1. CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS

2. Mexico’s territory is approximately close to 2 million sq. mt.

3. Mexico is a Republic with 32 states and one Federal District.

4. It is the largest Spanish speaking country in the world

5. -Accounts with a population estimated in 2008 of approximately 109 million people -Mexico is the 11 th most populated country in the world with 55 Mexicans per sq/mt

6. Mexico is the fifth largest country in America and the 14 th largest in the world. Mexico City’s Cathedral in the Main Block of Downtown Mexico

7. Mexico is the 12 th Economy in the World with a GDP that surpassed a trillion dollars during 2004 (Approx. US$8900 p/capita in 2008)

8. According to the World Bank (2007) it has the highest per capita income in Latin America Reforma Avenue in Mexico City

9. Mexico has a free market oriented economy that is on its way to establish a middle income country Santa Fe, Business District in Mexico City

10. http://en.wikipedia.org/wiki/BRIMC Mexico is the only Latin American member of the Organization for Economic Co-operation and Development. (OECD) According to the Goldman Sachs BRIMC review of emerging economies, by 2050, the largest developing economies in the world will be as follow: Brazil, Russia, India, Mexico and China BRIMC Mexico City at night from a plane about to land in Mexico City Airport

11. Mexico’s City upscale residential area

12. More upscale areas and more vertical developments

13. This is the other picture of the housing within the lower income class in Mexico

14. Lower Middle Income Housing Developments in Mexico

15. Unfortunately Mexico City is one of the most air polluted cities in the world

16. Don’t Flag the cabs in Mexico City

17. Mexico’s Economy Beautiful picture of the Polanco business district, the Chapultepect Park and the Mexico City zoo

18. Petróleos Mexicanos (PEMEX) is Mexico's state-owned petroleum company. It is the 10th largest oil company in the world in terms of Revenue and 34th place out of the Fortune 500 companies.Mexico petroleumFortune 500 Oil: No. 1 Revenue in Mexico

19. Mexican Immigrant Remittance: No. 2 Revenue in Mexico

21. Tourism in Mexico: No. 3 Revenue in Mexico

22. History of our latest Presidents in Mexico

23. Felipe Calderon, A good President so far

24. Mexico´s Economic Indicators Calendar Year2001200220032004200520062007 Population (millions) 101.2102.4103.6105.9106107.44108 (e) GDP/Capita, Current USD 6,2966,8846,3506,5177,4507,9508,270 Real GDP Growth -0.2%0.9%1.3%4.4%3.0%4.5%3.3% Consumer Price Index 4.4%5.7%4.5%4.7%3.3%3.9%3.8% Unemployment2.5%2.1%3.0%3.8%3.6%3.2%3.7%

25. 109 Million People Estimate in 2008

26. Mexican Population Maturity Piramid

27. Source: INEGI Source: INEGI

28. The number of homes in poverty* conditions has decreased (millions of families) And the number of families in middle class** has increased (millions of families) Patrimony poverty, ** Families that earn 15 minimum salaries. Patrimony poverty, ** Families that earn 15 minimum salaries. Source: Mexico’s National Statistic Institute (INEGI) Expansion Analysis Source: Mexico’s National Statistic Institute (INEGI) Expansion Analysis

29. Growing Consumption Middle class purchasing power starts to Reflect in certain aspects like… New Housing purchasing New Cars purchasing More equipped homes Computer Washer Refrigerator Television Source: Mexico’s National Statistic Institute (INEGI) Expansion Analysis Source: Mexico’s National Statistic Institute (INEGI) Expansion Analysis

30. Marketing Solutions Firm Raul Caballero, CEO President Violeta Picazzo, VicePresident Tel. (52+55) 5362-7407 Fax. 5362-6724 raul@marketingsolutionsfirm.com violeta@marketingsolutionsfirm.com