1. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Chapter 10 Crafting a Winning Resume & Portfolio: Market Your Unique Brand “Well done is much better than well said.” — Benjamin Franklin

2. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Student Learning Outcomes Differentiate between types of resumes. Recognize the value of a professional portfolio. Prepare a winning resume. Write a cover letter.

3. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. A Resume as Marketing Tool A resume can identify and help you sell your brand. Appearance is critical. Must be concise and interesting. Due to widespread use of scanning software, must incorporate exact words from job description.

4. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Benefits of Online Resumes A powerful tool for displaying your computer technology expertise. Listing of URL creates effective networking email. Can be a useful meeting/interview follow- up tool. Available to employers using the Internet to seek candidates with specific skills.

5. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Portfolio and Digital Resume Alternatives Electronic portfolios becoming essential tool for strategic job hunter. Summary of work products that can showcase you in unique ways. Allows for easy storing and updating of information.

6. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Electronic Resumes Required For many jobs, an electronic resume will be required

7. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Resume Building Basics Current contact information A clear objective Education/training A clear summary of work background related to a specific job, dates employed A focus on related skills, experience, accomplishments

8. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Use of Action Words Action words add power to a resume. Choose short, clear phrases. Use relevant jargon. Help to create a results-oriented image. Designed company brochure. Supervised 50 employees. Handled cash and credit transactions.

9. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Sample Action Word List accomplishedevaluatednegotiated achievedexpanded organized analyzedfacilitatedoriented arrangedguidedplanned builtimplementedprocessed controlledimprovedproduced createdincreasedproved demonstratedinitiatedraised profits

10. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Resume Formats Functional Useful with limited work experience emphasizing skills toward a specific job Chronological Useful for longer-term employment emphasizing work experience without work interruptions Combination/Hybrid Useful for listing major skill and functions with extensive work experience required for a specific position

11. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Resumes for International Jobs Resume guidelines vary from country to country. Cover letters might be referred to as Letters of Interest or Motivation Letters. Consult employers or recruiters for proper protocols for job search documents.

12. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Cover Letter Basics One page preferred. Address to specific individual if possible. Refer to resume highlighting relevant experiences and accomplishments. If asking for an interview, indicate when you will call to confirm convenient time. Review for accuracy. Individualize for each job.

13. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Application Form Basics Is sometimes used in lieu of a resume. Neatness and accuracy counts. Use ink (print neatly) or word processing if possible. Answer every applicable question. Use formal name. Be prepared to provide references. Correct spelling always!

14. Sukiennik, Bendat, and Raufman. The Career Fitness Program, 10/e © 2013 Pearson Education, Inc. All rights reserved. Vocabulary Review 1. Resume 2. Electronic Resume 3. Portfolio 4. “Power” words 5. Functional Resume 6. O*NET 7. Chronological Resume 8. Combination Resume 9. Cover Letter 10. Employment Application Form