1. DEPARTMENT OF PERSONNEL Best Practices for the 21 st Century DEPARTMENT OF PERSONNEL

2. INTRODUCTION ATTENDEES PURPOSE AND WHY

3. DEPARTMENT OF PERSONNEL Auxiliarys Future Average Auxiliarist is 57.7 years old (on going P demographic study) An ideal target group would be 35-45 whom have a more stable job and personal life. At one time there were considerations about the future impact on auxiliary capabilities but this has changed now that we are recruiting more and more younger people. But we cannot be complacent. Pool of volunteers decreasing across the country Impacting all volunteer organizations Impacting all volunteer organizations More competition for the same people More competition for the same people Fewer members to perform many of the auxiliarys missions Fewer members to perform many of the auxiliarys missions Slowing economy Job concerns limit volunteerism Job concerns limit volunteerism Answer the question – why join us?

4. DEPARTMENT OF PERSONNEL We need to Target Recruitment to provide appeal to different age groups with different needs to serve the Auxiliary now. 20s 30s 40s 50s 60s

5. DEPARTMENT OF PERSONNEL Tried & True Recruiting Practices Booths at Various PA Events Boat Shows Hunting, Fishing and Gun Shows Town Fairs and Festivals Publications Articles/Classifieds Public Education Classes VSCs, Program Visitation and MDAs Patrols and Operational Missions Word of mouth, Friends and Family Public service announcements/radio/TV Every Contact is a Potential Recruitment

6. DEPARTMENT OF PERSONNEL Are we Maximizing the Tried and True Methods ? Communication Education Out Reach

7. DEPARTMENT OF PERSONNELCommunication Work with PA officer to Get The Word Out Every avenue we can talk up the Auxiliary i.e. who we are and what we do is firm communication through public awareness Through publications, web, search engines, and social media methods which is common practice today where younger prospective members may be impacted Advertise in locally Sponsored Community Events Schools Parks Schools Festivals Have a Open House

8. DEPARTMENT OF PERSONNEL Communication (cont.) Work with VE/PV/PE/PB Officers Include hand outs at every event, PA, PE, VE and have package contact info about joining. Include a little blurb about the local flotilla. Are we talking up what diverse talents we are looking for and what the new member can bring to the table? Is your flotilla/division on social media sites? A member should have a business card with contact information (email, website)

9. DEPARTMENT OF PERSONNELEducation Work together at PE functions and offer a recruiting session – before – returning after lunch and at end. Make it brief ! Use enrollment forms & personally invite students to a flotilla meeting, dont wait for them to reach out to you. Teach boating safety at: Elementary Schools High Schools Colleges At Marinas to young children Significant others Use every PE event as a way to talk up the auxiliary If a young adult class, have them bring info back to parents

10. DEPARTMENT OF PERSONNEL Education (cont.) Offer One session training to the public By publicizing PE classes, you are publicizing the Auxiliary Do you have younger members teaching? This is what the public sees Have both younger and mature members teaching

11. DEPARTMENT OF PERSONNEL OUT REACH Why do Members Join? Gain Boating Knowledge and Experience Be part of a the Coast Guard/Military experience as a Volunteer A opportunity to offer ones Jobs experience for a worthy volunteer cause Assisting/Helping Others Give Back to the Community/Country/9-11 Make Friends Have Fun, Fellowship Are these still true today?

12. DEPARTMENT OF PERSONNEL Out Reach (cont.) What Benefits do the Auxiliary offer? Are you prepared for this information release? Armed forces vacation club The pride we have to be a part of the US Coast Guard, working side by side CG and fellow auxiliarists, the training the Auxiliary offers not to mention C Schools. The wearing of the CG uniform Purchases at any CG exchange/License Plate Shop Auxiliary and Associated Vendors Fellowship with over 30,000 members worldwide

13. DEPARTMENT OF PERSONNEL SOME CURRENT MEASURES TAKEN MEMBERSHIP SURVEY WITH 5770 RESPONSES HELPED SHAPE SOME IDEAS FOR RECRUITING AUX CHEF PROGRAM ROLLED OUT NATIONALLY NATIONAL WEB JOIN THE AUXILIARY WITH LINKS ON ALL DEPARTMENTS WEBSITES and PERSONNEL DEPT. WEBSITE TOOLS FOR RECRUITMENT, NEW RECRUITMENT # 5029 CD and ONLINE NEW MEMBER TEST LEADS SENT TO DISTRICT DSO-PS OFFICERS DAILY AND TRACKED WORKING WITH GOLD SIDE TO BETTER EDUCATE BOOT CAMP GRADUATES, ACADEMY AND OCS GOLD SIDE AUXILIARY PUBLIC AFFAIRS DISEMINATING AUXILIARY AWARENESS NATIONWIDE

14. DEPARTMENT OF PERSONNEL [par-uh-dahym, -dim] noun – Definition - One that serves as a model or pattern. perfect specimen, prime example, prototype, standard, model New Paradigms in volunteering are based on the rapidly changing society we live in. Societal changes in work patterns and the diversity of our society are changing the manner and reasons why people volunteer.

