the future, all will be fiber, single service, what is the problem… September 2008TV strategy2

4. What is TV for the customer ? Video on demand Missed programs Digital video recorder TV Channel packages Wifi DVB-H UMTS DVB-T IP-TV TAAS 70 % interactive 30 % lean back 50 % interactive 50 % lean back 10 % interactive 90 % lean back WEBTV FLASHTV I-TV Microsoft TV ACTVilla SAT TV MOB-TV ? Yesterday..…………………Tommorow………………..Future I-Player KPN is relatively new in TV but experiences in previous changes Technology enables User interface sells Tv as iconic user interfaceMedia on a new interface?

5. 4 : Operator perspective 1 Content (from partners)BroadbandOptions to view TV/Video (Examples) On PC On TV via PC On internet enabled TV On TV via streaming settop On TV via game console Improved quality and delivery of TV/ video content via internet Aangepaste slide Corp strategy Content can be watched on all kinds of internet/ IP streaming enabled devices Committed wholesale partner Content providersContent distributionContent Service providers

6. Operator perspective 2 vv v Passive User wants to consume Walled garden Limited number of service providers Over the top Large number of service providers Active User generated content - Prosumption - usage - Scheduled favorites Generate, share, zap, surf Personalisation and recommendation Research to select and enjoy Retro TV Quality TV Endless TV My TV - offering - 75%10% 5%10% One size fits all ! Changing consumer segmentation and trends

7. Business role discussion: Which role to play, What to do, whats in it for me? September 2008TV strategy6