1. .ASIA Sunrise & Registrar Accreditation Registrar Constituency, March 27, 2007, ICANN Lisbon Leona CHEN leona@dotasia.orgleona@dotasia.org Ching CHIAO chiao@dotasia.orgchiao@dotasia.org Edmon CHUNG edmon@dotasia.orgedmon@dotasia.org

2. Overview The DotAsia Organisation Sunrise Policies Target Launch Schedule Registrar Accreditation Process Marketing Brief

3. The DotAsia Organisation The Sponsoring Organisation / Registry Operator of.ASIA sTLD –Not-for-profit bottom-up community-based organisation incorporated in Hong Kong –“Owned” by Pan-Asia and Asia Pacific Internet community: Sponsor Members: ccTLDs in AP Region (20 members currently) Co-sponsor Members: Regional based Internet/IT/Telecom groups and other relevant community organizations (3 members currently: APNIC, APNG and PAN)

4. Current Sponsor Members (20 ccTLDs).AF - Afghanistan Network Information Center (AFGNIC).BT - Bhutan Communications Authority.CN - China Internet Network Information Center (CNNIC).ID - Country Code Top Level Domain Indonesia (ccTLD-ID).IN -.IN ccTLD Registry, India.IR -.IR ccTLD Registry, Iran.JP - Japan Registry Service Co., Ltd. (JPRS).KH -.KH, Cambodia.KR - Korea Network Information Center (KRNIC).KZ - Kazakhstan Network Information Center.MN -.MN ccTLD Registry, DataCom Co., Ltd., Mongolia.MO - Macau Network Information Center (MONIC).NU - Internet Users Society - Niue (IUSN).NZ - The Internet Society of New Zealand (InternetNZ).PH - PH Domain Foundation, Philippines.SG - Singapore Network Information Centre (SGNIC).TJ - Information Technology Center,.TJ ccTLD Manager, Tajikistan.TW - Taiwan Network Information Center (TWNIC).UZ - Computerization and Information Technology Developing Center,.UzInfoCom.,.UZ ccTLD.VN - Vietnam Internet Network Information Center (VNNIC)

5. Governance Board of Directors –11 members 8 sponsors (ccTLDs) 2 co-sponsors (regional organisations) 1 CEO Advisory Council –1 representative from each co-sponsor –Other experts appointed by the Board Proceeds Steering Committee –appointed by Board –selects community projects to fund for surplus proceeds and special allocations

6. Some History (2000-2006) 2000: first discussion about an Asia focused TLD at ccTLD meetings 2002: 2 Initiatives were started (merged into one in early 2004) Dec 2003: ICANN sTLD RFP Feb 2004: Formal and Informal Discussions at APRICOT, AP*, APTLD, APNG, etc. Mar 2004: ICANN Rome informal gathering Mar 2004: Submission of proposal to ICANN July 2004: Inaugural Board meeting at ICANN Kuala Lumpur Mar 2005: 1st Informal meeting with GAC members from AP (Mar del Plata) Jun 2005: GAC Chair and Secretariat assists in formally contacting GAC members to introduce the.ASIA initiative

7. Some History (continued) Jul 2005: Outreach from DotAsia Organisation to AP GAC members to explain.ASIA initiative Jul 2005: 2nd Informal meeting with GAC members from AP (Luxembourg) Nov 2005: 3rd Informal meeting with GAC members from AP (Vancouver) Dec 4, 2005: ICANN Board resolution on.ASIA approving the DotAsia TLD Application to enter into discussion of commercial and technical terms with effectively a unanimous vote March 2006: 4th Informal meeting with GAC members from AP (Wellington) Jun 2006: 5th Informal meeting with GAC members from AP (Marrakech) Oct 18, 2006: Approval of.ASIA Registry Operator Contract Dec 6, 2006: Signing of Contract with ICANN

8. Draft Sunrise Policies Sunrise 1: Governmental Reserved Names Sunrise 2: Registered Marks Sunrise 3: Registered Entity Names (i.e. company names, etc.)