15. DEPARTMENT OF PERSONNEL Targeted Recruiting Method Targeted Recruiting is the process of consciously planning a campaign the result of which is the delivery of your recruiting message to a small audience. Targeted Recruiting is a desirable method when the job for which you are attempting to recruit requires some special skills or some characteristics that are not commonly found.

16. DEPARTMENT OF PERSONNEL Understanding Why People Volunteer Traditional Volunteering –The most common form characterized by activities that are concrete and predictable. Most of our volunteers meet this criteria. Entrepreneurial Volunteering- Folks that want to volunteer to do their programs their own way. These volunteers find whats not working and move to fix it their own way.

17. DEPARTMENT OF PERSONNEL Social Change Volunteering- This volunteer type is one who desires a part in an organization to effect change. The type change can be from moderate to radical depending on the individual volunteer. Serendipitous Volunteering- The serendipitous volunteer is one who wanders into the organization looking to do something to assist in a cause or task. This type of volunteer works sporadically and at their own pace and schedule. Understanding Why People Volunteer

18. DEPARTMENT OF PERSONNEL New Methods- The Information Age Internet- A great communication tool helping to make the public more aware of the Auxiliary and what we are about offering a virtual audience of thousands, if not millions Social Networking sites- Facebook, Twitter, Linked-in, Flicker, Blogs, and Volunteer Portals our PA Dept is testing such as VolunteerMatch, AllForGood, Serve.gov. These and others linked back to our Auxiliary National Website gives us the exposure needed for our new 21 st Century Recruitment Effort. Opportunity to Involve Younger Members

19. DEPARTMENT OF PERSONNEL SOCIAL NETWORKING SITES- FACEBOOK We have a new Auxiliary Facebook page it is located at http://facebook.com/uscgauxiliary This is the new Official AUX Facebook page, which currently has around 1000 members, with more added each day. 44% of visitors are under 44 years old which meets the demographic we are attempting to reach

20. DEPARTMENT OF PERSONNEL SOCIAL NETWORKING SITES-TWITTER http://twitter.com/uscgaux Our Twitter account has over 600 followers on a constant basis, again, with more added each day. We are publishing multiple post each day, as well as fielding direct questions from users and fans. Social networking is the wave of the future. Communicating through these sites is an instantaneous way to get the Auxiliarys message out.

21. DEPARTMENT OF PERSONNEL SOCIAL NETWORKING SITES-FLICKR http://flickr.com/photos/uscgaux The Auxiliary Flickr page has auxiliary and CG photos which may be picked up by search engines such as google Again, more Auxiliary exposure which can help toward recruitment

22. DEPARTMENT OF PERSONNEL What do we offer younger members Opportunity to help others Learn more about boating Networking? Help their careers (school and professional) Add to their resume (being part of the USCGAux) Experience working with others Talk up auxiliary to other young people A chance to for some wanting to join the CG and see what it is like B4 hand What Is In It for Me??

23. DEPARTMENT OF PERSONNEL In recruiting its plan, plan, plan Who?, what?, where?…is the target Always prepare the recruiting presentation, never wing it. Never appear disorganized or ill-prepared Dont make promises that cannot be kept

24. DEPARTMENT OF PERSONNEL Recruiting Basics Recruiting is a contact sport Recruiting requires skill and knowledge Recruiting requires well-organized plans We must know our prospect

25. DEPARTMENT OF PERSONNEL Jobs 4 EVERYONE - All ages!!! As a boater – Crew or Coxswain Computer and Information Technology oriented individuals As a retiree -Share your life learned lessons Veterans - re-serve/experiences applied from military Tradesman -carpenter, electrician, or plumber – Apply your Teacher – Public Education or Member Training Communicator – Radio COMMS or our Watch Stander Program Social Media/Advertisement - Public Affairs, Recruitment, or Program Visitor HR person/sales person – Personnel Services/Recruitment accountant – Finance or Material Services writer – Publications EMT, Fire fighter or Police officer – use your skills to enhance our various programs

26. DEPARTMENT OF PERSONNEL The Best Recruiting Tool - A Satisfied Auxiliarist Proud and Happy Auxiliarists are great recruiters A well run and active flotilla breeds happy members Active and Engaged Auxiliarists recommend the Auxiliary. Active steps on Flotilla/Division/District Level is the key to making recruiting work! Retention Promotes Recruitment

27. DEPARTMENT OF PERSONNEL Everyone is on the P team What we say! (We must be Excited … The CG Auxiliary is a fast paced organization that does good work and its great to be part of it!) How we present ourselves! (appearance) How we say it! (enthusiasm) And then the follow through which is so important until paperwork is finished and afterwards.

28. DEPARTMENT OF PERSONNEL BOTTOM LINE All Departments are working together diligently to enhance Recruitment efforts. Please visit each National website and subscribe to the departments email list(s). We must be proactive !!!!! Everyone's input is helpful and that is how we can work together to be proactive. Following some simple tools and ideas that we have just presented will help make your Best Practices toward Recruitment work for you in the 21 st Century. Our National P site offers the tools you need with our Uniform, Resource, Diversity, Recruitment, Retention and Development Divisions. Visit and Navigate through the P website. It is found at - http://www.auxpdept.org/ Thank you all for your attention – questions?