2. Agenda What is cloud computing? Google’s Cloud Offerings Key Issue Data Aggregation Profiling Issues AOL User 927 Conclusion

3. What is cloud computing? Software-as-a-service Applications such as email, word processors and spreadsheet authoring offered as an online service. Platform-as-a-service Allows organisations to customise and build solutions on a common platform around their individual requirements. Infrastructure-as-a-service Virtual infrastructure provided on demand to suit a wide range of requirements.

4. Google’s Cloud Offerings Alerts Blog Search Books Chrome Desktop Earth Images Maps News Scholar Toolbar Trends Video Web Search Blogger Calendar Docs Gmail Groups Picasa SketchUp Talk Translate YouTube Android ChromeOS TV

5. Key Issue Trading Information for Services – How much information is required to get services? – How valuable is this information – How is it used? – How is it stored? – How is security and privacy guaranteed? – What services are provided?

6. Data Aggregation Emails Geographic location Search requests Documents

7. Profiling Know what the customer wants Connect them with advertising Get paid for the connection

8. Issues Data retention and sentencing Data securityData protection lawsTransparency

9. AOL User 927 Anonymised data Aggregated data Identified person

10. Conclusion Services are more valuable to users than their information Shift from desire privacy to desire to be connected Aggregated information becomes highly valuable Data is used for advertising but could be highly damaging if used for malicious intent

11. Questions?

12. References Works Cited BBC. (2010, February 12). Paying the price for a free web. Retrieved November 2, 2010, from BBC: http://news.bbc.co.uk/2/hi/technology/8508814.stm Block, G. (2007, October 30). Apple iPhone Profits Revealed. Retrieved November 12, 2010, from IGN AU Edition: http://au.gear.ign.com/articles/831/831550p1.html Chen, R., Kraemer, K., & Sharma, P. (2009). Google: The World's First Information Utility? Business & Information Systems Engineering(1), 1-9. Friedman, T. (2003, June 29). Is Google God? Retrieved October 31, 2010, from New York Times: http://www.nytimes.com/2003/06/29/opinion/29FRIE.html Gartner. (n.d.). Gartner Says Worldwide Cloud Services Market to Surpass $68 Billion in 2010. Retrieved 10 16, 2010, from Gartner: http://www.gartner.com/it/page.jsp?id=1389313 Google. (2004, April 1). Google Gets the Message, Launches Gmail. Retrieved November 12, 2010, from Google: http://www.google.com/press/pressrel/gmail.html Google. (n.d.). Our Philosophy. Retrieved October 31, 2010, from Google: http://www.google.com/corporate/tenthings.html Google. (n.d.). Privacy principles. Retrieved October 31, 2010, from Google: http://www.google.com/corporate/privacy_principles.html Google. (n.d.). What is usage tracking, and how do I turn it on or off? Retrieved October 31, 2010, from Google: http://www.google.com/support/adwordseditor/bin/answer.py?hl=en&answer=114997

13. References cont. Hearn, L. (2010, September 15). Google sacks engineer for privacy breach. Retrieved October 31, 2010, from SMH: http://www.smh.com.au/technology/technology-news/google-sacks-engineer-for-privacy- breach-20100915-15c7r.html Lohr, S., & Helft, M. (2007, December 16). Google Gets Ready to Rumble With Microsoft. Retrieved November 2, 2010, from Signal Lake: http://www.signallake.com/innovation/GoogleMicrosoft121607.pdf Nissenbaum, H. (2004). Privacy as Contextual Integrity. Washington Law Review, 101-139. Pearson, S. (2009, September 09). Taking Account of Privacy when Designing Cloud Computing Services. Retrieved November 2, 2010, from HP Laboratories: http://www.gtsi.com/eblast/corporate/cn/09_09_2009/PDFs/HP%20Lab.pdf Sullivan, D. (2007, March 14). Google Anonymizing Search Records To Protect Privacy. Retrieved October 31, 2010, from Search Engine Land: http://searchengineland.com/google-anonymizing-search-records-to- protect-privacy-10736 Szoka, B. (2009, March 11). Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy. Retrieved November 2, 2010, from The Technology Liberation Front: http://techliberation.com/2009/03/11/google%E2%80%99s-ad-preference-manager-one-small-step-for- google-one-giant-leap-for-privacy/ Vouk, M. (2008). Cloud Computing – Issues, Research and Implementations. Journal of Computing and Information Technology(4), 235-246. Zimmer, M. (2008). Privacy on Planet Google: Using the Theory of "Contextual Integrity" to Clarify the Privacy Threats of Goggle's Quest for the Perfect Search Engine. Journal of Business & Technology Law, 3(1), 109-125.