1. Stand on Top of the Shoulder of Giant --- 2004, Year of Search!

2. Why Search Performance Critical? -- get the factget the fact How?

3. What are well known tricks? Title Keyword Description How these tricks have been addressed? What next?

4. Here comes more.. A right domain name Directory and file name Image name (including alt tag) Links (intra and inter) Contents and headline Internet languages

5. Good domain name vs. right domain name? A good domain name is perfect A right domain name is more important or more practical. Short vs. meaningful domain name

6. Directory and file names What are the differences they made? 01.html, 02.html…? /cat1/1.html, /cat2/2.html…? Other important things

7. Images name and alt tag 00002x.jpg? Why meaningful image names? Why meaningful alt tags?

8. Intra links vs. inter links Intra links, no ads fees needed --- get as more and meaningful intra links as possible since it is free How to increase inter links? --- start join online groups, post your message and attend the related forums today, everything counts.

9. Tree Structure Web Sites – Poor Navigation, Poor Search Performance

10. Well wired, still poor search performance, why?

11. The differences Beyond the Design If you see the differences, you win…

12. Internet language – the way people search Lowercase or upper case? Single or plural? “Juice maker” or “Juice extractor”? What keywords should you target?

13. Don’t get punished Stop cuckooing Remove hidden text Doorway pages? How can I trick?

14. The most important and easiest way Page title. Well wired “leaf” Pages. Rich your contents. Search Performance does not happen overnight. Search Performance is an ongoing effort.

15. The Key Relevancy