1. Prevention Through #SocialMedia! How to Effectively use Social Media for Prevention Efforts

2. Presenters Fred Dobry, Sigma Nu Tracy Maxwell, HazingPrevention.Org Cherie Michaud, HazingPrevention.Org

3. #HazingChatAFA 3 Questions 1.Why do you use social media? 2.What educational purposes can you get out of Twitter? 3.What do you want to gain from this presentation? #TWEETAWAY

4. Education Through Social Media What does the research tell us? INVOLVEMENT/ENGAGEMENT Requires both physical and psychological energy Occurs along a continuum Has both qualitative and quantitative features Development is proportional to quantity and quality of engagement Educational effectiveness is related to capacity to increase involvement Theory of Student Involvement Student Success in College – Engagement (Alexander Astin, 1984) (George Kuh, et al, 2005)

5. Education Through Social Media What does the research tell us? TWO STUDIES Junco, R., Heiberger, G., & Loken, E. (2011). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. Heiberger, G., & Harper, R. (2008). Have You Facebooked Astin Lately? Using Technology to Increase Student Involvement. New Directions for Student Services, 19-35.

8. Google Search “Twitter and Education” Yielded more than 7 million results. Some of the best sites included on the handout we will email to you. There are numerous ways to engage students about hazing using social media. Be creative and empower them to develop their own campaigns.

9. Uses in Prevention Crowdsourcing responses Promoting thought Providing answers Increasing awareness

10. Recent Social Media Campaigns

13. #40Answers Origin/What/Why/Results Interesting responses from past years Learning moments

14. #40Answers Interesting Responses “It used to be much worse.” Great! Somebody else has led the way by starting change, now finish the job and live up to your values. @BuildingHeroes That logic is similar to telling the cop that pulled you over for 70 in a 55, “I was going 90 a half mile ago.” @deltachihq

15. #40Answers Interesting Responses “They have to earn their membership in the group/team.” Organization members earn membership by living up to commitments not by surviving hazing! @NovakTalks Why don’t they ‘earn’ it be showing leadership, academic achievement, and acts of service. @KatharinePaige

16. #40Answers Interesting Responses “No organization is greater than its weakest link. Hazing shows each member that he/she is no better than the group.” We WANT members who are better than the group to allow our org to improve and thrive in the future. @PhiMuFraternity Hazing CREATES weak links (e.g. resentment, apathy, spite) that would not have existed otherwise. @ZTAFraternity

17. #40Answers Interesting Responses “Everyone before us had to do it.” Be the change leader and treat others the way you want to be treated, not how you were treated. @NPCWomen People before us didn’t have smart phones. Are you giving up yours? @tfec

18. #40Answers Interesting Responses “Hazing made me a better person.” Imagine what you could have been without it. @GreeksRISE Service to humanity, intellectual advancement, and dedication to fellow team members make us better people. NOT hazing. @Kpezzella

19. #40Answers Learning Moments Conversation ends when campaign ends Does not engage proponents of hazing Too little participation from non-Greek entities/individuals Relevance as an annual campaign Will we run out of creative responses? How do we change it up?

20. #40Answers Learning Moments How do you keep the hazing prevention conversation going year-round in your community?

21. #40Answers Learning Moments Conversation ends when campaign ends Does not engage proponents of hazing Too little participation from non-Greek entities/individuals Relevance as an annual campaign

22. #40Answers Learning Moments How do you bring the proponents of hazing in your community to the table so you can have a healthy conversation about their views?

23. #40Answers Learning Moments Conversation ends when campaign ends Does not engage proponents of hazing Too little participation from non-Greek entities/individuals Relevance as an annual campaign

24. #40Answers Learning Moments How do you engage the non-Greek constituents in the hazing prevention conversation?

25. #40Answers Learning Moments Conversation ends when campaign ends Does not engage proponents of hazing Too little participation from non-Greek entities/individuals Relevance as an annual campaign

26. #40Answers Learning Moments How do you keep your prevention efforts relevant?

27. #HazingChat Origin/What/Why/Results Achievements Missed Opportunities

28. #HazingChat New Goals for #HazingChat 2013

29. Other forms of Social Media Define Your Audience What form of communication does your campus use? Do Your Research Each social media site is different Educational Conversations Turn the everyday conversations into meaningful ones

30. Other forms of Social Media Utilize Facebook year round Spotlight a student leader in your community and get a quote on how they prevent hazing.

31. Other forms of Social Media Create a Twitter Account for your Organization or campus Like Drexel

32. Other forms of Social Media Use Pinterest by posting stories or articles are great examples of hazing prevention

33. Other forms of Social Media Use YouTube to show how your campus pledges to prevent hazing

34. Other forms of Social Media Use blog website like Blogger or Tumblr to track your campuses/students progress on hazing prevention

35. Other forms of Social Media Use Instigram to take photos of events on your campus about hazing prevention Turn these #Hazing Photos in #PreventHazing

36. Other forms of Social Media Use Change.Org to get other groups to prevent hazing

37. Taking It Home 1.Define your objectives 2.Define your audience 3.Where is your audience? 4.Grassroots approach 5.Assess

38. Questions?

39. Fred Dobry- fred.dobry@sigmanu.org Tracy Maxwell- maxwell@hazingprevention.org Cherie Michaud- hpo.intern@gmail.com Contacts HazingPrevention.Org www.youtube.com/user/PreventHazing @preventhazingwww.youtube.com/user/PreventHazing FOLLOW US!