1. The Transformation of Health Care and the Role of the University: Perspectives from the Wisconsin Medical Society Susan Turney, MD, MS, FACMPE, FACP EVP/CEO Wisconsin Medical Society

2. Wisconsin Medical Society Strategic Plan Focus Areas: Health Insurance Coverage and Access Quality/Clinical Outcomes Need the University’s help with measuring population health determinants affecting our strategic plan focus areas

3. What Can the University Do to Transform Health Care? Increase physician advocacy Provide evidence-based data on best care Create economic modeling to better understand the cost impact with health system redesign Assess technology’s impact on quality and cost

5. Physicians in academic medical centers and universities are generally not as active in advocacy-related activities as those in more traditional private sector practices.

6. Transformation of Health Care 1.Knowledge explosion 2.Technology explosion Practitioners can’t keep up.

7. Academic Rigor Study design Theory driven hypotheses Transparent methodology Ethics/Independent Review Board Vetting process in peer-reviewed journals

8. The Perfect is the Enemy of the Good

9. Set Research Priorities Conduct world class research on things that matter to practitioners Attract research funding so that more evidence can be obtained about what works for whom

10. Economic Modeling Cost Effectiveness Analysis (CEAs) Pay-for-performance Episodes of care comparisons Consumer driven health plans

11. Technology Assessment Clinical decision support Clinical data integration HIT design Patient safety and quality

12. Translating From Journals to Bedside Translational research is the University’s role Need to decrease the 17 year lag from recognized controlled trials to practice Direct how HIT will facilitate the process

13. The University Can Transform Health Care By: Promoting Physician Advocacy Providing Evidence-based Data Creating Economic Modeling Assessing Technology

14. In order to seek one's own direction, one must simplify the mechanics of ordinary, everyday life.

15. Thank you Questions/Comments