1. 1. Food and Agriculture Organization of the United Nations (FAO) IHC Seoul 2006 FAO-MAF Korea Joint Workshop Enhancing Production and Consumption of Safe and High Quality Fruit and Vegetables Introduction to FAO-WHO Initiative on Fruit and Vegetable Consumption for Health Alison Hodder Horticultural Crops Group, FAO

2. 2 Fruit and vegetables for health Simple messages: Simple messages: Increased consumption of fruit and vegetables desirable within the context of ensuring a better general dietary pattern Increased consumption of fruit and vegetables desirable within the context of ensuring a better general dietary pattern 400g daily per capita intake of a variety of fruits and vegetables – a population goal 400g daily per capita intake of a variety of fruits and vegetables – a population goal Role of F&V in diets equally relevant, whether for preventing (malnutrition-related) micronutrient deficiency or prevention of (over-nutrition-related) non-communicable diseases Role of F&V in diets equally relevant, whether for preventing (malnutrition-related) micronutrient deficiency or prevention of (over-nutrition-related) non-communicable diseases

3. 3 Av. per Capita Fruit & Veg. Supply 2001 Intake goal Supply/consumption of fruit and vegetables - how are we doing? Averages mask variations among regions, countries and communities within them Averages mask variations among regions, countries and communities within them Average supply figures need to be corrected for realistic post- harvest losses and wastage Average supply figures need to be corrected for realistic post- harvest losses and wastage Allowing for estimated losses and wastage, a gap emerges between actual availability and need based on intake goals - indicating potential for growth Allowing for estimated losses and wastage, a gap emerges between actual availability and need based on intake goals - indicating potential for growth

4. 4 Vegetables Supply/Cap/Yr (kg) Year 19652000 China56.8205.4 India39.962.5 Italy151.9185.5 Japan117.6111.6 Mongolia13.421.2 Morocco48.2105.9 Somalia6.99.4 Spain149.1157.1 U.S.A.90.6125.8 Zambia32.223.2

5. 5 Fruit Year 19652000 China4.041.6 India26.441.5 Italy111.1141 Japan38.451 Mongolia2.47.3 Morocco28.563.1 Somalia5125.5 Spain60.1116.9 U.S.A.76.2124.8 Zambia12.09.6

6. 6 The challenge of boosting consumption Increasing consumption key to realising potential contribution of fruit and vegetables to health, income, food security Increasing consumption key to realising potential contribution of fruit and vegetables to health, income, food security 2 major determinants: 2 major determinants: nutrition education: public awareness about importance of F&V in balanced diets nutrition education: public awareness about importance of F&V in balanced diets a competent, efficient supply chain a competent, efficient supply chain

7. 7 Areas of emphasis and intervention Addressing supply chains/consumer domains at various levels: Addressing supply chains/consumer domains at various levels: 1.home garden – nutrition and food security orientation 2.urban and peri-urban horticulture – nutrition and livelihood orientation 3.commercial, specialized production – income and consumer health orientation over-arching framework needed to facilitate working linkages and value-adding around these very different areas of activity over-arching framework needed to facilitate working linkages and value-adding around these very different areas of activity linkages, partnerships, strategic alliances to ensure an integrated approach to policy, strategy and technology development linkages, partnerships, strategic alliances to ensure an integrated approach to policy, strategy and technology development

8. 8 Interventions targeting different supply chains/consumer domains 1. Home gardens Receives low priority even where important: need for policy work Receives low priority even where important: need for policy work Integrated nutrition education and horticulture extension programmes Integrated nutrition education and horticulture extension programmes A clear link with school gardens and horticultural education A clear link with school gardens and horticultural education 2. Urban and peri-urban horticulture there is nothing new about peri-urban horticulture there is nothing new about peri-urban horticulture the challenge is not so much to promote it, but rather, to enable, support and organize it the challenge is not so much to promote it, but rather, to enable, support and organize it

9. 9 Interventions targeting different supply chains/ consumer domains 3. Commercial & specialized production Income, market and diet/consumer health orientation possibilities Income, market and diet/consumer health orientation possibilities Role of GAP increasingly important to ensure food safety and worker health, environmental sustainability, economic efficiency, social responsibility and hence access to markets Role of GAP increasingly important to ensure food safety and worker health, environmental sustainability, economic efficiency, social responsibility and hence access to markets Potential for smallholders’ involvement through contract farming Potential for smallholders’ involvement through contract farming

10. 10 FAO-WHO Joint Initiative Promoting Fruit and Vegetable Consumption for Health Kobe Framework promoting interdisciplinary action, national initiatives based on health-agriculture-trade partnerships Kobe Framework promoting interdisciplinary action, national initiatives based on health-agriculture-trade partnerships FAO & partners: nutrition education nutrition education capacity building for improving efficiency, quality and food safety in production, post-harvest, marketing capacity building for improving efficiency, quality and food safety in production, post-harvest, marketing WHO & partners: generic promotion of F&V as healthy food with strong public health sector endorsement generic promotion of F&V as healthy food with strong public health sector endorsement design of programmes with impact monitoring and evaluation built in as essential elements design of programmes with impact monitoring and evaluation built in as essential elements

11. 11 Overall aims and objectives of this workshop Main aims: Exchange of ideas on implementing the “Kobe Framework” for promoting fruit and vegetable consumption at national level among horticulture and health/nutrition experts from East Asian countries; Exchange of ideas on implementing the “Kobe Framework” for promoting fruit and vegetable consumption at national level among horticulture and health/nutrition experts from East Asian countries; Foster and strengthen the collaborative work between health and agriculture sectors for fruit and vegetable promotion. Foster and strengthen the collaborative work between health and agriculture sectors for fruit and vegetable promotion.

12. 12 Overall aims and objectives of this workshop Objectives and process: review the existing fruit and vegetable policies, programmes and activities already ongoing in Asian countries; review the existing fruit and vegetable policies, programmes and activities already ongoing in Asian countries; characterize fruit and vegetable production and consumption in Asian countries; characterize fruit and vegetable production and consumption in Asian countries; identify elements of country-specific programmes/action plans on implementing the WHO/FAO Framework for promoting fruit and vegetables at national level. identify elements of country-specific programmes/action plans on implementing the WHO/FAO Framework for promoting fruit and vegetables at national level.

13. 13 IHC Seoul 2006 FAO-MAF Korea Joint Workshop Enhancing Production and Consumption of Safe and High Quality Fruit and Vegetables Thank you