1. Moisés Navarro Director, Strategy & Services, Global Cloud Services Telefónica, S.A. Cloud computing: what does it mean for Europe? 1 st. Digital Agenda Assembly June 17, 2011Brussels

2. The importance of cloud computing for Europe

3. The money around cloud

4. Another perspective for the money around cloud: true innovation!

5. The challenge for the EU: pragmatism

7. Telefónica position around cloud (2011) People centric business platforms desktop platforms personal tools SaaS (~20apps) App#1 App#N Productivity Industry solutions

8. Telefónica position around cloud (2011) Wide & Global approach America’s Global Cloud Center in Miami Europe’s Global Cloud Center in Madrid Satellite Cloud Centers (planned)