1. Persuasive Essay Writing By Sam Nusbaum

2. Essentials An introduction paragraph thesis statement/3 overview points (in/after thesis) 3 body paragraphs A conclusion Credible sources for information

3. Introductory Paragraph Should contain general background info of the issue at hand that helps the reader get the big picture Should have 3 overview points (can be in/after thesis) or topics to be discussed in each body paragraph Should have a tie (last sentence) to help keep the essay flowing-to link to first overview point

4. Thesis statement Usually placed around end/middle of 1 st paragraph This should be your opinion or what you will be trying to persuade the reader to accept It should be debatable-people can have differing opinions on this Should be somewhat specific to allow for enough supportive ideas/arguments in the body Be sure to check weather the scope of your thesis is to broad or to narrow

5. Body Paragraphs Each must maintain focus on one supportive more general argument You should be able to provide 2 or 3 subtopics of support that’s specific and detailed within each body paragraph Lead up to or follow up with each supportive subtopic by providing quick background info to give a sense of what’s going on Find textual proof or evidence to back up and justify your claims-anything that contributes to your argument Use quotes that show a credible point of view and will give other perspectives on the topic Use personal background knowledge on the subject to help analyze evidence Don’t forget to consider both sides of the argument; if you include and debate opposing arguments- you’re showing a diplomatic standpoint (establishes your own credibility) and this shows the reader that you’ve already taken them into account

6. Body (continued)  Know your limits- don’t give a strong argumentative point and not back it up with a strong analysis or sufficient support; you should only use key points that you can generate ideas on and that you can expand on in your analysis  Try to use good transitions at the end of each body paragraph that help connect or relate to the next key argument in the upcoming paragraph

7. Conclusion This is where you help solidify your standpoint by compiling each of your 3 overview points; you should also refine and somewhat generalize your thesis into a bigger idea You can: comment on how the issue at hand changes over time; why it is important Predict how the issue will be in the future or how it will be affected Or include deeper, moral insight that may relate the issue to life in general

8. Sources for information 2 types of evidence/sources: -First hand research or your own personal knowledge on a subject eg. Interviews, experiments, surveys, or personal experience; anything you’ve conducted yourself -Second hand research or supplied textual information already given to you eg. Books, periodicals, and websites usually compiled by others All sources/research/evidence must be credible- reliable, accurate, and trustworthy

9. How to assess credibility To determine the credibility of a source/opinion, take into account: - The author- respected in their field of study, well known, cite their own sources for reference- if they do, you can check the accuracy of and support for what they’ve written - Time- is source recent, up-to-date (only matters with certain topics such as technology, events), some topics, ie. Historical events that happened a long time ago, have old but accurate information - Author’s purpose- consider the p.o.v. of the author- is it neutral or does it promote one view of the topic- it can be credible in both cases but don’t forget to include both sides of the argument - Audience- what type of audience is reading this, young, old, liberal, conservative; what do they value in terms of sources of info, Time magazine, The Economist, web site or encyclopedia, think about the background of the audience - Internet Sources- always be careful, look for author of cite, is it an institution, government department, university; Google, Wikipedia allows anybody to add/change content regardless of the validity of the info

10. The Art of Persuasion To win an argument or persuade the reader to accept/take your standpoint, all you need to do is gather evidence and analyze it to justify your argument; the only hard part is choosing which case to support (which can also be very easy) To win an argument or persuade the reader to accept/take your standpoint, all you need to do is gather evidence and analyze it to justify your argument; the only hard part is choosing which case to support (which can also be very easy) To persuade your reader use the 3 rhetorical strategies: Ethos, Pathos, and Logos To persuade your reader use the 3 rhetorical strategies: Ethos, Pathos, and Logos Master of public speaking

11. Ethos (ethics) This form of persuasion is based on the ethical appeal of the writer (you) toward the audience Establish good character, credibility, and reliability as a writer through: -citing legitimate sources -state possible opposing arguments -address both sides of argument (acknowledge common values/beliefs) -use proper organization in your essay; proofread your essay-no grammar mistakes- might question your intelligence as a writer reliableunreliable

12. Pathos (emotion) Appeals to an audience’s moral values and emotional sensibilitiesAppeals to an audience’s moral values and emotional sensibilities Don’t use this incorrectly by misrepresenting the topic, using fear to persuade people, or to distract the audience from the real issues of debate (eg. politicians use in this way- demagogue)Don’t use this incorrectly by misrepresenting the topic, using fear to persuade people, or to distract the audience from the real issues of debate (eg. politicians use in this way- demagogue) Can be used by showing reality- things as they really are, the truth (eg. show downside of reality to appeal to audiences’ sympathy)- one specific case can be more convincing than a general statisticCan be used by showing reality- things as they really are, the truth (eg. show downside of reality to appeal to audiences’ sympathy)- one specific case can be more convincing than a general statistic

13. Logos (logic and reason)  Appeal to the audiences’ natural, rational form of thinking- making sense through reasonable facts/evidence and logically inferring based on that evidence  Build this type of argument by using: -Statistics/data -Examples -Facts -Specific reasons -Drawing conclusions -Providing evidence

14. Block Format May 26, 2009 Name of person you’re writing to Their street address Their Province/state, zip code Dear Mr./Mrs.…., 5 paragraphs of writing Sincerely, your name Your street address province,/state, zip code