9. Sunrise Policies Development Extensive discussions with registrars and IPR community –Learning from recent experience of.EU and.MOBI –Learning and participating in GNSO RN & PRO WG Community & Industry Drafts (February) –Went through 3 Community Drafts (0.1, 0.2 and 0.3) –Incorporated comments from the ICANN community, technical community, IPR community –Version 1.0 (Industry Draft) circulated to ICANN registrars, IP Constituency Members –Posted Publicly online

10. Sunrise Policies Development Final Draft –Current Version 1.5 (Final Draft) –Posted publicly online –Circulated to community and registrars Finalization of Sunrise Policies –Presentation at ICANN GAC, RC and IPC –Conclusion of solicitation of feedback by the end of the first week of April –Finalized version to be posted mid-April

11. Target Launch Schedule March 21 2007 – Pre-Sunrise June/July 2007 – Sunrise 1: Governments Sep 2007 – Sunrise 2: Registered Marks Oct / Nov 2007 – Sunrise 3: Entity Names Feb 2008 – Landrush Mar 2008 – Live FCFS registrations

12. Pre-Sunrise and Sunrise 1 Pre-Sunrise: –Solicitation of reserved names from governments (through ccTLDs and GAC representatives in the community) –Commenced as of: March 21, 2007 –5-month period (ending August 21, 2007, overlapping with Sunrise 1) Sunrise 1: –Government bodies to activate the reserved names –Domains must be “activated” (i.e. registered) via an ICANN registrar

13. Refinement of Sunrise 2 SR2a: Early-Bird Sunrise –Mark applied for before March 16, 2004 (issued and valid at point of domain registration application) –Certified documents showing that Mark has been used in Class Registered SR2b: Registered Marks –Declaration of Mark Information via EPP –Mark applied for before December 6, 2006 SR2c: Extended Protection –Registered Mark + Words in Class description –E.g.: “ABC” => NICE Class 1 “Chemicals” => “ABCchemicals.Asia”

14. Acceptable Match Exceptions for spaces and special characters –May be omitted or replaced by hyphen Exceptions for accented characters –May be replaced by “base character” (i.e. without the accent) Exceptions for type identifiers –E.g. ®, TM, SM, Ltd., PTE, Inc., … May be omitted Exceptions for the term “Asia” –May be omitted: e.g. “ABC Asia” => “abc.asia” Transliterations not accepted –“ö” may not be replaced by “oe”, “ 中文 ” may not be replaced by “zhongwen”

15. Sunrise 3 Registered Entity Names (i.e. Company names) –Registered within the DotAsia Community –Domain Name Applied For must match registered entity name (with acceptable match exceptions) Unverified –Declaration of business registration via EPP –Electronic copy of Certification of Incorporation (or equivalent) uploaded and Posted publicly –Challenge process to be developed

16. Multiple Applications for a Domain Sunrise 1 –First-Come-First-Served Sunrise 2, Sunrise 3 and Landrush –All applications during each particular sunrise period are considered to be received at the same time –If domain has only one successful application, it is allocated accordingly –If domain has more than one successful application, auction is held between the successful applicants

17. Auctions General Process –Prior to auction being held, successful applicants will be provided information of other bidders –English auction (each bid being higher than the previous bid, and each bidder able to observe each bid price) Concept –Fair allocation (instead of lottery-like situation at initial rushes) –Encourage usage (highest bidder more likely to use domain) –No need to wait for FCFS live registrations (if domain has only one application it will not go to auction) –Sizeable portion of proceeds will be specifically set aside for community initiatives (mandate for DotAsia Organisation)

18. Charter Eligibility Requirement Any one of the associated domain contacts (Registrant, Admin, Tech, Billing) must be a legal entity in one of the jurisdictions in the DotAsia Community –Legal Entity: Natural Persons, Corporations or Companies, Cooperatives, Partnerships or Collectives, Government Bodies, etc. Registered Domain Holder for a.ASIA domain is considered to be the collective of the Registrant Contact and the CED (Charter Eligibility Declaration) Contact associated with the domain. Both entities are jointly responsible for the domain registration (i.e. disputes) Operating Contact remains Registrant Contact (i.e. for transfers, etc.)

