1. Late Modern

2. The Late Modern period was greatly effected by society around it.
It was influenced by many different people,
places, and happenings of it’s time.

3. Late Modern is...
simple
functional
informal
organic and geometric
elegant
minimal
cultural
witty
powerful

4. Influences
Christian Dior
a fashion designer
with a NEW look

5. Dior

6. more Dior designs

7. Television
the NEW television brought a new approach to the way things were viewed by masses. Design was easier widespread.

8. Mini Skirts:
The mini-skirt is a simple portrayal of the changing of times. People were more comfortable to their bodies and the bodies around them. We begin to be more open-minded.

9. Frank Loyd Wright
Wright was a Late Modern architect who was very knowledgeable to form and function. He also paid close attention to nature and to work with, not against it.

10. Frank Loyd Wright’s Architecture

11. More Wright

12. The Bauhaus still was a huge part of the design process of this period
The Bauhaus still was a huge part of the design process of this period. This school was the place to be, and all that came from it was the design standard.

13. Bauhaus Cesca Chair:
This was a fairly simple chair that is of perfect design. It’s timeless. How many of these have you seen?

14. NYC was the place to be of this time. It’s culture takes off.
New York City
NYC was the place to be of this time. It’s culture takes off.
Art.
Architecture.
Design.
Fashion.
Theater.
You had to be in New York.

15. Madison Avenue was the Center of the Cultural Universe
New York, New York
Madison Avenue was the Center of the Cultural Universe

16. current Madison Ave Shop-front.

17. Invention!
A new design invention– Mechanical Boards, allowed designers to cut type, images and “glue” them down essentially creating the first of all layers.

18. Typography The most important part of design
gets it’s voice first heard.
Conceptual type is also born.

19. These are someone’s initials that they would use for a logo, etc.
Examples of
conceptual type.
These are someone’s initials that they would use for a logo, etc.

20. this is a new typeface that greatly shows the Late Modern design.
Avant Garde:
this is a new typeface that greatly shows the Late Modern design.

21. Designers The Late Modern period had
many amazing influential designers.
Here are just a few.

22. Saul Bass -known for movie titles -first Hollywood movie campaign
(logo, poster, ad, title, credits)
-Corporate logos
-graphic elements
-simple powerful pictographs

23. Saul Bass and his work.

24. Movie Posters

25. Saul Bass was known for his AMAZING logos
Saul Bass was known for his AMAZING logos. Many of which are still used today. He had his own style that many current designers try to reproduce.

26. yeah...it’s a Saul Bass design
Recognize this man?
yeah...it’s a Saul Bass design

27. -purely geometric design
Raymond Loewy
-purely geometric design
-simple typography

28. Raymond Loewy Designs
(notice the similarity between the coke machine and the pencil sharpener!)

29. Paul Rand -unique, witty, simple -collages, photo-gram, cutouts
-revolutionized the way words and type went together.
-“Intelligent” designer for intelligent audience
influenced generations of designers.

30. famous pictogram by Paul Rand

31. a few paul rand logos...

32. Alexy Brodovitch -Art Director for Harpers Bazaar 1934-1958
known for extreme cropping and amazing typographical skills

33. example of cropping and Alexy’s work

34. Lester Beall
Self-taught designer

35. Beall’s symbolic logos

36. Symbolic designs
by Lester Beall

37. “the type genious of his time”
Herb Lubalin
typographer
“the type genious of his time”
created Avant Garde

38. use of type as design

39. another typeface he created
famous Loubalin Logo
another typeface he created

40. Jan Tschichold
“The New Typographer”

41. Tschichold
Typedesign Examples

42. References:
Meggs, Philip B and Alston W. Purvis. Meggs’ History of Graphic Design. John Wiley & Sons, Inc., 2006.
Paul Rand: Pioneer of Design. Communication Arts. Magazine. March/April 1999.