1. 11 IAT 102 Graphic Design

2. 11 The digital revolution and beyond: Review Graphic Design meets the Computer Type Design in the 90s: Emigre, Greiman, Brody, Carson

3. Jan Tschichold. Die Frau ohne Namen. 1927 The New Typography- -Dynamic force must be present -Sans- serif - Kinetic design of contrasting elements -Flush left text with ragged right -White space -Rules, brars, boxes used for structure, balance and emphasis - (Chapter 16, Meggs) The New Typography - Germany 1928c

4. Armin Hofmann, 1954 Swiss Design -1950’s (International Typographic Style) - asymmetrical organization - grid - objective photography - abstracted repeated geometric form - clear and factual - sans serif typography -Design solution comes from content Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann - (Chapter 18, Meggs)

5. New York School - America 1940 – 1970’s Paul Rand, cover for 'Direction' magazine, 1940. x Paul Rand - - invented shapes could be symbolic and expressive -Strong form (shape, colour, line, value,...) -Reduce communication content to symbolic essence. - - (Chapter 19, Meggs)

7. http://www.youtube.com/watc h?v=hH446lgDrW8&feature=r elated

8. Designer Jamie Reid 1977

9. Graphic Design meets the Computer

10. Susan Kare - Macpaint - control panel, 1983

11. Susan Kare - Macpaint - interface, 1983

12. The New Wave - Holland & America 1970’s retained certain Swiss elements subverted the grid playfully incorporated eclectic cultural references Replaced objectivity with a reflective subjectivity Inspired by new forms electronic media Cover for WET magazine, designed by April Greiman, 1979.

13. Emigre Magazine, 1984-

14. Rudy van der Lans – Émigré magazine – late 1980’s (Netherlands)

15. Emigre_magazine Emigre Type Foundry http://www.emigre.com Rudy VanderLans Zuzana Licko

16. Postmodern Design- 1980’s - Breaking and expanding the rules of the Swiss style - Complexity - Ornaments - Odermatt and Tissi - Weingart - Schraivogel - Sagmeister (Chapter 23, Meggs) Ralph_Schraivogel, 1989

17. Postmodern Design- 1980’s Postmodernism was an international style, influencing all aspects of design.

19. The Dancing House by Vlado Milunić and Frank Gehry 1992

21. Postmodern Design - Wolfgang Weingart

24. Does It Make Sense? April Greiman 1984

27. Neville Brody

28. Neville Brody Face Magazine 1981- 86

31. David Carson

32. David Carson, 1995, Ray Gun Magazine, the End of Printthe End of Print

34. Graphic Design develops a conscious

40. Postmodern Design- 1990’s -- Found elements -- type in bars -- collage approach -- decoration -- humor / playfulness - grunge typography - Art Chantry - Sagmeister -Tibor Kalman -David Caron Art Chantryl, 1994

42. Tibor Kalman

44. Clicker question What is the difference between international typographic style and new wave? A)Uses grids B)Asymmetrical layout C)Subjective D)Symbolic E) Uses graphics

45. Clicker question What is the difference between international typographic style and new wave? A)Uses grids B)Asymmetrical layout C)Subjective D)Symbolic E) Uses graphics

46. fin