1. ILIAS Outreach Who do we want to reach? What do we need? Coordination Note: actually two outreach issues  ILIAS science, i.e. astroparticle physics  ILIAS itself

2. Who do we want to reach? Policymakers  politicians, research funding bodies, etc. Press  newspapers, magazines, TV… Public  members of the general public with interest in science School children and teachers  increase awareness of science in general and astroparticle physics in particular

3. ILIAS science vs ILIAS itself For general public and schools focus on science  though stressing European dimension For policymakers and scientific community do need to emphasise ILIAS proper  scientific benefits of coordination e.g. GEO technology for Advanced VIRGO, isotope bank and theory coordination for double beta decays, sharing of good practice and coordination of experiment approval for underground laboratories  world standing of European science

4. What do we need? For policymakers  high general visibility, in public media as well as scientific community  invite to open days, publicise politician-friendly issues such as links with local industry, try to develop personal contacts  this is probably something which is national rather than ILIAS-wide, not much ILIAS can do except supply resources

5. What do we need? For press:  invite to open days etc. (Boulby opening got wide and generally favourable (if baffled!) press coverage)  issue press releases  provide good resources (see STScI (HST) website for prime example)  develop personal contacts

6. What do we need? For public:  open days at the underground labs, cf. Gran Sasso  talks at local scientific societies (are amateur astronomical societies purely an Anglo-American phenomenon, or does Europe have them too?), science fairs, etc.  publicity material to hand out at same  a public-interest web site

7. What do we need? For schools:  material integrated into relevant national curriculum e.g. galaxy rotation curves as examples of circular motion, double beta decay as an unusual case of radioactivity, low background techniques as an illustration of radioactivity in the environment, etc. detailed material will be national not Europe-wide (different education systems, different languages), but basic resources could be shared  open days, visits, projects, etc.

8. What do we need? Web site for general public  some sites, e.g. Gran Sasso, already have this  really want “one-stop shop” covering all of ILIAS “PR” resources  brochures, posters, backdrops for stands at science fairs  props (interesting bits of equipment, scale models of labs or experiments, etc.)  “teachers’ packs” for educators

9. Examples Posters from Boulby opening day available at http://www.shef.ac.uk/physics/people/cartwright (A0 powerpoint) http://www.shef.ac.uk/physics/people/cartwright Posters from Gran Sasso open days ILIAS flyer from recent PR event On right: example of display stand from Access Displays Ltd

10. Coordination Resources: literature and displays  public web pages on ILIAS site  also press/PR resources including good pictures (with proper credit lines) we have to compete with the astronomers on this, and it’s tough – galaxies are much more photogenic than nuclei  make posters, flyers etc. generally available (probably electronically)  splash out on fancy display stand for high-prestige PR events?

11. Coordination Resources: physical objects (models and equipment)  very useful for high-prestige events such as national science fairs, big PR events, media  non-trivial to ship, so central repository less than sensible generally items will be most used in their country of origin: model of Boulby more likely to be wanted in UK than in Italy, for example, and vice versa for Gran Sasso  but useful to have list of available items, so that speakers/coordinators know what’s out there

12. Coordination Resources: education  What does your country’s education system cover regarding particle physics and astrophysics? need input here!  How can we integrate our science into this? can we offer resources that will be used by teachers and enjoyed by pupils (want to encourage their interest, not frighten them off!)  Is there scope for joint efforts? obvious language/curriculum issues, but maybe ideas and concepts can be shared

13. Coordination ILIAS dimension in open days and visits  already started: Boulby presence at last Gran Sasso open day (posters, people)  could have “virtual tours” of ILIAS partner sites via web?  should develop standard set of ILIAS literature covering both project and science (available in different languages)

14. Conclusion Outreach work is important!  HST images big boost to profile of astronomy  easier for governments to fund science if public is enthusiastic Need to coordinate this just like other aspects of ILIAS  share good practice – what are people already doing?  collect information – what do people need in order to get message across?  develop resources – website, literature, maybe hardware Ideas and information welcome!