1. O rnamental F ish C ertification P rograms (OFCP)

2. New England Aquarium Ex-situ threats to the ornamental Fishery  Increasing regulations could cause significant complications for the industry OIE

3. New England Aquarium  Multinational retail chains disfavor wild- caught ornamental fish  Increasing regulations could cause significant complications for the industry Ex-situ threats to the ornamental fishery

4. New England Aquarium  Farmed fish could replace wild-caught fish  Retail chains disfavor wild-caught ornamental fish  Increasing regulations could cause significant complications for the industry Ex-situ threats to the ornamental fishery

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9. New England Aquarium Certification Identifies products that meet established standards and specifications  Standards are established to measure a product and trade practices  Data can be:  Quantitative (e.g. – quality increase and mortality decrease)  Qualitative (e.g. -mortality should be less than 3%)  Examples  Marine Aquarium Council  Fair Trade Coffee

10. New England Aquarium Eco-label  A certification program that strives to meet an environmental benefit  Examples  Marine Stewardship Council  Forestry Stewardship Council

11. New England Aquarium From reef... International Certification for Quality and Sustainability of Marine Ornamentals … to retail

12. New England Aquarium Critical elements of certification  Identifiable goals and outcomes  Addresses as many stakeholder concerns as is practical and necessary (no more)  Method of verification  Qualitative vs. quantitative  Independence  3 rd party certification

13. New England Aquarium Elements of an OFCP  Industry standards and best handling practices  Tracibility: Connecting consumers to producers  Value adding and strategic marketing thorough certification  Industry sectors  Harvest  Export  (Import)  (Retail sale)

14. New England Aquarium Potential benefits for the S.A. Aquarium industry  Competition from aquaculture  Negative public perception  Increasing regulations  Market demand challenges

15. New England Aquarium Potential benefits for the S.A. Aquarium industry  Competition from aquaculture  Eco-labeIling  Negative public perception  Aquarium fish from managed fisheries are the environmentally appropriate choice  Increasing regulations  Transparency and compliancy  Market demand challenges  Focused to address current and pending threats and opportunities

16. New England Aquarium How to develop an OFCP  Assess issues critical to stakeholders  Promote demand for certified ornamental fishery products  Draft “Industry Standards and Practices”  Independent, neutral party  Develop auditing scheme  3 rd party auditing  Implement

17. New England Aquarium Industry Standards Fisher’s Association International NGOs International Regulators Regional NGOs & communities Academic Community Importer’s Associations Environmental Regulators IBAMA Ministry of Agriculture Exporter’s Association Consumers Retailers Animal Rights Orgs. International Trade Groups Fiscalization Receita Federal Airlines

18. New England Aquarium Partnerships  NGO  Neutral party  Technically specialized research and conservation departments  Relevant experience  Technical: Aquatic veterinary, disease screening, stress mitigation, quality control  Advisory: working with industry to support environmentally friendly wild food fisheries and aquaculture products  established certification programs  working with SA ornamental industry for more than 10 years  Direct access to markets

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20. New England Aquarium Project Piaba Research funding: CNPq, ACEPOAM, FAO, OFI, Private Foundations and individuals, Vancouver Aquarium Society, Newport Aquarium, Boston Aquarium Society, Northeast Council of Aquarium Societies, Thermo Orion, Inc., Collaborations with public Institutions and Aquaria: AZA "Conservation Action Partners:Brazil" NEAq - Boston (research agreement) NAIB - Baltimore (research agreement) ZSL - London (agreement in the works) Industry support: OFI (funding and promotion) Tetra (supplies donation) OATA ( promotion and information sharing)

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