1. Communication and Dissemination of MICS3 findings in MENARO ©UNICEF HQ98-0980 Giacomo Pirozzi

2. Are MICS national reports worth such human and financial investment? if the reports will just be nice colourful knick-knack if they will be: increase public expenditures for children strengthen national policies for children instrumental in putting children high in the national development agenda NO YES

3. MICS results must be fully used for evidence-based social mobilization and advocacy purpose by: OK, but how to make it happen? Effectively communicating MICS findings Developing additional analysis to inform key National Priorities Stimulating strategic stakeholders to use MICS findings

4. Effectively communicating MICS findings DESIREDOUTCOME AUDIENCE Who do you need to reach? MESSAGE,PURPOSE For each audience, what do they need to know? Simplify! MEDIUM/FORMAT For each group/message, what medium fits best? Choice of dissemination toolChoice of dissemination tool Style and formatStyle and format Focus on action! What do you want to happen?

5. Effectively communicating MICS findings (continued) TIMING When should the results be disseminated? RESOURCES What resources are available/required to disseminate MICS results? disseminate MICS results? CAUTION! What are the possible dangers or negative effects of dissemination? effects of dissemination?

6. Expanding communication and dissemination of MICS results maximise investments in surveys, help countries meet their strategic objectives, increase data utilization and local ownership

7. Monitoring progress toward achieving goals (natl or global) Evaluating extent of services Examining regional disparities Assessing trends Projecting costs for implementing iodization programs (target areas, level of needs, etc.) Planning for IEC activities Disseminating MICS Data Helps with:

8. Data providers and decision-makers* Data providers tend to offer: Decision-makers want: Complex, inaccessible data Uninterpreted, raw data Information overload Simple, easily grasped information Decision-ready analysis Specific applicability * Adapted from Larry Hartke, US Bureau of Census, 1996: Information Challenges for the 1990s: Harnessing Information for Development

9. Data providers and decision-makers* Data providers tend to offer: Decision-makers want: Complex, inaccessible data Uninterpreted, raw data Information overload Simple, easily grasped information Decision-ready analysis Specific applicability * Adapted from Larry Hartke, US Bureau of Census, 1996: Information Challenges for the 1990s: Harnessing Information for Development

10. Data providers and decision-makers* Data providers tend to offer: Decision-makers want: Complex, inaccessible data Uninterpreted, raw data Information overload Simple, easily grasped information Decision-ready analysis Specific applicability * Adapted from Larry Hartke, US Bureau of Census, 1996: Information Challenges for the 1990s: Harnessing Information for Development Strategic dissemination plans can help bridge the understanding gap between the 2

11. WHAT HOW Involves making choices regarding WHAT to communicate and HOW to communicate to selected audiences Effective Dissemination Strategy

12. Depends on: countrys policy and programmatic needs who the audience is MICS findings (surprising results, strong declines, improvement areas, etc.) Ultimate goal: ensure findings are used in decision-making process, resulting in improved policies and programs for children and mothers On the WHAT

13. On the HOW: to communicate MICS findings … Using the report at all major national events Staging national launch for strategic partners Providing related human interest stories/photos for general purpose use Making a range of audio-visual and print materials broadly available, including on web Involving young people/youth media at various stages Engaging Goodwill and National Ambassadors to magnify message National MICS Tour, presenting findings at subnational level

14. Disparity trend analysis HIV/AIDS Support to early learning Child protection Etc. Develop additional analysis to monitor and evaluate key National Priorities

15. Encourage use of MICS3 findings into reports for MDGs, PRSPs and others Universities and Research centers –results and datasets accessible through CD/web –stimulate them to use MICS data (Competition/ award on best proposal for additional analysis) Journalists Members of Parliament, religious and/or traditional leaders, goodwill ambassadors, artists, business people, sports stars, etc. Stimulate strategic stakeholders to use MICS findings

16. Plan ahead Determine who should receive documents Plan on how materials will reach key audiences Estimate costs for distribution Identify point people within organizations Take advantage of conferences and workshops for distribution Include cover letter or label for contact for survey- related inquiries Keep records on how and to whom reports were sent, including individual requests Effective distribution strategy

17. Shifts in resource allocations Reordering of program priorities Identification of new problem areas Revision of program components Projection of new program targets Discussion in the media Statements by officials Pressure by advocacy/lobbying groups How will you know if your work and investments have paid off?

18. Electronic feedback Written questionnaires accompanying materials (with pre-addressed envelope) Group feedback after presentations How to evaluate your dissemination work (usefulness of content, clarity, readability, use of data, best format/channel, suggestions for improvement) ? *Call to set up meeting time. Offer to fax/email questions in advance. Call and confirm just prior to interview. Take samples along. Leave goodies behind! Face-to-face individual or small groups interviews* Brief telephone interviews*