1. © 2011 Autodesk Unleash the Power of Autodesk® SketchBook® Designer Michal Jelinek Technical account manager Creative and advanced design EMEA MFG Automotive

2. © 2011 Autodesk Michal Jelinek, Technical account manager, EMEA Automotive Michal Jelinek is an artist and designer fully dedicated to conceptual design. He works at Autodesk as concept artist and design consultant in the role of Solutions Architect. He joined Alias in 2005 and remained in European industrial design team after the acquisition by Autodesk. Previously, Michal held various positions and roles in design and styling departments at Skoda, VW, GME, Nike, PSA and others. His experience in automotive and industrial design dates back to 1995. Introducing …

3. © 2011 Autodesk Class Summary Never get restricted! Learn how to leverage Autodesk® SketchBook® Designer hidden power through the proper understanding of the creative process and the product philosophy.

4. © 2011 Autodesk Learning Objectives At the end of this class, you will be able to:  - Improve your day to day visual communication  - Edit photos or computer renderings  - Master the vectors and exchange data with other Autodesk’s products  - Create stunning concept art  - Present projects interactively

5. © 2011 Autodesk Chapter 1: Talking pictures

6. © 2011 Autodesk

7. The everyday’s communication Thinking visually  Instant feedback on project  Draw over and over  Adding value to “doodles”  Improving the “feel”

8. © 2011 Autodesk DEMO TIME

9. © 2011 Autodesk Chapter 2: Chop that thing

10. © 2011 Autodesk DEMO TIME

11. © 2011 Autodesk Chapter 3: It doesn’t end with the picture!

12. © 2011 Autodesk Ware not only illustrators … Leverage the vector functionality  Mastering the “tape drawing”  Import and export of CAD data  Getting on scale  Going for important things only

13. © 2011 Autodesk What the tape drawing is?

14. © 2011 Autodesk DEMO TIME

15. © 2011 Autodesk Chapter 4: Paint me a spaceship!

16. © 2011 Autodesk The art of concept art Dirty tricks and cheap shortcuts  Think big  Texture brushes  Use the reference  Room for coincidence  Tilt and twist to get it right

17. © 2011 Autodesk DEMO TIME

18. © 2011 Autodesk Chapter 4: Showing it all

19. © 2011 Autodesk DEMO TIME

20. © 2011 Autodesk Thank you! Q&A

21. © 2011 Autodesk Autodesk, AutoCAD* [*if/when mentioned in the pertinent material, followed by an alphabetical list of all other trademarks mentioned in the material] are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2011 Autodesk, Inc. All rights reserved.