1. Digital Agenda for Europe: Reality or Still Challenge September 20 th, 2012 Sofia/Bulgaria

2. Free WiFi: What have changed recently? 1. The number of mobile WiFi devices increases dramatically 2. The on line content, business, education and entertainment system What does it mean if available: 1. Individuals, families and businesses can use internet in a collaborative fashion that radically reduce waste of time and cut costs for all. 2. Such internet access will promote economic mobility, political empowerment, freedom of information and will bust global network social impact.

3. Free WiFi business models: Crowdsourced WiFi:  FON (BT): over then 5 million spots - http://www.btfon.com/http://www.btfon.com/  Boingo: over than 500000 spots - http://www.boingo.com/http://www.boingo.com/  Free-HotSpot: 5000 locations in 21 EU countries - http://www.free- hotspot.com/http://www.free- hotspot.com/  KeyWiFi – completely WEB based platform - http://www.keywifi.com/http://www.keywifi.com/  Israeli incumbent BEZEQ with its 850000 customer with WiFi routers

4. Contacts: Bulgarian ICT Cluster Sofia 1784, Business Innovation Center “IZOT” Office 290, floor 2 phone: +359 2 489-97-44 e-mail: office@ictcluster.bgoffice@ictcluster.bg www.ictcluster.bg