1. Slide 14.1 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Chapter 14: Building e-business competence through concepts and cases After this session you should be able to:  Understand how creativity and analytical abilities contribute to the strategy development process;  Recognise the value of case studies for learning about e- business; and  Explain the value of concepts and frameworks for learning about e-business.

2. Slide 14.2 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 HighLow ‘Novice’ Low High Analytical ability (degree of integration) ‘Visionary’ ‘Catalyst for change’ ‘Efficient performer’ Exhibit 14.1 Fostering creativity and analytical ability helps a manager to become a catalyst for change Creativity (degree of differentiation)

3. Slide 14.3 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Industries High (‘State- of-the-art’) Low Financial services Automotive Media Telcos Consumer goods Etc. Bank XYZ Nordea Bank Ducati Intra-industry benchmarking YOC Covisint ING Tesco Cross-industry inspiration NTT DoCoMo Spreadshirt Exhibit 14.2 New ideas can be found by analysing state-of-the art companies within one’s own industry and also across industries Degree of creativity within an industry

4. Slide 14.4 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Low Breadth of analysis Depth of analysis Issue A Issue C Extend the breadth of the analysis to ensure that the following elements of strategy formulation are considered: -Industry structure and markets -Value creation -Horizontal boundaries -Vertical boundaries -Internal organisation Extend the depth of the analysis by probing selectively into specific issues Initial analysis horizon Broad Narrow 1 2 Issue B High Exhibit 14.3 Effective strategy formulation requires the ability to cover a broad analysis horizon and to perform selective, in-depth analyses of crucial issues

5. Slide 14.5 Tawfik Jelassi and Albrecht Enders, Strategies for e-Business, 2 nd edition, © Pearson Education Limited 2008 Primary focus of the case studySecondary focus of the case study     A guide to the main focus of the case studies