19. Draft Technical Framework EPP Extensions: –IPR Extensions (domain object) for Sunrise applications –CED Extension (domain & contact objects) for charter eligibility declarations –Operations & Notifications (OPN) Contact Extensions (domain object) for designating a special contact for Sunrise documentations and auctions (Registrar may act as the OPN Contact)

20. EPP Domain Object Extensions (Draft) IPR Extensions – CED & OPN Extensions –

21. EPP CED (Contact) Extensions (Draft) (OPTIONAL: City/Province/State) (Required only if ced-type=other) (Required only if ced-id-type=other)

22. .ASIA Registrar Accreditation Package RRA and Forms ready: –.ASIA Appendix to ICANN RAA –.ASIA RRA –Registrar Data Form –Registrar Financial Information Form –Confidentiality Agreement –Fax Authorization Form –Registrar Authorization Form Pick up the.ASIA USB Package &.ASIA Shirt

23. Marketing Brief

24. Action Items Development of launch activities PR Partner –Positioning for local markets –Events at various cities –Press relations Working with Registrars –Joint press events –To develop marketing materials –To develop promotion programs Market Research What else should we be doing to help you market the.ASIA domain?

25. Brief Market Research General directions of research: –Natural usage of the word “Asia” Company names / Trademarks / Brands Domain names / search terms Regional Media / Conferences / Sporting events / Initiatives –Identifying with Asia Market preference of identifying with and identifying as Asia –Asia Market in General Internet penetration / E-commerce / Online activities Investment into/from/within Asia / General economy growth IDN and language related information –Value of “Asia” in a Domain

26. The Big Picture - Asia and Australia / Oceania

27. Most Popular Sites on the Web Today Global Top Sites Visited Already 1/3 from Asia www.Baidu.com www.qq.com www.yahoo.co.jp Source: http://www.alexa.com/site/ds/top_sit es?ts_mode=global&lang=none http://www.alexa.com/site/ds/top_sit es?ts_mode=global&lang=none

28. “Asia” Keyword Search - February 2007 Related Searches that include Asia Estimated number of times Asia related terms were searched in February 2007 309,369 searches for terms containing Asia / Asian in one month for Comparison’s Sake 69,584 searches for terms containing EUROPE 14,706 searches for terms containing EU http://inventory.overture.com/d/searchinventory/suggestion/

29. Noteworthy There are estimated 25 million Blogs in the Asia Pacific region. The Blog Herald http://www.blogherald.com/2005/05/25/world-wide-blog-count-for-may-now-over-60- million-blogs/ http://www.blogherald.com/2005/05/25/world-wide-blog-count-for-may-now-over-60- million-blogs/ Over 92,178 Blogs found on Technorati have tags with the word “Asia” or “Asia” related terms http://www.technorati.com/tag/Asia “The mature market segment of Asia/Pacific and Japan will continue to account for nearly 40% of worldwide broadband connections. In this region, Gartner predicts that ¾ of households will have broadband connections by 2010 compared with around half of North American and Western European households.” (Gartner Inc., February 2007) New Media Reveal from the European Travel Commission http://www.etcnewmedia.com/review/default.asp?SectionID=10&OverviewID=8 http://www.etcnewmedia.com/review/default.asp?SectionID=10&OverviewID=8

30. The Asia Domain Market http://domain-suggestions.domaintools.com/?q=Asia http://www.buydomains.com/find-premium- domains/search-results.jsp?cm_mmc=dnj-_-home-_- 150x240-_-d7&keywords=asia&x=0&y=0

31. We Seek Your Valuable Input What are the challenges for promoting the.Asia domain to your customers? What can we provide to assist? What type of research will be valuable for your marketing efforts? How could we help drive usage of the.Asia domain? Our team is here in Lisbon now, but we are only an email / phone call away anytime.

32. Thank You Leona CHEN leona@dotasia.orgleona@dotasia.org Ching CHIAO chiao@dotasia.orgchiao@dotasia.org Edmon CHUNG edmon@dotasia.orgedmon@dotasia.org