4.  Provide customers with one-on-one beauty advice.  Sell and promote Mary Kay products.

5.  People skills  Ability to empathize  Personal enthusiasm  Problem solving  Product knowledge

6. There is no specific education requirements to be a Independent Beauty consultant. There are training videos that a consultant can utilize to improve their product knowledge and skills. There are also informal training offered from other Independent Beauty Consultants.

7. There is no typical day as a Independent Beauty Consultant for Mary Kay.  Setup or confirm appointments for the week. 1. For facials 2. Shop and go 3. Open houses  Plans for any other special events for the week 1. Sales or promotions 2. Helping other consultants

8.  People Person  Flexible schedule  Work as much or as little as you want  Pay is on commission basis

9.  Product › Shopping product  Price › Value-based pricing  Placement › Indirect marketing channel › Vertical marketing system  Franchise › Selective distribution strategy  Promotion Mix › Advertising – 5% › Personal Selling – 80% › Sales Promotions – 5%

10.  Promotion Mix cont. › Public Relations – 5% › Direct Marketing – 5% › Push strategy  People › Differentiated market coverage