1. Participatory Leadership for Asheville’s Common Good Working Session – Leadership Asheville October 15, 2008 David G. Brown, Facilitator Former Chancellor, UNC Asheville Executive Director, Asheville Hub brown@wfu.edu www.wfu.edu/~brown

2. Theme: Successful Leaders… Are alert to leverage opportunities. Are guided by a few basic principles. Facilitate and advertise an easy success. Nurture broad ownership through participation.

3. Outline of Session State overall theme. Give example of successful leadership. Identify YOUR guiding principles. Identify upcoming leverage opportunities. Hub’s motivation and opportunities. In caucus, share your best take-aways and/or suggestions to the Hub.

4. EXAMPLE: Wake Forest’s Laptop Computers for All Program Leverage: Nation’s love affair with computers. Philosophy: Students learn more when students and faculty trust each other. Trust is nurtured by frequent, high quality communication. Plan: Provide both students and faculty with the same, powerful communication device. Participation: Let students and faculty select the device and how to use it. Result: Higher national ranking, etc.

5. Brown’s First Year Seminar Before & During Class --Students find URLs & identify criteria --Interactive exercises --Muddiest pointMuddiest point --Lecture notes --Email dialogue --Cybershows --One-minute quizOne-minute quiz --Computer tip talk --Class polls --Team projects After Class & Other --Edit drafts by teamEdit drafts by team --Guest editors --Hyperlinks & pictures --Access previous papers --Daily announcements --Team web page --Personal web pages --Exams include computer --Portfolio --Materials Forever

6. Principles of Successful Presidents Source: DGB, Leadership Vitality, ACE, 1979 Have a principle! Know the principle! Articulate the principle, with consistency, credibility, predictability and integrity!

7. Principle(s) YOU Believe Should Guide Asheville’s Development Efforts Take the time to do it right—carl Do what is right and just– pete Consistent thorough and fair– dave Do what’s best for kids (stakeholders) Keep the main thing, the main thing Be ethical in your decisions Michael– do what you say you will do Michael- make sure other voices will be heard Kristia- is it mission driven?

8. Principle(s) YOU Believe Should Guide Asheville’s Development Efforts Seek sustainability Sharon- empower everyone to share opinion and come together in collaboration.

9. Leaders’ Leverage Points (SWOT Analysis ) Wanda- scaleable sustainable development--- neighorhoods Location. Natural resources. 4 seasons. 2 nd home people a well educated resource Tom-cultural opportunities are unique. Need lonely planet guide. Diverse, weird. Threat is absence of meshing of ideas. Accessibility from interstate system Services we offer Smart growth

10. Leaders’ Leverage Points (SWOT Analysis ) Downtown, education Creative class. Affordable housing. Phil- attitude enlightened wellness active living happiest community Need more self reflective, realistic Need to examine whether we are tolerant or not.

11. Theme Reminder Successful leaders…. Are alert to leverage opportunities. Are guided by a few basic principles. Facilitate and advertise an easy success. Nurture broad ownership through participation.

12. The Asheville Hub’s Principles Quality jobs. Development – Community and cultural, as well as economic. Hot opportunities, comparative advantage. Provide a vision, catalyze existing agencies to focus & collaborate, and ultimately, measure success. Persuade and enable Asheville to prosper from the New Economy.

13. Asheville Hub Alliance (Executive Committee in Green Type) Terry Bellamy, City of Asheville Janice Brumit, Brumit & Brumit Development Co. Robin Cape, City of Asheville Dale Carroll, AdvantageWest Jack Cecil, Biltmore Farms Steve Cochran, Sustainability Strategies Joe Damore, Mission Hospitals Scott Dedman, Mountain Housing Opportunities Cliff Dodson, Buncombe County Schools Joyce Dorr, Asheville Area Center for the Performing Arts Vernon Dover, Progress Energy (retired) Wanda Greene, Buncombe County Randy Hammer, Asheville Citizen-Times John Hunter, Education Research Consortium Gary Jackson, City of Asheville

14. Asheville Hub Alliance (Executive Committee in Green Type) Allen Johnson, Asheville City Schools Rick Lutovsky, Asheville Area Chamber of Commerce Kim MacQueen, Gold Hill Associates William Massey, UNC Asheville Dave McConville, The Elumenati Cheryl McMurry, Bent Creek Institute Doug Orr, Black Mountain/Swannanoa Chamber of Commerce Mack Pearsall, Pearsall Operating Co. Anne Ponder, UNC Asheville Nathan Ramsey, Buncombe County Bob Roberts, First Citizens Bank Pat Smith, Community Foundation of WNC Virgil Smith, Gannett Co., Inc. Alan Thornburg, North Carolina Board of Transportation Betty Young, AB Tech David Young, Buncombe County

15. Lead Agencies for Clusters Technology – UNC Asheville, AB Tech Rejuvenation – Mission Health System Sustainability – TBD Creativity – Asheville Area Arts Council Land/agriculture – NC Cooperative Extension Enterprise/entrepreneurship – Asheville Chamber Advanced manufacturing – EDC for Asheville/Buncombe

16. Some Hub Achievements So Far Summit of climate change leaders, and the production and presentation of Climate Alive film $80,000 study for new MS in Climate Change and Society EDO Consultant Study RENCI and Technology Commercialization Center Downtown Tailgate Market Significant roles in Handmade in America’s Design Center and attraction of SRC for climate initiative

17. 2008-09 Emphases – Help Wanted! Help Centers for Environmental and Climate Interaction attract climate change businesses (technology cluster) Make Asheville model city for sustainability, with high concentration of green businesses (sustainability cluster) Make Asheville home of businesses serving wellness & healthy lifestyle (rejuvenation cluster) Choose measures of economic, social, cultural and community goals.

18. Caucus Comments Insure that principle takes predence Leverage points back to Junior League Mary- how can my organization contribute to the measures we need Wind is at our back New media is an important opp in AVL

19. Recommended Take Away Two most meaningful Caucus comments Remember LPPP! Leverage + Principle + Plan + Participation