1. This power point presentation will: Define the purpose of a cover letter Describe how to differentiate a cover letter Outline a good structure Describe what each paragraph should contain Outline when to submit one and why Share what recruiters say about cover letters Provide additional resources Updated February 2007 MBA Career Services Center Cover Letter Tutorial

2. Your cover letter is a document that… convinces the reader to look at your enclosed or attached resume makes a sales pitch that matches your skill sets and qualifications to positions is specific and customized to each job demonstrates your knowledge of the industry, company, and position that outlines how your career interests fit with the specific company or position Differentiates yourself: Sample Cover Letters are not provided in this tutorial because recruiters DO NOT like to see similar letters from all candidates at the same school. If you want to see some sample letters, please make an appointment with Dr. Liz Bain (see last page). Additionally, each cover letter needs to be unique for each candidate. Do not establish a template cover letter. Start from scratch with each letter you write. Purpose of a Cover Letter

3. Good Cover Letter Structure Major sections*: Heading: your name, address, telephone, email address (2 spaces) Date (2 spaces) Inside Address: Name, Title, Department/Office (if applicable), Street/Office Address, City, State, Zip of person letter is written to. (2 spaces) Salutation: Dear (Mr., Mrs., Mrs. or Dr. last name), only use first name if correct salutation not known) As a last resort, use “To whom It May Concern,” “Hiring Manager, ” or “Corporate Recruiter” but this is not recommended. Body of letter includes 3 separate, distinct paragraphs. Closing: Sincerely, your first and last name Bottom: “enclosure” (Encl.) or “attachment” (Attach.) *center text from bottom to top Structural image:

4. Paragraph One Opening Sentence: Grab reader’s attention with what you can specifically contribute and give depth of company knowledge. Show passion and enthusiasm for the position and company. State purpose for writing (to read your resume and obtain interview). Creatively communicate your current student status (i.e., first or second year) Begin to match your skills, abilities, experiences with the position (in one sentence).

5. Paragraph Two* Note: *Your RESUME must be complete and written competitively so you can better define what you are selling in the cover letter. Convince the reader with evidence why you should get an interview. This is where you prove what you stated in first paragraph about your skills, experiences and knowledge. Match skills the position is seeking with examples in S.T.A.R. format from work or academic experiences--pick top 2-3. The strongest appeal will come from your examples or stories. Example: “While at Aerospace Systems I was deeply involved with the strategic planning process, particularly with systems and technology issues. Consulting with diverse vendors of technology I had many opportunities to achieve significant results for the vendor as well as my own firm. In managing these vendors, I coordinated the entire project, from initial negotiation through project completion.”

6. Paragraph Three 2 sentences only: Come full circle and reiterate your desire to interview. Convey your enthusiasm and eagerness. Don’t make statements about how well you fit for “the job”—as you are still in the stage of trying to obtain the interview. Bring closure with a summary statement. Example: “Thank you for this opportunity to introduce myself. It would be my pleasure to share more about my experiences and how they match with (XY position at AB company) in an interview.”

7. When to send and how It will be rare to send a cover letter hard copy through the mail or fax. Cover letters will most often be sent via email as attachments or as part of the body of the email message. When applying through eRecruiting and it is not specifically listed that a cover letter is required, do not include one. If it states, “Cover Letter Required-YES,” then always include one, of course. When applying through a company’s website, always include one. Depending on the venue for submitting your resume, you may have to include the “cover letter” in the body of an email message to a general email address, like careers@gm.com.careers@gm.com When attaching your resume for consideration to a specific contact you have, for a specific job posting, you may include your cover letter in the body of the email—not as a separate attachment. Some postings may define specifically which is preferred.

8. What Recruiters say about Cover Letters “The cover letter should not be memorable for the wrong reasons, like typos!” “…candidates can be eliminated from interview consideration because of gross errors in the salutation/address (wrong company) or because of poor quality writing or content.” “…use the cover letter to see of the candidate’s intent.” “…look for professionalism in writing and goals and objectives, and I prefer to receive via email.” “…look for specific experiences that are highlighted.” “…to see if candidate did company research.” “Cover letters provide great insight into communication skills.” “…look for differentiating factors like, proper grammar, or correct spelling of name.” “The cover letter should be short and to-the-point.” “Cover letters are simply used to review writing skills.”

9. Additional Resources Wetfeet.com: http://msumba.erecruiting.com/er/security/login.jsp Vault.com: http://msumba.erecruiting.com/er/security/login.jsp Functional portfolio with keywords: http://www.mba.msu.edu/careers/students/links.cfm?category=163 Cover Letter Writing Help Worksheet: http://www.mba.msu.edu/newsletter/cltutorial/coverlettertutorialexercise. dochttp://msumba.erecruiting.com/er/security/login.jsp http://www.mba.msu.edu/careers/students/links.cfm?category=163 http://www.mba.msu.edu/newsletter/cltutorial/coverlettertutorialexercise. doc Good article on cover letter writing: http://www.robinryan.com/greatLetter.htm Dr. Elizabeth Bain, Faculty Advisor to the MBA Program at baine@msu.edu or 355-7604 If you want to see specific examples of cover letters, or if you have never written a cover letter, please come in to the office for an appointment, as this is the best way to learn. baine@msu.edu