1. Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Choose the Channel 8.1 Global Channels of Distribution 8.2 Sports Distribution 8.3 Entertainment Distribution 8.4 Technology and Distribution Media 8

2. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 2 Lesson 8.1 Global Channels of Distribution Goals Explain the importance of sports and entertainment distribution. List and describe distribution channels for sports and entertainment.

3. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 3 Terms free enterprise amphitheaters venue mass media platforms

4. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 4 GET IT THERE distribution involves the transportation and dissemination of a product or service

5. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 5 Economics of Distribution free enterprise an economic system that allows the unregulated supply and demand of products to drive the economy Consumers and sellers are able to make decisions

6. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 6 Global Challenges-Barriers to Trade Many countries discourage films produced in other countries from entering easily into their own countries. restrictions tariffs

7. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 7 demand for foreign-produced entertainment is low In other words we are able to get films, movies etc from other countries with no tariffs, taxes etc. The U.S. has no formal barriers to the import of audiovisual entertainment.

8. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 8 THE CHANNELS two major channels of distribution live media

9. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 9 Live Events amphitheaters oval-shaped outdoor theaters with tiered seating around a central staging area venue the facility where an event is held

10. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 10 Via Media mass media the means of distributing the event to a large volume of people (the masses) provides massive marketing opportunities

11. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 11 is unique requires inexpensive equipment readily available where other media is unavailable Television over 110.6 million U.S. households own at least one television male viewers between the ages of 18 and 49 are the target audience of most televised sporting events sponsors’ advertising is geared to the target audience Radio

12. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 12 has sent shock waves through the major traditional media As Internet technology improves, creative ideas emerge for its use to enhance and complement the older channels of distribution. The Internet

13. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 13 Lesson 8.2 Sports Distribution Goals Discuss distribution and sponsorship of amateur sports and recreation. Discuss the distribution of college sports. Discuss the distribution of professional sports.

14. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 14 AMATUER SPORTS AND RECREATION amateur athlete unpaid plays for enjoyment and challenge

15. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 15 Fitness and Fun The recreation industry is driven by: health leisure time money

16. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 16 Facilities versus Wilderness A balance must be struck between the need for outdoor recreation and the need to preserve the environment.

17. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 17 Getting Access Participation in recreational sports is directly related to income. Title IX a 1972 amendment to federal education law prohibits discrimination against females in high school sports

18. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 18 COLLEGIATE SPORTS A winning college team has economic implications for its: school community region state

19. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 19 Football Rules The Bowl Championship Series (BCS) in 2006, participating teams received between $14.8 and $18.3 million sponsors pay for teams’ travel and participation expenses sponsors want a sell-out crowd and a large TV audience to maximize revenue

20. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 20 College Team Rankings High BCS ratings equate to big money determine which teams play in the national championships

21. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 21 What influences which games are distributed via national television?

22. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 22 PROFESSIONAL SPORTS In market driven economies, professional sports are distributed based on demand. In government controlled economies, distribution of sports is tightly controlled.

23. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 23 Worldwide Coverage The 2006 FIFA World Cup matches: had a combined audience of 32 billion people were broadcast in HDTV took three years to plan had more than 300 broadcast partners provided a disposable arena for 10,000 fans of the final games

24. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 24 Some countries with restrictive governments prohibit and/or censor the broadcast of games. Political Football

25. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 25 a combination of independent businesses formed to regulate production, pricing, and marketing of a product league agreement controls the marketing mix and governs the distribution of the games Special legislation exists to exempt professional sports teams from federal antitrust laws. cartel

26. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 26 In the U.S., demand for professional sports teams exceeds supply. Regions with a large potential customer base are considered favorable for the location of a team. subsidize to financially back a team often with public funds How Distribution is Decided

27. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 27 expansion fee the price that existing leagues’ owners set for the new owner of a franchise Corporations will pay high fees to get their name on a stadium. Through assorted media outlets, the NFL offers related coverage 24/7. It Takes Money

28. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 28 Lesson 8.3 Entertainment Distribution Goals Explain the distribution of movies. Discuss the changing formats of music distribution.

29. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 29 AT THE MOVIES Barcelona, Spain shows more than 80 movies daily.

30. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 30 The Big Screen Movies are made with the demographics of a particular audience in mind. movie preview the release of a movie to a limited number of theaters prior to its official release art-house movies outside the mainstream of popular subjects often made by independent filmmakers

31. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 31 Managing the Costs of Movies low-budget movies cost less than $250,000 to produce wide release national distribution of a movie to a thousand or more theaters concurrently

32. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 32 Watch It at Home Netflix opened a new channel of distribution for entertainment. online DVD rental mails movies to subscribers

33. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 33 List at least three ways that movies are distributed.

34. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 34 MAKING MUSIC Marketing the King The appeal of an icon offers a variety of opportunities to distribute music and related products globally.

35. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 35 From Vinyl to iPod digital files Music stored on a digital file can be played on personal computers or portable media players.

36. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 36 Jumping on the Bandwagon Producers of high-end electronic stereo systems jumped on the digital bandwagon.

37. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 37 enables iPods to be connected to speakers that project the music throughout a room docking station

38. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 38 What changes in music distribution did portable digital music players bring?

39. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 39 Lesson 8.4 Technology and Distribution Media Goals Describe the convergence of sports and entertainment media. Explain the changes brought about by digitalizing music.

40. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 40 Terms podcast vertical integration MP3

41. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 41 MEDIA MERGE The lines between the various information, communication, and entertainment media are becoming more and more blurred.

42. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 42 Cable Mania Initially, there were three TV networks. ABC NBC CBS

43. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 43 a way of distributing multimedia files over the Internet for playback on computers, iPods, cell phones, and other mobile devices podcast

44. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 44 Digital Delirium All television transmissions must convert from analog to digital format by February 2009. After analog transmissions stop, a set-top converter box will be required to use an analog TV.

45. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 45 Space-Based Radio Satellite radio systems have three components. satellites that orbit the earth ground stations that transmit signals to the satellites radio receivers that unscramble the signals for listeners

46. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 46 provides services on demand uninterrupted service from coast to coast satellite radio

47. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 47 Mega Distribution broadcast webs groups of related entertainment businesses that produce shows or provide services for other group members

48. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 48 when one company controls several different areas of the same industry vertical integration

49. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 49 seeks to create cross-promotional opportunities can market both advertising and entertainment to the world Disney is vertically integrated.

50. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 50 Name two advantages of satellite radio over traditional radio.

51. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 51 DIGITAL PLATFORMS From a business planning perspective, it is difficult for sports and entertainment distributors to keep up with technological changes.

52. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 52 The Internet Music Revolution file-sharing making files available for others to download piracy unauthorized copying

53. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 53 MP3 a digital audio encoding and compression format designed to greatly reduce the amount of data required to represent audio Lawsuits can be filed against computer owners who have a large collection of illegally obtained, copyright-protected materials.

54. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 54 a method to compress music and then decompress it in a way that does not noticeably affect the quality lossy

55. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 55 Why is there only a limited amount of music available in the MP3 format?

56. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 56 PERFORMANCE INDICATORS EVALUATED Understand the impact of hurricanes and the need for a guest safety plan. Realize the importance of explaining a preparedness plan to prospective hotel guests.

57. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 57 Explain all aspects of the multi-media presentation. If applicable, demonstrate teamwork that involves all members in the presentation. Design an effective multimedia presentation that outlines the dangers of hurricanes and explains the safety plan.

58. Sports and Entertainment Marketing © Thomson/South-Western Chapter 8 Slide 58 THINK CRITICALLY 1.Why does a multimedia presentation work well for this type of project? 2.Why is a multimedia presentation more effective than a printed document? 3.Why should the hotel invest money in this project? 4.How would this multimedia presentation be distributed to the intended customers?