1. Enter Title Here Enter Secondary Title Sales Opportunity Overview

2. Mobile opportunity Station goals Overview of new mobile capabilities Opportunity – sales/advertisers/agencies Sales/revenue strategy Launch sponsorship opportunities Successes and case studies Q&A 2 Agenda

3. Opportunity Every consumer category uses mobile More time with mobile than any other media $18 billion mobile ad market – surpassing radio Radio 245 million listeners 91% still on broadcast Radio has exclusive and compelling content Fresh local content 24/7 Local radio content is not a commodity Radio’s ability to interact, measure and track 3 Radio’s Mobile Opportunity

4. Station Goals Generate new revenue Differentiate station capabilities from competition Increase radio campaign effectiveness Enhance radio’s image and perception with advertisers Prove that radio works through attribution Put more money in your pockets 4 Goals

5. Overview New Mobile Capabilities

6. See The Station When the listener hears something of interest over a station’s broadcast or stream, they simply open their station app. The station app allows users to SEE and INTERACT with everything they HEAR on the radio.

7. Rich Interactivity For Stations and Advertisers 7 Our technology enables users to hear content on broadcast and streamed radio and pull related digital content directly to their smartphones. All stations and advertisers have access to Clip’s content identification technology

8. Clip Platform Provides a Groundbreaking Solution 8 We have created an interactive radio platform whereby any audio content – broadcast or stream – has a digital asset tied to it which users can engage with, resulting in a digital action. Clip bridges traditional broadcast radio into the rapidly growing and highly relevant world of mobile and digital advertising.

9. 9 Everything Is Now Interactive Your listeners can engage with all types of content on broadcast & stream So now anything you hear over the broadcast or stream has a digital asset tied to it that can be engaged with immediately. Listen & Browse Everything You Hear Engage & Enter Respond To Ads

10. Clip Mobile App Listener Engagement 10 Compare that to digital channels without the benefit of broadcast radio

11. End-to-End Solution 11 Clip’s proprietary technology provides a comprehensive end-to-end solution for broadcast interactivity, attribution and optimization.

12. Interactive Radio Apps User Experience Features

13. Interactive Radio Branded Apps Branded ExperienceHistorical FeedVisual Experience 13 A station’s mobile app will display a “live feed” so that users can, at any given time, see a current and historical list of songs/promotions/ads on their favorite station and interact.

14. Branded Apps Expanded Features Station Menu Featured PromotionsSynced with Programming 14

15. Rich Listener Experience 15

16. Opportunities Sales/Advertisers/Agencies

17. Start New Conversations With Advertisers Advertisers who turned away from radio because they are impressed with digital media. Advertisers who need more quantified results and data. Advertisers who want consumer contact info and leads. Advertiser who need visual elements for their message. Advertisers who want digital and mobile engagement. 17 New Conversations

18. What Is The Value For Advertisers? Radio Becomes Digital 18

19. Ad Types 19 Audio Driven Ads Mobile ads tied to an on-air broadcast commercial Digital Only Ads Mobile only ads that appear in a station feed that are relevant and related to existing content

20. New App Capabilities Mobile visuals to show the product, including videos Drive to website Direct calls Email requests & remarketing Polls/surveys to qualify interest/leads Capture contact info and leads Talk back User generated content Archive and extend broadcast message life Instant response based Shareable and social promotion Trackable/measureable data proving that radio works 20 New Capabilities for Advertisers

21. New Revenue Opportunity

22. Non-Radio Advertisers Print, TV, Outdoor and Search centric advertisers who have not seen radio effective. Present radio with Clip to get them to test radio based on new capabilities. Dormant Radio Advertisers Clients who have lost interest or belief in radio and are spending previous radio dollars elsewhere. Represent radio with Clip as having greater capabilities and new accountability. Zero Share Accounts Accounts/advertisers spending in the market, but without your station. Present Clip capabilities as the differentiator and incentive to spend with radio for better return on investment. Digital/Performance Advertisers Digital/Mobile dollars that radio has not been able to compete for. Non-spot Performance based, Lead Gen, Action Based, Purchase Conversions 22 New Revenue Opportunity

23. Spot Bundled Campaigns Clip technology enabled spot radio campaigns bundled and packaged as part of the spot rate. Spot Line Itemed Upcharge Campaigns Clip technology enabled spot radio campaigns that are a separate line itemed fee in the contract, in the form of a 15%-20% spot pricing upcharge for all interactive spots. Spot Pay For Performance Campaigns Clip technology enabled spot radio campaigns, with an incremental fee for each lead, action, visit, or predefined engagement generated by Clip applications. Non-Spot Digital or Digital Only Pay For Performance Campaigns Clip technology enabled digital only campaigns, not inclusive of spot radio, with a pay for performance fee for each lead, visit, action, conversion or predefined engagement generated by Clip applications. Sponsorship/Promotion Clip enabled promotions, contests, content or sponsorships for a flat fee, possibly including media to support and promote the campaign. New Revenue Opportunity 23

24. Digital Advertisers: Gentle Dental 12 weeks Client new to radio, historically used TV, Print and Search, now testing radio based on interactive value proposition. Campaign utilizing call/email lead generation, free music and contest executions. Non-Radio Believer : Dr. Darm Aesthetic Medicine8 weeks Dormant advertiser in radio for past 18 months. Agency/client is interested in radio again based on Clip capabilities to drive quantified leads. Campaign utilizing polling, call/email lead gen and video. New Automotive Advertiser: Fidelity Fleet8 weeks Client not a major user of radio, now a believer receiving weekly leads of those interested in a used vehicle. Performance Based Advertiser: Peak Mortgage24 weeks Direct response based advertiser using lead generation, that has previously relied solely on search to attain new clients New Revenue Examples 24

