1. By Lotta Jarnmark, c.jarnmark@cgiar.org, Workpackage 1 leader, INCOFISH, WorldFish Center,Philippinesc.jarnmark@cgiar.org WP1, Data, Tools and Outreach http://www.incofish.org http://www.incofish.org

2. Outline of talk: Progress report Remaining Tools to develop Promotion items Outreach methods Outreach activities

3. Main Objective The “Data, Tools, and Outreach” workpackage provides data, tools, and Internet outreach services to the other INCOFISH workpackages

4. (1) (1) Make data for ICZM available (2) (2) Provide an archive function for ICZM data (3) (3) Provide tools for analysis and visualization of data, (4) (4) Provide mapping tools for WP 3. (5) (5) Provide a user-friendly one-stop Internet portal (6) (6) Provide an Internet discussion forum for ICZM issues (7) (7) Provide interfaces where the interested public can upload data (8) (8) Assist project partners in building their own web presence. (9) (9) Work in integrated fashion with workpackages 2-10.

5. Deliverables

6. Milestones and publications Workshop 1.1 Philippines, May 2006Workshop 1.1 Philippines Workshop 1.2 Philippines/Mexico, February/March 2007 Publications: Global sustainable fisheries assessment Webportal Promotion information

7. Deliverables list

8. Remaining Tools to develop Month 19: D3.2 Month 22: D9.2 Month 25: D2.2, D3.3, D4.3, D6.3, D8.3 Month 28: D5.2 Month 31: D5.3

9. Tools development guideline 1.Provide necessary background data to WP1 2.Make technical specification of your tool. (.xcel, doc) Submit to WP1 leader Lotta Jarnmark (cjarnmark@cgiar.org)cjarnmark@cgiar.org 3. WP1 provides timeline for tool development 4. WP1 Data transformation and programming 5.Provide metadata for your tool to WP1; Description, background information sheet, images, photos 6.WP1 Implements 7.All participants test

10. Outreach methods MEDIA News page Press kit Homepage Other Media Channels (Presscontacts)

11. Outreach methods ACTIVITIES Promotion objects Training and feedbackTraining and feedback ICZM Events

12. Promotion items Media attention, Press releases, Press kit Brochures, Info sheets, Posters (on your respective WPdownloads pages) Fishrulers ISFG-PDA (www.rm6.net/seafoodgui de)www.rm6.net/seafoodgui de Don’t eat babies Outreach Toolkit “Cooking INCOFISH”

15. Cooking sustainable fish

16. Positive indoctrination:

17. Outreach activities CTAM, 3rd Coastal Zone Asia Pacific Conference, Batam, Indonesia (Aug 06) Chikipez, IMARPE, Lima, Peru (Dec 06) ISFG, Seafood Summit, FL, USA (Jan 07)

18. Prospective Outreach activities Don’t eat babies, BAR Nat Science week, Manila, Philippines (Jul 07) CTAM, Coastal Zone 2007, July 22 to 26, 2007, Portland, OR, USACoastal Zone 2007 2nd Global Conference on Large Marine Ecosystems, Qingdao, China (Sep 07)2nd Global Conference on Large Marine Ecosystems CMT 2007, 5th Coastal & Marine Tourism Congress September 11-14th, 2007, Auckland, New ZealandCMT 2007

19. The last big splash? WORLD SEAFOOD CONFERENCE 25th-28th SEPTEMBER 2007 Croke Park, DublinWORLD SEAFOOD CONFERENCE China fisheries and Seafood Expo November 6-8, 2007 Dalian World Expo Center, Dalian, ChinaChina fisheries and Seafood Expo AAAS 2008 February 14-18, 2008 Boston, MA, USAAAAS 2008

20. Future projects… Thank you!

22. Thoughts Importance of consumer control: (Mc Donald’s holy glory) Always look on the bright side of life