2. Hi I am Snoopy from Peanuts. Hope you all had a great Thanksgiving… Today I will take you to GROOMING EXTRAORDINAIRE.....

3. But first let me introduce you to the team:  Sanjay Kumar  Sarika Prasad  Sridhar Sarnobat  Bhavani Yella

4. I will let these guys talk while I finish my leftovers

5.  Grooming Extraordinaire was founded in 1988 by Mark A. Collins  Voted #1 by San Jose Magazine and The San Jose Mercury News.  Current Target Market  Pet owners in San Jose and neighboring cities  Draws its customers from San Jose’s Rose Garden and Willow Glen neighborhood  Goals  Showroom quality grooming  Reach customers outside of zip code 95125/95126  Better websites  More new customers

6.  Value Proposition  Highly trained and experienced employees.  Trained as per National Dog Grooming Association standards.  Other pet groomers in the area employ apprentices learning on the job  Competitive Pricing  Convenient Location  Competitors  The Groomery  Doggie stylezz  Pet Smart

7.  Using postal fliers to target 95125.  Review from users on yelp  Website- not aesthetically pleasing, no great call to action,  No ecommerce marketing  No social media presence (other than Yelp)

10. Everyone is paying attention.. no one is sleeping

11. What we used:  Google Adwords  Facebook  LinkedIn  Email Campaign

13. First Campaign Second Campaign

15. Facebook Ads:

16. Pricing & Scheduling: Budget: $40 - Lifetime Pay Per Click (CPC) - $0.84 per click  Target Market:  Geographic Segmentation: Live within 25 miles of San Jose, CA, United States  Demographic Segmentation: 16+ Men and Women  Psychographic Segmentation: Pets (All), Pets (Dogs), Pets (Cats)  Connections on Facebook: Visible to anyone matching the above segmentation

22. Title representative Unsubscribe Postal Address “Is an Advertisement”

25. PlatformCostClicksCost Per Click Google Adwords$106.5257$1.87 Facebook$38.5546$0.84 Email$1510$1.47 LinkedIn$38.9714$2.92

26.  Facebook Campaign  Include Facebook page and ‘Like’ button in ads.  Social presence  Research more Yelp  Primary source of discovery  Challenges: filtering  Referral program  Email Campaign  Facebook Like and Share  Improve websites  More social presence  Better Call to Action  Aesthetics

27.  Email Campaign  Referral program  Improve websites Month 1 Month 2 Month 3

28.  The manager wants to work with us.

29.  Internet marketing takes time.  Focus on the most relevant media.  Integrate our strength (Yelp) into the media

30. Questions?

31.  http://www.youtube.com/watch?v=URvMn26 C9ug http://www.youtube.com/watch?v=URvMn26 C9ug