25. Find The Economic Decision Maker The person to whom results matter Determine Client/Advertiser Goals & Objectives Understand what client desired results are Create Plan for Clip Help Achieve Goals: What type of Clip delivers the result to client wants to see Use Case Studies For Proof of Performance/Reduce Risk Show Case studies and success stories that Clip works Present Simple Pricing and Packaging. One Price/One Package- Make It Easy To Buy 25 Keys to Sales Success

26. 1.Advertisers currently spending marketing dollars on digital/mobile 2.Desirable candidates for lead generation (Insurance, automotive, home repair, medical/dental, health & beauty, cell carriers) 3.Advertisers diverting from radio spend on other platforms due to lack of accountability 4.Advertisers who could utilize mobile couponing (restaurant/hospitality, quick-casual restaurants, retail, automotive services/repair) 1.Event based advertisers (examples include concert venues, entertainment venues, sports franchises) 2.Advertisers who are looking to drive consumer engagement for their brand 26 Identify Customer Fit

27. Sponsorship Opportunities Exclusive launch partner sponsorship Scratch and win sponsorship Free music sponsorship Sporting/music events/venue sponsorship Label/artists giveaways/sponsorship Lifestyle sponsorship – restaurants/arts/travel/fitness Holiday – retailer promotion, back to school, christmas 27 Mobile Sponsorship Opportunities

28. Resources Sales support and ideation, presentations and sales calls On-site campaign set up and admin Account services M-F 8a-6p accountservices@clipinteractive.com Sales Training Website http://salestraining.clipinteractive.com/ 28 Sales Resources

29. Sales Tools Kit Sales Tool Kit Mobile capabilities deck Mobile one sheet Mobile case studies Pricing terms Sales sponsorship packages 29

30. Clip Interactive Advertiser Case Studies

31. Campaign Overview Campaign developed to attain new patients by offering multiple digital offers with the intent of converting listeners to Gentle Dental patients. When users heard the radio spot they were prompted to provide their email. Provided are campaign stats. Insights The campaign generated a considerable amount of leads proving that Radio is very effective. Tying this campaign to different points of engagements (free music sponsorship, iPad giveaway) has increased the effectiveness of this campaign. Case Study: Dentist

32. Campaign Overview: On April 28 th, Peak Mortgage began an annual interactive radio campaign in Portland to generate leads from consumers looking to refinance or buy their first home. Insights Client is receiving qualified leads from consumers interested in financing a home. Clip supplies permission based leads with name, email and phone number. Client increased spend from $33,000 to $144,000 because radio performance is not qualified. Case Study: Peak Mortgage

33. Campaign Overview: In January, a station launched a new campaign for Dr. Darm featuring a free year of Botox with any Lipo-Lift procedure. Through data-driven campaign optimization, the campaign has generated 224 email leads. Insights Client is receiving qualified leads from consumers interested in financing a home. Clip supplies permission based leads with name, email and phone number. Client increased spend from $33,000 to $144,000 because radio performance is not qualified. Case Study: Dr. Darm

34. Campaign Overview: During the month of October, a radio group partnered with a popular haunted house in Portland. The goals of the partnership were to drive new app downloads for the stations and generate retail sales for FrightTown. FrightTown made their radio spots interactive and offered a $5 off mobile only coupon that was only available using a station app. Insights Campaign drove 4,473 app installs Campaign delivered a $0.36 cost per download Clip drove $10,500 in ticket sales for the event Case Study: Drive to Events

35. Campaign Overview Digital only campaign designed to bring awareness of Mount Hood’s season pass by offering users a surprising chance to win a season pass to the area’s premiere ski resort. Listeners found an additional item in their app when they saved other content heard on the radio. This campaign had no on-air support and spanned for five weeks. Insights Open rate of 37% on “push” content indicates that app users are interested in “surprise and delight” content 772 contest entries received without any marketing efforts or on-air support from the station Case Study: Giveaway

36. Clip Interactive Station Case Studies

37. Case Study: Secret Keyword Campaign Overview To help support and promote their coverage of the Super Bowl, four of our Portland station partners ran a Big Game Giveaway during the month of January. Using our secret word technology, the stations were able to create a campaign that encouraged listeners to tune into the broadcast at various times throughout the day. The DJ’s promoted the campaign every day and via social media. The campaign produced incredible engagement rates around a popular and relevant topic. Insights Interactive radio campaigns increase station app activity by 25% App downloads increased by 120% with over the air support Integrating interactive radio into your stations daily, weekly and monthly programming initiatives increases overall audience participation

38. Campaign Overview To support the launch of their updated portal app, one of our broadcast group partners ran a $5,000 giveaway across their 50+ stations. The campaign ran for four weeks, and showed a consistent increase in impressions, opens and engagements week over week. The campaign was promoted across all stations via on-air mentions, social media, YouTube videos, email blasts and prominent home page placement on station websites. App downloads increased 300% during the campaign. Insights When running a long term campaign, it’s important to promote it across all fronts (on air, social, etc.) to keep engagement and interest high Generating campaigns where the sole entry point is through a station app is a great way to generate downloads Case Study: Cluster Promotion