1. 9/16/2015 Eric Walker A.P.P.L.E. 1 How do we understand written communication?

2. 9/16/2015A.P.P.L.E. 2 What is it? A.P.P.L.E. is an abbreviation. It helps us remember important ideas in writing. Each letter stands for a different idea. We will talk about each in turn.

3. 9/16/2015A.P.P.L.E. 3 A = Audience The audience is the people who read your writing, such as classmatesteachers colleaguessupervisors friendsfamily

4. 9/16/2015A.P.P.L.E. 4 A = Audience We write differently for different audiences. We might change our vocabulary or style. We might need to use different kinds of evidence.

5. 9/16/2015A.P.P.L.E. 5 A= Audience Imagine you are writing an email to your friend. You might write: C U later. Would you write that to your boss?

6. 9/16/2015A.P.P.L.E. 6 P = Purpose There are different reasons for writing, such as: To tell a story To give information To explain something To persuade someone to change To report what someone said or did To give a definition To classify To summarize

7. 9/16/2015A.P.P.L.E. 7 P = Purpose Our writing will change according to our purpose.

8. 9/16/2015A.P.P.L.E. 8 P = Presentation The presentation is the form of our writing. Some different presentations are: EmailLetterMemoParagraph EssaySummaryReportInstant Message We choose the presentation depending on the audience and the purpose.

9. 9/16/2015A.P.P.L.E. 9 L = Language The language is the words and style we use. We choose it according to the audience and the purpose. Our language might be InformalFormalDescriptive TechnicalScientificLegalistic Our language should always be clear!

10. 9/16/2015A.P.P.L.E. 10 E = Evidence We need evidence to support our ideas. This helps make us credible.

11. 9/16/2015A.P.P.L.E. 11 E = Evidence Different types of evidence include FactsStatisticsExamples Personal ExperienceGraphsPictures Quotations from experts We choose evidence according to our audience and purpose. Formal, academic writing requires facts, examples, and quotations from experts.

12. 9/16/2015A.P.P.L.E. 12 A.P.P.L.E. A = Audience P = Purpose P = Presentation L = Language E = Evidence Keep APPLE in mind every time you write!